Tag Archives: player

Figma Vs Sketch: The Showdown

The past year has seen quite a rise in UI design tools. While existing applications, such as Affinity Designer, and Sketch, have improved drastically, some new players have entered the field, such as Adobe XD and Figma.
For me, the latter is the most remarkable. Due to its similarity to Sketch, Figma was easy for me to grasp right from the start, but it also has some unique features to differentiate it from its competitor, such as easy file-sharing, vector networks, “constraints” (for responsive design) and real-time collaboration.

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Figma Vs Sketch: The Showdown

Why Traffic Shaping is So Dang Fantastic for Conversion Rates

Do you remember the Windows game Pipe Dream? In it, the player creates a continuous “goo” path using randomly assigned pieces of pipe.

pipe-dream-traffic-shaping

Fail to build a path in time and the goo oozes everywhere… Game over.

For a marketer, the pipe pieces are your web pages. And the goo? Your visitors. Fail to provide your visitors with a logical next step and it’s game over.

A logical next step could mean many things, like a sale or a signup. Or maybe it’s simply to keep your prospects on your website by strategically presenting them with opportunities to learn more about what you have to offer.

Like pipe building, traffic shaping is all about creating incentivized pathways that convince users to go where you want them to go. It’s effective for:

  • getting visitors from low-converting to high-converting pages.
  • showing visitors relevant offers based on what they’re currently browsing.
  • recommending further reading thereby keeping visitors on site.

But first, why is this tactic even necessary?

Take a look at your analytics. You’ll probably find your highest-traffic pages aren’t necessarily your highest-converting pages. In many cases, that’s okay; the purpose of a blog post is different from a pricing page. But that’s not to say you should ignore your organic visitors. Instead, you should provide them with clear paths to the “next step.” And that’s when traffic shaping comes in.

Using overlays as a traffic-shaping tool

So how can marketers engage users on high-converting pathways that produce better results? How can we move users through the pipes and follow our desired path?

One great way of doing this is by using a traffic shaping overlay.

Psst: Unbounce recently launched our own suite of overlays called Convertables. Install one in seconds on any of your web pages, and set it to trigger on exit, on arrival, on scroll or after delay.

Traffic shaping overlays are designed to either move visitors from low-converting pages to high-converting pages or to re-engage them with additional content. They never have a form, and they’re best triggered either on exit or after delay.

Here’s a diagram of how traffic shaping with overlays works:

traffic-shaping
Not unlike Pipe Dream, amirite?

As you can see, traffic shaping overlays offer a unique way to better align your needs with the needs of your visitors: you want to move them farther down your sales funnel and they want the incentive to do so.

Here are a few use cases with real-life examples to get you thinking ‘bout how you can use traffic shaping overlays in your own overlay strategy:

Use case #1: Cross-Sell

Blog visitors are prime candidates for traffic shaping overlays because they’ve already spent time absorbing your content and familiarizing themselves with your brand. They likely recognize your brand — heck, they may even be regular readers — but they may overlook your on-site calls to action.

A cross-sell overlay can help focus a user’s attention on a relevant offer.

Here’s an example…

cta-conf-traffic-shaping-overlay

This overlay (yes, it’s ours) was installed on a high-traffic post about the best digital marketing conferences to attend in 2016.

Figuring that people who read about conferences also go to conferences, we saw an opportunity to cross-sell tickets to our own conference at a greatly reduced price.

Use case #2: Re-engage with more content

Keeping visitors on your blog or resource library has a lot of advantages. The more they stick around, the more opportunities you have to:

  • Show visitors that you understand their pain and are uniquely qualified to help alleviate it
  • Educate visitors about your solution (ideally the solution to their burning marketing pain)

A strategically placed exit overlay on your blog can help keep visitors on site by recommending content similar to what they were reading previously:

content-re-engage-traffic-shaping-overlay

This type of overlay is most effective when targeted at first-time visitors. These are the prospects that need a lil’ warming up before you ask them for their email address.

But back to Pipe Dream…

When you think of traffic shaping like playing Pipe Dream, you realize that building a logical path is just as important for you as it is the user. You don’t want to lose your visitors any more than your visitors want to be stopped in their tracks.

By implementing traffic shaping overlays on your web pages, you can better align your needs with the needs of your visitors. And that, my friends, is how everyone wins.

Find out how you can use overlays for traffic shaping, lead gen, sales and more!

