Tag Archives: performance

Infographic: The Surprising Words That Get Content Shared on Social Media

surprising words social media

It always comes back to copywriting. You can blindly post to social media, or you can take a step back and carefully wordsmith the language of your updates. The right concoction of words can multiply the effect of your social media efforts. Today’s infographic will help you get started in the right direction. Just be sure to track what you’re doing and measure the results. And even though most social media networks track your performance for you (using their native analytics systems), I find it’s always a good exercise to record your performance in a Google spreadsheet. It makes you…

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Infographic: The Surprising Words That Get Content Shared on Social Media

SmashingConf 2018: Fetch Those Early-Bird Tickets!

Great conferences are all about learning new skills and making new connections. That’s why we’ve set up a couple of new adventures for SmashingConf 2018 — just practical sessions, new formats, new lightning talks, evening sessions and genuine, interesting conversations — with a dash of friendly networking! Taking place in London, San Francisco, Toronto. Tickets? Glad you asked!
SmashingConf London / #perfmatters / Feb 7–8 Performance matters. Next year, we’re thrilled to venture to London for our brand new conference fully dedicated to everything front-end performance.

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SmashingConf 2018: Fetch Those Early-Bird Tickets!

Quick Wins For Improving Performance And Security Of Your Website

When it comes to building and maintaining a website, one has to take a ton of things into consideration. However, in an era when people want to see results fast, while at the same time knowing that their information online is secure, all webmasters should strive for a) improving the performance of their website, and b) increasing their website’s security.

Quick Wins For Improving Performance And Security Of Your Website

Both of these goals are vital in order to run a successful website. So, we’ve put together a list of five technologies you should consider implementing to improve both the performance and security of your website.

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Quick Wins For Improving Performance And Security Of Your Website

Front End Performance Checklist 2017 [PDF, Apple Pages]

Are you using progressive booting already? What about tree-shaking and code-splitting in React and Angular? Have you set up Brotli or Zopfli compression, OCSP stapling and HPACK compression? Also, how about resource hints, client hints and CSS containment — not to mention IPv6, HTTP/2 and service workers?
Back in the day, performance was often a mere afterthought. Often deferred till the very end of the project, it would boil down to minification, concatenation, asset optimization and potentially a few fine adjustments on the server’s config file.

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Front End Performance Checklist 2017 [PDF, Apple Pages]

Responsive Images In WordPress With Art Direction

Support for responsive images was added to WordPress core in version 4.4 to address the use case for viewport-based image selection, where the browser requests the image size that best fits the layout for its particular viewport.

Responsive Images In WordPress With Art Direction

Images that are inserted within the text of a post automatically get the responsive treatment, while images that are handled by the theme or plugins — like featured images and image galleries — can be coded by developers using the new responsive image functions and filters. With a few additions, WordPress websites can accommodate another responsive image use case known as art direction. Art direction gives us the ability to design with images whose crop or composition changes at certain breakpoints.

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Responsive Images In WordPress With Art Direction

Ways To Reduce Content Shifting On Page Load

Have you ever opened a website, started reading and, after some time had passed and all assets had finished loading, you found that you’ve lost your scroll position? I undergo this every day, especially when surfing on my mobile device on a slow connection — a frustrating and distracting experience.

Ways To Reduce Content Shifting On Page Load

Every time the browser has to recalculate the positions and geometries of elements in the document, a reflow happens. This happens when new DOM elements are added to the page, images load or dimensions of elements change. In this article, we will share techniques to minimize this content shifting.

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Ways To Reduce Content Shifting On Page Load

Optimizing Critical-Path Performance With Express Server And Handlebars

Recently, I’ve been working on an isomorphic React website. This website was developed using React, running on an Express server. Everything was going well, but I still wasn’t satisfied with a load-blocking CSS bundle. So, I started to think about options for how to implement the critical-path technique on an Express server.

This article contains my notes about installing and configuring a critical-path performance optimization using Express and Handlebars. Throughout this article, I’ll be using Node.js and Express. Familiarity with them will help you understand the examples.

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Optimizing Critical-Path Performance With Express Server And Handlebars

Managing Mobile Performance Optimization


You can’t underestimate the importance of consistent, high-quality web design across devices of all shapes and sizes. Responsive web design is the way forward — but it’s often linked to performance issues. This is critical when 64% of smartphone users unforgivingly expect websites to load in under four seconds, yet average page weights continue to rise.

Managing Mobile Performance Optimization

The best designs balance aesthetics and performance by working with mobile in mind from the start. From setting strict performance budgets to implementing client- and server-side optimization techniques, I’ll share the current mobile performance optimization processes we use at Cyber-Duck.

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Managing Mobile Performance Optimization

Turn Your AMP Up To 11: Everything You Need To Know About Google’s Accelerated Mobile Pages


In May of 2015, Facebook unveiled its new in-app publishing platform, Instant Articles. A month later, Apple declared that the old Newsstand experience (essentially a fancy folder full of news apps) would be replaced in iOS 9 with a brand-new news aggregation and discovery platform called Apple News.

Turn Your AMP Up To 11: Everything You Need To Know About Google's Accelerated Mobile Pages

Four months later, it was Google’s turn to announce its own, somewhat belated but no less ambitious, plan to revolutionize mobile news consumption with an open-source web-based solution called Accelerated Mobile Pages, or AMP. In just a few months, we’ve seen the relative tranquility of mobile digital publishing erupt into yet another full-scale platform war as Facebook, Apple and now Google compete for both the loyalty of publishers and the attention of readers.

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Turn Your AMP Up To 11: Everything You Need To Know About Google’s Accelerated Mobile Pages