Blogging is a powerful B2B content marketing tool. But many B2B content marketers aren’t getting anything close to its full effectiveness. So they conclude that blogging doesn’t work, or at least that it doesn’t work for their business. In fact, you could be reaping massively higher traffic, leads, and sales with a well-constructed blogging strategy. By the end of this guide, you’ll know why blogging works and how to create, implement, and measure a blogging strategy that will work for you. First, though… 1. Why Blog at All? Blogging regularly can lead to more traffic, more leads, and more sales….
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The Crazy Egg Guide to B2B Blogging
Grab your designer and sit them down for this one. Color is a subtle beast. Get the right color scheme down, and you could hit the jackpot. Get it wrong, and you might turn a huge chunk of visitors off. Or even worse, they may not notice your call-to-action. And with an almost limitless amount of color combinations to test, it’s virtually impossible to A/B test your way to the most optimal combination. So what do you do? Your best shot is trust your designer’s instinct. Or at least have he or she determine your testing hypotheses if you’re going…
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Infographic: How Colors Affect Conversions
Marketing Automation is a tool, or a suite of tools, that enables the automation of repetitive tasks across several channels. This includes email marketing, social media, customer segmentation, A/B testing and website personalization. Using an all-in-one tool, or a stack of several marketing tools together, marketers can automate several activities to scale their efforts and focus on more hands-on initiatives. The Benefits of Marketing Automation Marketing automation allows businesses, both small and large alike, to run complex marketing activities with limited resources. It’s a huge time saver, allowing marketers to set up campaigns long before they need to be executed….
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Glossary: Marketing Automation
Who doesn’t love a good Google update? If you’ve so much as dabbled in SEO you probably already know that these updates can be cause for some serious nail-biting. It usually goes something like this: Google announces they’ve made an update to their algorithm and they provide some perfunctory details. What follows is a few weeks of chaos and turbulence in search rankings. Then, as the dust starts to settle, us SEO professionals end up reaching for one of two things: the champagne or the whiskey. Fortunately, Penguin 4.0 was an update that both improves the Google experience for searchers…
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What Does Penguin 4.0 Mean For Your SEO?
With two ‘professionals’ signing up to the site every second, it’s fair to say that LinkedIn is a great place to be if you’re trying to reach the B2B market. Whilst there are ‘organic’ methods that you can use to get in front of your ideal clients on LinkedIn, such methods often take a lot of time to implement, and their return on investment can also be hard to measure. Thankfully, LinkedIn provides a paid solution, in the form of LinkedIn Advertising. By using LinkedIn Advertising you can get in front of your ideal B2B client with pinpoint accuracy and…
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The Crazy Egg Guide to LinkedIn Advertising
It’s true. Spending a little extra time (and a little extra elbow grease) on your copy can boost search engine traffic – and ultimately your conversions. The problem is that most of us are too busy to go back and pay attention to content we’ve written in the past. You can reap considerable returns just by spending a little extra time on improving the key pages of your website. It’s worth it. A 30-minute improvement session on one page can increase the sales generated by that page every day thereafter. This infographic does a great job at highlighting the key…
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Infographic: 6 Copywriting Steps to Selling More
We all know blogging is an important part of online marketing. To succeed online today requires as many landing pages as possible, each ranking for different search terms related to the specific niche your site covers. The problem is a lot of businesses forget that people view marketing content different than other content. A successful blogging initiative has to provide valuable information and eye-catching visual content without coming off as pushy and salesy. Blogs are at the top of the sales funnel, so there’s no real need to push direct sales from them. They’re meant to serve as an introduction…
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How to Sell Without Selling In Every Blog Post
Was there ever a time that you felt compelled to raise prices, but you just couldn’t because you were afraid your customers wouldn’t like it? Perhaps you felt that if you were to raise your prices, your customers would leave you for your competitors, which, if bad enough, might cause you to go out of business altogether. In some cases, raising prices can have a detrimental effect with customers, but for many businesses, raising prices is the only way to continue making a profit. If your business operates in a super-competitive market with low profit margins and larger players lock…
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Don’t Be Afraid of Raising Your Prices. Here’s Why.
One of the most disillusioning things about being a content marketer is putting the time and energy into creating A+ content only to have it fall on deaf ears. It can be incredibly frustrating when you pour your heart and soul into content but it never really resonates with your audience. Instead, readers leave prematurely, don’t explore your site any further and never convert. I know I’ve been there more than a few times. In my opinion, the problem primarily lies in the fact that content marketers talk a lot about delivering valuable content and storytelling techniques, but they fail…
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7 Ways to Make Your Content More Actionable
You’re in business to generate leads and sales. I’m in business to help you do that. The obvious problem is this: Many websites fail to do what they are intended to do — get leads! That’s why the average conversion rate for most websites is less than 3 percent. I’m here to show you some quick and efficient ways to squeeze more sales leads out of your website. It’s not as hard as it sounds. Many of these tricks are easy enough to accomplish. In fact, if you roll up your sleeves and hustle, you can get them all done…
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14 Things That You Can Do Right Now to Get at Least 10 New Leads by Tomorrow Morning