In this article, I’d like to reacquaint you with the humble workhorse of communication that is the paragraph. Paragraphs are everywhere. In fact, at the high risk of stating the obvious, you are reading one now. Despite their ubiquity, we frequently neglect their presentation. This is a mistake. Here, we’ll refer to some time-honored typesetting conventions, with an emphasis on readability, and offer guidance on adapting them effectively for devices and screens.
The Perfect Paragraph
Typography is not only an all-important aspect of design, it is also an art form in and of itself. Choosing the right font, the perfect spacing and even the correct shape of text can be an important factor as to whether a project fails or succeeds. Although Illustrator is not really used for multiple-paged projects, many would agree that it is one of the most powerful applications for creating vector graphics, such as logos, and it is also often used for one-page documents, such as business cards, posters, or postcards.
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10 Useful Typography Tips For Adobe Illustrator