Webinars are one of the most popular tools used by marketers for lead generation. Not only are they great for generating demand but they’re also a less pushy way of nurturing cold leads. The reason is that you are offering to provide information that your audience will value in your webinars. You can also demonstrate your expertise and showcase your knowledge of the industry and domain using webinars. However, webinars can be truly beneficial for your company if they are planned and implemented well. Here, we’ll take a look at some of the things you need to do to ensure…
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7 Ways to Ensure Your Next Webinar is a Success
What’s the state of play in content marketing? What content should you be creating, how should you be distributing it, where should you be promoting it? There’s a million opinions out there. But here, there’s a million stats instead. Well, OK, there’s actually 101, which I swear is a coincidence. But if you want solid data on emails, SEO, strategy and whole lot else besides – we got ‘em. Dive in! 1. The Market For Content Marketing Importance How important is content marketing to marketers? It’s probably the most important marketing tool for most businesses. 89% of B2B organizations are…
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The Numbers Behind Content Marketing: Essential Statistics for 2017
You might have noticed that influential Instagrammers are doing a lot of promotions for brands relevant to their niche. Being such a visual platform, Instagram may be the best platform for you to run your influencer marketing campaign. Maybe you’re tempted to try it out, but you’re not too keen on investing in a platform that you’re not sure would deliver results. So let’s take a look at some of the reasons why it’s worth it to spend your marketing dollars on Instagram influencer marketing. You’ll Reach a Massive Audience While Facebook still dominates social media usage, Instagram is the…
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Why Spending $1,000 on Instagram Influencer Marketing is Worth It
You’re going to start your very first influencer marketing campaign, and you want to make sure it’s a success. Or maybe you’ve executed a few campaigns before, and you want the next one to deliver better results. Either way, knowing how to manage your campaign effectively is crucial if you want influencer marketing to work for you. While it’s not always easy to manage influencer marketing campaigns, you’ll find it much easier if you remember the following steps: 1. Set Up a Goal You should always start with a defined goal, regardless of whether it’s influencer marketing or any other…
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8 Things You Need to Know to Improve Your Influencer Marketing Campaign
One of the biggest fallacies of our industry is that good work speaks for itself. It is a self-delusional lie that those with a good reputation tell themselves to explain their success.
Success means many things to many people. Some think it is getting to work on projects they love; others believe it is earning a lot of money, still others consider it is getting to spend more time with the family.
Is Success Down To The Quality Of Your Work?
Most travellers make last-minute decisions, even though they spend significant time researching things to do before embarking on their trip. Finding a hotel and flight is relatively easy, but when it comes to tours and activities, the problem is that late or last-minute bookings are not always available, and if they are, the process of making a purchase online is often hard. The mobile experience can also be limited because many websites are slow or their booking process is long and complex.
Removing Friction In UX: Last-Minute Travel Planning And Activity Booking (A Case Study)
Google Analytics is one of the best platforms for tracking almost any metric you can think of. And it’s completely free. That’s why marketers and even seven-figure companies all over the world use it. However, because it’s free, there are a few tradeoffs you have to make. One of those tradeoffs? You have to give up some user friendliness for affordability. Make no mistake: Google Analytics can go super deep. You can use it for some advanced applications, like finding out where users are abandoning the shopping cart. But if you’ve ever looked at Google Analytics before, you may have…
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Cut Through the Confusion in Google Analytics By Looking At These 12 Numbers Only
In its move to patch a security hole as part of the iOS 10.3 release, Apple has introduced (yet) another redirection mechanism that developers must handle when attempting to implement mobile deep-link routing (i.e. the mechanism to route users to a specific page inside a mobile app, rather than the App Store or app home page).
This redirection instance has introduced additional friction to the app download and reopening process, and data shows that it has decreased conversion rates on iOS 10.
The iOS 10.3 Security Alert Is Killing App Store Downloads: Here’s How To Fix It
Wow. Now, this is an infographic. So many infographics under-deliver. They’re forced. They spawned because it ended up on a “Marketing Q1” to-do list. And they end up being useless, enormous, ugly image files that just kills everyone’s bandwidth. An infographic is really a data visualization that presents useful data and makes it easy for viewers to do something actionable with it. That’s what the infographic below does. The number one takeaway from this graphic is: your list is reading your email on their phones. Are your emails optimized for mobile? Are you thinking about how people behave on mobile…
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What Can You Learn From Tracking 17 Billion Email Opens?
Good marketers are obsessed with numbers. They look at them every morning and end their day by checking them “one last time.” According to AdAge, 93% of CMOs are under more pressure to deliver a better ROI. The problem is, they can’t do that if they don’t understand performance at all stages of the marketing funnel. In this article, I’m going to outline key KPIs you must measure to help improve your ecommerce marketing. From awareness to retention, you’ll learn the metrics to watch daily and how to improve them. 1. Brand Name Search Brand awareness often gets a bad…
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The KPIs Every Ecommerce Marketer Must Measure for Growth