Tag Archives: nielsen-norman

Don’t Let Your Brain Deceive You: Avoiding Bias In Your UX Feedback

You know that user feedback is crucial — after all, your users will decide whether your app succeeds or not — but how do you know whether users are being fair and objective in their feedback?
We can tell you: They won’t be. All of your users will be giving you biased feedback. They can’t help it.
When soliciting and listening to user feedback, you will inevitably run into bias on both sides of the coin: Biases will influence the people providing feedback, and your own biases will influence the way you receive that feedback.

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Don’t Let Your Brain Deceive You: Avoiding Bias In Your UX Feedback

Make ‘Em Shine: How To Use Illustrations To Elicit Emotions

As designers, we often use imagery that resonates with our audience. Yet, often we also end up with stock photos and generic icons that come across as mere decoration. Or we bypass imagery altogether. But custom images are a powerful design tool. They can tell a story and convey a distinct personality. Custom illustrations can be especially impactful. They can make our audience feel personally connected to an app or website, while being an integral part of the design.

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Make ‘Em Shine: How To Use Illustrations To Elicit Emotions

The 8 Questions Every Website Visitor Wants Answered in 10 Seconds

Did you know that 55 percent of visitors spend less than 15 seconds on a website? Regardless of your industry, product, service, etc., you’re dealing with an extremely small window of time before your visitors bolt. First impressions are huge, and studies have shown that the first 10 seconds are crucial for your visitors’ decision to stay or go. This graph from Nielsen Norman Group illustrates this well. So what can you do to ensure that you make a positive impression and get the maximum percentage of visitors to hang around and check out your content? It starts by answering…

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The 8 Questions Every Website Visitor Wants Answered in 10 Seconds