Tag Archives: paying-customer

SaaS Marketing Done Right: How Buffer Turned Me Into a Paying Customer

Just how effective is online marketing at converting people from free to paid users of a particular tool? And is marketing the only thing that matters? I’m the first to admit I’m a hard sell when it comes to paying for tools, even the ones I love. That’s probably why it took almost five years for me to start paying for social media sharing tool Buffer, even though I loved it from the first use. Here’s how it happened. First Contact with Buffer First, a little background. I’ve always liked trying out new web tools and even used to review…

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SaaS Marketing Done Right: How Buffer Turned Me Into a Paying Customer