Tag Archives: norman

The 8 Questions Every Website Visitor Wants Answered in 10 Seconds

Did you know that 55 percent of visitors spend less than 15 seconds on a website? Regardless of your industry, product, service, etc., you’re dealing with an extremely small window of time before your visitors bolt. First impressions are huge, and studies have shown that the first 10 seconds are crucial for your visitors’ decision to stay or go. This graph from Nielsen Norman Group illustrates this well. So what can you do to ensure that you make a positive impression and get the maximum percentage of visitors to hang around and check out your content? It starts by answering…

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The 8 Questions Every Website Visitor Wants Answered in 10 Seconds

Not Just Pretty: Building Emotion Into Your Websites

Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web. Actually, they did not use to play any role at all; rather, they were drowned by a flood of rational functionality and efficiency.
We were so busy trying to adapt to the World Wide Web as a new medium that we lost sight of its full potential.

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Not Just Pretty: Building Emotion Into Your Websites

UX Storytelling For A Better User Experience – Part One

Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve with their purpose remaining the same; To entertain, to share common experiences, to teach, and to pass on traditions.
Today we communicate a bit differently. Our information is fragmented across various mass-media channels and delivered through ever-changing technology. It has become watered down, cloned, and is churned out quickly in 140-character blurbs.

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UX Storytelling For A Better User Experience – Part One