Using heatmaps is like being Jason Bourne. You get to spy on your visitors and see exactly what they’re doing. And, like Jason Bourne, you’re not trying to be evil — you’re just trying to understand what they want. The same is true with SEO. You’re trying to understand what keywords people are searching for to find your business. You need to know what content you can create to drive links and keyword rankings. Essentially, the idea behind both is that the better you understand your audience, the better you’ll be at creating content that meets their needs. And when…
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9 Ways to Use Heatmaps to Improve Your SEO
Traffic and conversions. That’s what we want. And we usually start at the beginning, with traffic. I agree. Traffic is great. Have you ever logged into Google Analytics on a Monday morning and found a huge traffic spike waiting for you? That’s a fantastic feeling. But unless you’re a 16-year-old YouTuber with a fame complex, you’re not actually interested in traffic. You want conversions. You want to see increases on your income report, not just your Analytics display. But hold up. Doesn’t more traffic equal more conversions? Well technically, yes. I’m assuming your conversion funnel is good enough that a 30,000 increase in visitors…
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8 Reasons Your Traffic Is Increasing But Not Your Conversions
Every e-commerce business should strive to collect more online reviews. After all, a recent study found that 1 in 5 online shoppers view customer reviews as the single most important factor influencing their decision to make a purchase. But how does web design influence customer reviews? In this article, we’ll look at 3 web design tips e-commerce businesses can use to deliver a better user experience for online shoppers while encouraging more customers to write reviews. Use Visuals to Summarize Important Information At a Glance Chances are, most of your customers’ reviews will center on the same key details. You…
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3 Ways Web Design Can Drive Customer Reviews
Are you treating your author bio as an afterthought? If you’re like most online marketers, the answer is probably yes. Don’t believe me? Just Google ‘author bio optimization’ and see what your search turns up. Not much. Just one or two dated guides. Clearly, digital marketing experts are not seeing the business potential of an optimized author bio. Well, I’ve got news for you. By ignoring your bio, you’re missing out on a lot of business. Your author bio has a lot of marketing potential. It’s an untapped goldmine that can do so much for your business. Would you like…
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Your Author Bio Is A Conversion Gold Mine
Incredibly, 32% of companies were victims of cybercrime in 2016. And 87% of CIOs believe their security controls are failing to keep their business protected. When you’ve marketed your business effectively, you can enjoy numerous benefits such as increased brand awareness, high SERP visibility and abundant traffic. Unfortunately, the more you grow your online presence, the more you are a target for cyber-criminals, hackers and other disreputable individuals. 2017 was a year when a number of high profile cyber-security disasters hit the news. In this current climate of fear, it’s understandable you might feel inclined to hold back on your…
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Are Security Concerns Holding You Back From Marketing Innovation?
Your music is being streamed on all your devices with Apple Music and your favorite shows find a home at Netflix. Your physical store can accept payments via your Shopify subscription and now you can even get your basics like underwear or healthy food delivered to you through services like Stance and Graze respectively. Subscription services are not just the future of e-commerce anymore. They are very much the present. Subscription services are great for consumers as they get to experience much more content than they do with one-off purchases (think entire music libraries instead of a single album). They…
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Designing for Subscription: 6 UX Musts for Increasing Sign Ups
The monetization of the process by which you share your knowledge. Benjamin Franklin once said, “An investment in knowledge pays the best interest.” Even with the passing of years, this quote hasn’t lost its meaning. But what if you could create a business entirely out of your knowledge? Would the returns be significantly higher? The answers to the above questions are in this article. The online learning industry continues to grow by leaps and bounds every day. Individuals who have chosen to share their knowledge and expertise digitally have seen amazing returns. However, the truth is, not many people are…
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What is Knowledge Commerce?
There’s an ecommerce audience that doesn’t get talked about much, but they’re buying online in massive and ever-increasing numbers. More than three-quarters of them buy online regularly. They flock to major brands like Amazon, but there are ways you can get in on the action too. Interested? I’m talking about young people. Under-18 teens are one of the most ecommerce-savvy populations out there – unsurprising when you consider that a person who’s 17 this year literally can’t remember a time without the internet. ‘They are the first generation to always have the internet at their disposal. They grew up in…
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How to Tailor Your eCommerce Payment Options for Teenage Customers
Savvy entrepreneurs know to base their decisions on data rather than assumptions. Try as you might, the products and features that you think will resonate strongly with your audience often don’t. In order to refine your offering and produce something that creates real value for your audience (and in return, money for you), research is required. Here are 15 of my favorite tools that I use to determine what products, services and features my customers really want. 1. Answer The Public Google’s autosuggest is a great tool for learning about what people are searching for in a particular niche. Answer…
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15 Tools for Uncovering the New Features Your Customers Want Most
If you’re stuck in a job you hate and have dreams of becoming a designer and working in a creative role that fills you with excitement daily, the road to entering this completely new industry can feel daunting. Making a major career shift late in life to follow your passion is scary. Not only is it sometimes difficult to know where to start to learn about an expansive field like design, but it can also feel risky, especially if you’re working a secure job.
Launching Your Design Career: Which Type Of Education Is Best For You?