Tag Archives: oracle

Copyright Law Essentials All Designers Should Know

As software designers or developers, you have the important task of ensuring that a program works the way it is supposed to while being efficient, user-friendly, and unique. After all the creativity that is poured into making a program work just right, it’s fair to say that a well-designed software program is a work of art.
From a legal perspective, a software program is a complex work that includes both functional and artistic elements.

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Copyright Law Essentials All Designers Should Know

The Fine Art of Landing Page Design: Using F & Z Patterns to Increase Conversions

In a saturated online world with an abundance of information, marketers are constantly battling for attention. You’ve likely read that online users have an attention span less than that of a goldfish. Therefore, the more organized and straightforward your strategy is for converting a lead, the better. Over the last couple decades, eye-tracking studies have been performed to ascertain where consumer’s eyes move when they land on a web page. Jakob Nielsen even authored a book Eyetracking Web Usability which analyzes “1.5 million instances where users look at Web sites to understand how the human eyes interact with design.” Landing…

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The Fine Art of Landing Page Design: Using F & Z Patterns to Increase Conversions

How to Use Email Automation to Boost eCommerce Conversions

email automation

It’s not every day that marketers use the words “email” and “CRO” in the same sentence. After all, most email marketing strategies for eCommerce are mainly focused on sending newsletters, promotional emails, transactional emails, and maybe even cart abandonment messages. If you’re really savvy, you might even be sending post-purchase emails to leverage the traffic you already converted in the hopes that those shoppers will come back to buy more. But here’s the thing: When you focus your email marketing efforts solely on the end of your sales funnel, you’re actually neglecting the majority of your site traffic. That’s traffic…

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How to Use Email Automation to Boost eCommerce Conversions

Using Social Media For User Research

Social media is one of the dominant forms of interactions on the Internet. Leading platforms such as Facebook and Twitter count hundreds of millions of users each month. In this article, I will show you how social media is a rich vein of data for user researchers. I will argue that it would be an oversight for an organization to treat social media as nothing more than an opportunity for customer service enquiries, help requests and brand advocacy.

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Using Social Media For User Research

Accessibility: Improving The UX For Color-Blind Users

According to Colour Blind Awareness 4.5% of the population are color-blind. If your audience is mostly male this increases to 8%. Designing for color-blind people can be easily forgotten because most designers aren’t color-blind. In this article I provide 13 tips to improve the experience for color-blind people – something which can often benefit people with normal vision too.
What Is Color Blindness? There are many types of color blindness but it comes down to not seeing color clearly, getting colors mixed up, or not being able to differentiate between certain colors.

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Accessibility: Improving The UX For Color-Blind Users

Improving The Color Accessibility For Color-Blind Users

According to Colour Blind Awareness 4.5% of the population are color-blind. If your audience is mostly male this increases to 8%. Designing for color-blind people can be easily forgotten because most designers aren’t color-blind. In this article I provide 13 tips to improve the experience for color-blind people – something which can often benefit people with normal vision too.
What Is Color Blindness? There are many types of color blindness but it comes down to not seeing color clearly, getting colors mixed up, or not being able to differentiate between certain colors.

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Improving The Color Accessibility For Color-Blind Users