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Why Traffic Shaping is So Dang Fantastic for Conversion Rates

The Search For The Holy Grail: How I Ended Up With Element Queries, And How You Can Use Them Today


For some time, we’ve run up against the limits of what CSS can do. Those who build responsive layouts will freely admit the frustrations and shortcomings of CSS that force us to reach for CSS preprocessors, plugins and other tools to help us write the styles that we’re unable to write with CSS alone. Even still, we run into limitations with what current tools help us accomplish.

The Search For The Holy Grail: How I Ended Up With Element Queries, And How You Can Use Them Today

Think for a moment of a physical structure. If you’re building a large edifice with weak material, a lot of external support is required to hold it together, and things have to be overbuilt to stay sturdy. When you’re building a website out of HTML, CSS and JavaScript, this external support might look like frameworks, plugins, preprocessors, transpilers, editing tools, package managers and build processes.

The post The Search For The Holy Grail: How I Ended Up With Element Queries, And How You Can Use Them Today appeared first on Smashing Magazine.

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The Search For The Holy Grail: How I Ended Up With Element Queries, And How You Can Use Them Today

Rethinking Mobile Tutorials: Which Patterns Really Work?

Pattern libraries are a great source of inspiration and education for designers. But common practice doesn’t always equal best practice. In this post, we’ll look at why many common tutorial patterns are ineffective and how you can leverage game design principles to increase user engagement.
After the release of the first edition of Mobile Design Pattern Gallery, Intuit asked me to speak with its mobile team. I spoke at a high level about the value of patterns across industries (fashion, architecture, software and others) and how they are a useful teaching tool.

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Rethinking Mobile Tutorials: Which Patterns Really Work?

How To Design An Open-Source iPhone Game

I love games and I’m a huge math nerd, so I made a new iPhone game based on a famous math problem called The Seven Bridges of Königsberg. I’m selling it in the App Store, but I also want to share it with everyone, so I made it open source.
This article is the first in a series that will walk through iOS programming using this game as an example.

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How To Design An Open-Source iPhone Game

Playful UX Design: Building A Better Game

I sincerely believe that the user experience community should add game design to its toolbox of competencies. If we’re truly committed to creating satisfying user experiences, then there’s no reason why games, which can satisfy people so richly, should be excluded.
Operating successfully in the games domain means learning a new set of competencies, and I don’t want to oversimplify the challenges of designing high-quality game experiences. However, if you’re in a position to jump in and start designing, then I can at least offer a primer to help you steer clear of some of the most common mistakes.

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Playful UX Design: Building A Better Game

Develop A One-Of-A-Kind CSS / JS-Based Game Portfolio

A portfolio is a must-have for any designer or developer who wants to stake their claim on the Web. It should be as unique as possible, and with a bit of HTML, CSS and JavaScript, you could have a one-of-a-kind portfolio that capably represents you to potential clients. In this article, I’ll show you how I created my 2-D Web-based game portfolio.
The 2-D Web-based game portfolio of Daniel Sternlicht.

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Develop A One-Of-A-Kind CSS / JS-Based Game Portfolio

Best Newspaper Themes For WordPress

In this article, the first in our WordPress “Best of” series, we’ll go over WordPress newspaper themes. We’ll bring you the 30 best WordPress newspaper themes, as well as two news-aggregator themes. We haven’t included “news magazine” themes, but we’ll get to those in our upcoming article on magazine-style themes.

The themes are categorized a bit differently than what you may be used to. The line between magazine and newspaper themes is blurry, but we’ve tried to make that distinction.

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Best Newspaper Themes For WordPress

How To Build A Media Site On WordPress

WordPress is amazing. With its growing popularity and continual development, it is becoming the tool of choice for many designers and developers. WordPress projects, though, are pushing well beyond the confines of mere “posts” and “pages”. How do you go about adding and organizing media and all its complexities? With the introduction of WordPress 3.1, several new features were added that make using WordPress to manage media even more practical and in this tutorial, we’re going to dive in and show you how.

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How To Build A Media Site On WordPress

45+ New jQuery Techniques For Good User Experience

JavaScript libraries have made huge leaps and bounds in helping developers write code and develop products more quickly. jQuery is one of the most popular JavaScript frameworks, with powerful tools that improve the user’s interaction with Web applications. jQuery has an additional advantage in that it allows developers to select elements on a page using CSS-like syntax.
To help you take it up a notch, we share below some methods that can help you give visitors to your website an amazing user experience.

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45+ New jQuery Techniques For Good User Experience