Tag Archives: option

Why are You Neglecting the Highest-Traffic Lowest-Converting Page on Your Website?

I’m not talking about your home page. Sure that gets the most traffic, but notice the qualifier in the post title; highest-traffic “lowest-converting”.

But why would you care about a low converting page? Because chances are, it’s not converting because you forgot to add a call to action (CTA).

I’m sure you know about some pages like this on your website, but you’re using one of the following excuses to do nothing about it:

  1. I don’t have the bandwidth to deal with it.
  2. It’s not my responsibility.
  3. I don’t know what to do with it.
  4. I’ll get to it later.

The last excuse is the absolute worst. Because you never will “get to it”.

It’s 2018 – Stop Wasting Time Ignoring This Page

Don’t start this year with yet another failed attempt to go to the gym. Commit one day to optimizing just one page.

For Unbounce, that page is “What is a landing page?“. We’ve held the #1 spot in Google for this term since early 2010, and guess what? We haven’t updated it since early 2010.

Every time we look at Google Analytics, we see this:

10,000 unique visitors every month to that page. And 84.15% of them are NEW visitors. That’s an incredible amount of value.

What does the page look like?

It was embarrassing, to say the least. Spoiler alert I updated it last night. But here’s a screenshot of the abomination that was our previous 8 years of letting visitors down.

A few observations

  • The content is ancient, and has a lot of useless information. Some of which is fundamentally wrong.
  • The CSS is all broken making the layout and reading experience terrible.
  • It links to a bad blog post I wrote in 2010 that has a photo of Miley Cyrus wearing a carrot costume.

You read that right. Miley Cyrus in a carrot costume is the call to action on the highest traffic page on our website (aside from our homepage). #facepalm

How to Convert Top-of-Funnel (TOFU) Traffic

“What is a Landing Page?” is the most TOFU page on our website, which means we need to choose carefully when we ask people to do something.

I decided to go with three options in a choose-your-own-adventure format, as a learning exercise so we can study what these visitors are actually looking for.

Option 1: “I’m new to landing pages, and want to learn more.”
CTA >> [ Watch The Landing Page Sessions Video Series ]

Option 2: “I have a landing page, but I’m not sure how good it is.”
CTA >> [ Grade Your Page With The Landing Page Analyzer ]

Option 3: “I need to build a landing page.”
CTA >> [ Try The Unbounce Builder in Preview Mode ]

The New “What is a…” Page

(Click to see the full-length page in a scrolling lightbox.)

High-Traffic, Yes. High-Converting? We’ll see.

I’ll be looking at the analytics (Hotjar click and scroll heatmaps), Google Analytics (changes in basic behavior), KISS Metrics (changes in signups), and I’ll report back with the results later in Product Awareness Month.

Find your highest-traffic lowest-converting page, now

Do it.

Oli Gardner


Originally posted here: 

Why are You Neglecting the Highest-Traffic Lowest-Converting Page on Your Website?

How To Create A Water Lily In Illustrator

Water lilies are beautiful flowers and ideal tutorial material. To get to our result, we’ll be doing a lot of clever actions, mostly rotating and duplicating, and we’ll have a lot of room for experimentation as well. For instance, we can try out different ways to build the layers of petals, and we can play with different shades of pink gradients.
This tutorial shows the basic steps I followed; but in creating this flower, I did way more than what is presented here.

View the original here – 

How To Create A Water Lily In Illustrator

Adobe Fireworks: Is It Worth Switching to CS5?

Adobe Fireworks is the Swiss Army knife for many developers and Web, UX, UI and graphic designers. The application is known for its versatility, excellent blend of vector and bitmap tools and powerful built-in wireframing and prototyping options. Also, according to the SoDA 2010 Digital Marketing Outlook survey, Fireworks has become an important tool for many digital agencies.
It now has the same standing as other core Adobe products, such as Flash, Flex and Dreamweaver (to the question “Which technical skill sets, if any, will you look to hire or contract in 2010?

More here – 

Adobe Fireworks: Is It Worth Switching to CS5?

The Ultimate Guide To Clone Tools In Photoshop

Photoshop’s wide array of cloning tools is the cause of many of the absolute best and worst works created with the application. In a skilled and experienced hand, these tools lead to phenomenal results. In the hands of a careless artist, Photoshop cloning can be disastrous to the credibility of the result. This article introduces the several cloning tools available in Photoshop and goes over the proper usage and best practices of each.

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The Ultimate Guide To Clone Tools In Photoshop

Brushing Up On The Photoshop Brush Tool

When laid by a learned hand, brush strokes can convey a sense of energy, tactility and humanness. These qualities speak to your audience’s subconscious, whispering ideas that words alone can’t convey. In the digital realm, a website with beautiful brushwork is a welcome break from the stark precision of most corporate websites. Here is the Photoshop brush tool. [Updated February/28/2017]
Mastering the digital brush is by no means easy. It carries the same difficulties as the sable brush hidden at the bottom of your art bin.

Excerpt from:

Brushing Up On The Photoshop Brush Tool

Mastering Photoshop With Paths

Anomalously residing within the pixel-gridded world of Photoshop are a series of tools waiting to break out of the canvas’ inherent squareness. Mastering these tools opens the stage for a higher level of flexibility, full of clean lines and non-destructive editing. Presented here is a guide to help you build proficiency, increase productivity and demystify the elusive world of Paths. [Updated February/28/2017]
Further Reading on SmashingMag: Photoshop Techniques And Professional Tutorials Unveiling Photoshop Masks The Ultimate Guide To Cloning In Photoshop Creation Pen Tool The Pen tool (P) – simple to use but difficult to master.

Original article:

Mastering Photoshop With Paths