Content, brand stories, and social media have been dominating marketing conversations for years now. Big brands are creating whole platforms of content that may or may not even feature their products. Social media is exploding with businesses that don’t advertise any other way. And it’s all moving a mile a minute. It makes a small […]
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Online Marketing Steps You Can Take to Make Your Small Business Stand Out
In case you’re allergic to social media and haven’t ever before heard the term, FOMO means “the fear of missing out.” But what is FOMO marketing? We’re all familiar with the fear of missing an amazing opportunity. We don’t want to look back on our lives and wonder, “What if?” Savvy marketers have tapped into […]
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10 Effective FOMO Marketing Techniques to Increase Online Results
When attempting to optimize your web presence for maximum leads and conversions, you may come across terms like hypothesis testing. While the term sounds like something from a science test, marketers intent on boosting their digital results are increasingly turning to scientific methods to squeeze a little more juice from their online campaigns. If you […]
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What is Hypothesis Testing and How It’s Done – A Complete Guide with Examples!
As a marketer, there are only so many conferences I can attend in a year — and this year all three happened to fall within two weeks of each other. By far the best one I attended was Klaviyo: BOS, a two-day summit focused on growth tactics and business strategy for online merchants and ecommerce brands. By the end of Day 1 my notebook was swimming with underlines, stars, and arrows with multiple circles around ideas and topics I wanted to explore once I got back to my co-working space. By the end of Day 2 I was so inspired…
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Expert SEO and CRO Tips From Klaviyo’s Ecommerce Summit, Part One
Leonardo da Vinci said, “Simplicity is the ultimate form of sophistication.” Whatever I’m designing, that is my mantra. It’s also one of the basic requirements for effective UI design. In order to attract, convert and retain, user interface must satisfy three criteria: It should be engaging, beautiful and elicit an emotional response from the user. The same applies to almost every other work of art; the only difference is, art can endure a certain dose of complexity. UI can’t. Being a vital part of UX, UI is one of the key factors that influence conversion rates. Conversion, on the other…
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10 Common UI Design Mistakes That Are Killing Your Conversion Rate
Remind me: How many chances do you get to make a good impression? Oh, that’s right. One. Just one. If you don’t have the best homepage possible, that first impression becomes negative for website visitors. You lose that first impression forever. Will the visitor come back? Maybe. But you’re playing with fire. There aren’t any new statistics on web design aesthetics and first impressions, but an older study demonstrated that 94 percent of people’s first impressions of a business were related to web design. That’s pretty illustrative. If you have a beautiful, functional, easily navigable homepage, you’re more likely to…
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What is the Best Homepage to Have (3 Real Examples)
I don’t think anyone would argue that I’ve written a ton of content over the years about how to get traffic to your website. Still, it’s one of the most important skills to learn. Optimizing your website for conversions won’t matter if you don’t have any traffic to begin with. It’s like expecting to sell merchandise when nobody visits your brick-and-mortar store. Once you know how to get traffic to your website, you can optimize your content and pages based on patterns among your target audience. That’s step two. But as they say, you have to walk before you can…
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How to Get Traffic to Your Website (Neil Patel’s Ultimate Guide)
What is a good conversion rate for your online business? And how do your company’s conversion rates stack up against your competition’s? These are questions I field every day, both from business owners who are struggling and from companies that are killing it. I get it — everyone wants to crush the competition and boost their revenue — but how do you know if you’re making the grade? I’m passionate about metrics because I always want to win. You might feel the same way. To win, though, you have to understand the psychology behind your target customer’s decisions and find…
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What Is a Good Conversion Rate? The Answer Might Surprise You
In just the final quarter of 2017, consumers spent nearly $100 billion dollars in the retail e-commerce market alone. No wonder you want to learn how to increase online sales. You want a chunk of that $100 billion pie. U.S. e-commerce sales aren’t stagnant, either. They continue to grow year over year. Writing for Digital Commerce 360 about U.S. e-commerce retail growth, director of research and consumer insights Stefany Zaroban reveals that “e-commerce represented roughly 49.4% of all retail sales growth in 2017 (versus 41.6% in 2016).” Clearly, there are customers who want to spend money online. So, how do…
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A Simple Guide to Increase Online Sales in 2018