In February of 2015, I began working on an iOS app called Air Lookout. The goal of the app was to simplify and remove any obfuscation of air quality information. After over a year of working nights and weekends, the total net income since it launched in 2016 has been less than $1,000. Even with those numbers, I would relive every hour of work.
The one thing that I can’t place a monetary value on is how the experience of creating Air Lookout has completely changed my mind on the process of design and development for every project I have worked on since.
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Air Lookout Is The Side Project That Changed My Design Process Forever
Ah, the keyword game. One of the greatest achievements for a search engine optimizer is to get their web pages to appear on the first page of Google search results for their desired keywords. As Google ages, more and more of the optimal slots for these prized keywords are taken. And the more a web page ages, the more links from around the web will point to it and the harder it becomes to unseat. For instance, when someone wants to reference or link to a certain topic, it’s a typical habit for someone to do a quick Google search…
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Infographic: How Long Does It Take To Rank In Google?
Watch this video: Moz’s Whiteboard Friday – The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x Information has been floating around for a while that suggests you will rank better in search engines and / or get more traffic by: Blogging more frequently Writing longer blog posts (higher word counts) While we’ve noticed that both of these have seemed to be true in the past, at least anecdotally, this appears to no longer be the case. Myth busted? There’s Nothing Wrong With Posting Frequently You’re allowed to post as often as you’d like. There is certainly no rule against…
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Let’s Dispel Two Myths About Blog Posting Frequency & Word Count
Have you ever read a post that has left you feeling wholly inadequate because you know you can’t live up to the high standards they lay out? Well, that is how I feel when I read posts about how much to charge my clients.
When Smashing Magazine asked me to write an article sharing my thoughts on pricing my services, I agreed without much thought. But now I sit down to write it, and I’m faced with a conundrum.
How To Work Out What To Charge Clients: The Honest Version
PRs and SEOs love press releases. You get an SEO boost, earning links from journalists in your space across a bunch of different sites. And you get traditional PR benefits. But focusing on your press page could bring much bigger dividends. Think of a press page in the context of broader strategy. If you’re emailing and phoning publications trying to get yourself or your client mentioned, you’re doing ‘outbound PR’ – the PR equivalent of cold calling. Surprise, surprise: journalists don’t really like it, and as Bloomberg’s David Lynch warns, ‘you’re going to strike out most of the time.’ A…
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What Makes a Great Press Webpage?
Many companies invest a lot of time and money in content marketing. But very few are ever really successful with it. That’s because a lot of companies approach to content marketing as some sort of hands-off sorcery. They write blog post after blog post and then sit around and wait for something to happen (hint: nothing will happen). Instead, you should think of content as a type of currency – a strategic asset that you can use within a framework to drive business results. This requires a plan and a strategy for how you will use content and then which…
The post How to Use Smarter Content to Build Laser-Focused Lists of Qualified Prospects appeared first on The Daily Egg.
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How to Use Smarter Content to Build Laser-Focused Lists of Qualified Prospects
Give yourself a pat on the back. It’s time to celebrate, right? After all your hard work you’ve finally got the sale or sign up you’ve been searching for. You’ve used your audience data to optimize your landing page design, finesse your language, and ensure everything on the page is as perfectly personalized as possible. So here’s to a job well done. But, and I’m gonna rain on your parade here. Your job is far from over. Sure, you’ve managed to get the sale, but that’s not the end of your job. It’s the end of the purchase journey, and…
The post How to Optimize the Post-Purchase Experience for Higher Conversions & More Profit appeared first on The Daily Egg.
How to Optimize the Post-Purchase Experience for Higher Conversions & More Profit