Tag Archives: please

Survey: What’s The Biggest Challenge For Your Online Business?

what is your biggest business challenge

The mission of this blog is to help our customers and readers. One way we can do that is by creating content that will help you overcome your business obstacles. And one of the best ways to get feedback is to ask questions differently or phrase them differently. That’s what we’re doing in this survey. If you’re a regular reader of this blog, you may see another survey coming in the not too distant future :). Please take a second to fill out this one field form (and have a great weekend!):

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Survey: What’s The Biggest Challenge For Your Online Business?

How Emotional Motivators Can Drive Authentic Brand Growth

drive authentic growth

We all remember what happened when Apple CEO Steve Jobs passed away, hundreds of thousands of people voluntarily lined up outside of Apple stores, flowers in hand. They were mourning the loss of a great tech visionary but also paying tribute to the creator of a brand that they felt a deep emotional connection to. Apple doesn’t just have a bigger market share than Microsoft (at least, with smartphones), it pulls at the heartstrings of millions of consumers. It is true that supplying helpful information to customers will reduce buying risks and add practical value, but what’s more powerful is…

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How Emotional Motivators Can Drive Authentic Brand Growth

How to Boost Conversions by Letting the Customer Do Your Marketing for You

how-to-boost-conversions-by-letting-the-customer-do-your-marketing-for-you

Your customer testimonials deserve the spotlight. They should be front-and-center on your landing page. The headliner. The star attraction. And yet, all-too-often, you see these vital elements of social proof treated like bit-players on the most important conversion-focused pages. They’re buried far below the hero section or crammed into some tough-to-see spot. And that is one huge missed opportunity. Sorta like casting De Niro to play the dead guy on CSI. Now, there’s been loads of articles written about how quality customer testimonials build trust, add credibility and generally fire up the conversion rate of landing pages. So I’m not…

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How to Boost Conversions by Letting the Customer Do Your Marketing for You

You Need More Than Analytics Data to Grow Your Business – You Need Systems

systems analytics

I have realized something after working with countless companies and helping them set up their analytics tools. They all want the hottest tool. They all want as much data as they can possibly gather. However, these companies don’t actually care about the data. This might sound crazy, but hear me out. They want the data, but not because of what you might think. They want access to data so they can improve something that matters to their business (e.g. conversion rates, user retention, revenue, etc.). They think that having data will make this easier (like their tools will magically make…

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You Need More Than Analytics Data to Grow Your Business – You Need Systems

A Handy List of Slack Apps for Marketing and Sales Teams

slack pattern

Who would ever think that a B2B team chat app would stir up so much enthusiasm that it would turn into a cult following? Yep. People really love Slack. Here’s why: Amazingly designed, easy to understand interface It lets you instantly communicate with your team, from wherever you are It lets you share files of all types All of your communication is housed in-app, so you can look back at it for reference Excellent in-app search functionality You can customize your notifications Every business department has its own unique function, and should ideally have a custom communication solution that streamlines…

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A Handy List of Slack Apps for Marketing and Sales Teams

8 Reasons Why I Analyze a Site’s Source Code (I’m Not Even a Developer)

analyze-source-code

Full disclosure: I’m not a developer. I don’t code. And yet, as a digital marketer, I find myself looking at the source code of websites all the time. When I’m in marketing analysis mode, one of the first things I’ll do when I hit a client’s site is hit option + command + u on my Macbook’s keyboard. Instantly, I’m face-to-face with this: It doesn’t matter how many tools you have for SEO campaigns at your disposal, at some point you’ll wind up looking into the source code of a website either to check on a specific item or to…

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8 Reasons Why I Analyze a Site’s Source Code (I’m Not Even a Developer)

A/B Testing Basics: Confidence Interval

confidence interval

Confidence Interval: A range of values calculated such that there is a known probability that the true mean of a parameter lies within it. The science of statistics is all about predicting results by sampling a portion of a population. Since you can never be 100% certain of that prediction, the result is often expressed as a possible range of values. This range is also known as the confidence interval. For example, you might estimate average body weight based on a random sample of 500 men and 500 women. Your sample results will vary, so you need to add a…

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A/B Testing Basics: Confidence Interval