Today’s infographic is a good primer on what it takes to effectively run a conversion rate optimization campaign. However, one thing that I would like to add to this recipe is documentation. Conversion rate optimization is a science project. You’re dealing with data, hypotheses, results, measurement techniques and sources of error. Sounds like chemistry class right? Proper documentation is extremely helpful for interpreting results, understanding sources of error and providing historical record keeping for future testing. If you’re running conversion rate experiments today, you may have to hand the baton off to someone else when you move on. If you’re…
The post Infographic: The Perfect Execution of Conversion Rate Optimization appeared first on The Daily Egg.
Infographic: The Perfect Execution of Conversion Rate Optimization
Planning user experience (UX) projects is a balancing act of getting the right amount of user input within the constraints of your project. The trick is to work out the best use of your time. How can you get the most UX goodness for your client’s budget? This article explains how to choose the right mix of tools for the task at hand.
Getting Started With UX Planning The planning phase is all about understanding what you have been asked to do and working out the best combination of activities that will give you the outcome you need, within the time, budgetary and resource constraints of the project.
Effectively Planning UX Design Projects
UX practitioners, both consultants and in house, sometimes conduct research. Be it usability testing or user research with a generative goal, research requires planning. To make sure product managers, developers, marketers and executives (let’s call them stakeholders) act on UX research results, planning must be crystal clear, collaborative, fast and digestible. Long plans or no plans don’t work for people. You must be able to boil a UX research plan down to one page.
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The UX Research Plan That Stakeholders Love
Redesigning a website is a big job (needless to say) and should be handled with care. Many of us with a portfolio, blog or other website have probably thought about a redesign or at least know we need one. For many designers, though, that redesign never comes. As big and important as it is, the job can turn into a hugely daunting task that we put straight on the backburner of our to-do list.
Redesign: When To Relaunch The Site and Best Practices