In this interactive talk, we’ll look into the weird gotchas of the web platform, and learn how to overcome them.
The Gnarly Gotchas Of Page Load Performance
Images are by far the greatest bottleneck to performance on the web, and with the average web page size now about 2.5MB large—images taking up 65% of that—we need to tame the beast. Running images through a compression program like ImageOptim is a good first step, but what else can we do? In this engaging talk, Una will survey new image formats and dive deep into image rendering and performance optimization techniques, demonstrating practical approaches to making your web projects noticeably faster.
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The Joy of Optimizing Images
We know that there’s a lot of optimizations that we can use to improve the performance of our images – but does this work really translate into wins for your company? In this talk, Allison McKnight, performance engineer at Etsy, will share real-world examples of the positive impact that image optimizations can have on metrics that your bosses and clients care about. You will walk away from this talk with compelling data and useful tools to help you get buy-in and support for this important user experience work at your company.
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Image Performance: Good For Your Users, Good For Your Business
There are so many ways to leave a memorable impression and create a connection. Designing empty states well is one of them. Empty States UX collects some great examples.
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Empty States UX
The mission of this blog is to help our customers and readers. One way we can do that is by creating content that will help you overcome your business obstacles. And one of the best ways to get feedback is to ask questions differently or phrase them differently. That’s what we’re doing in this survey. If you’re a regular reader of this blog, you may see another survey coming in the not too distant future :). Please take a second to fill out this one field form (and have a great weekend!):
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Survey: What’s The Biggest Challenge For Your Online Business?
We all remember what happened when Apple CEO Steve Jobs passed away, hundreds of thousands of people voluntarily lined up outside of Apple stores, flowers in hand. They were mourning the loss of a great tech visionary but also paying tribute to the creator of a brand that they felt a deep emotional connection to. Apple doesn’t just have a bigger market share than Microsoft (at least, with smartphones), it pulls at the heartstrings of millions of consumers. It is true that supplying helpful information to customers will reduce buying risks and add practical value, but what’s more powerful is…
The post How Emotional Motivators Can Drive Authentic Brand Growth appeared first on The Daily Egg.
How Emotional Motivators Can Drive Authentic Brand Growth
Grab your designer and sit them down for this one. Color is a subtle beast. Get the right color scheme down, and you could hit the jackpot. Get it wrong, and you might turn a huge chunk of visitors off. Or even worse, they may not notice your call-to-action. And with an almost limitless amount of color combinations to test, it’s virtually impossible to A/B test your way to the most optimal combination. So what do you do? Your best shot is trust your designer’s instinct. Or at least have he or she determine your testing hypotheses if you’re going…
The post Infographic: How Colors Affect Conversions appeared first on The Daily Egg.
Infographic: How Colors Affect Conversions
Your customer testimonials deserve the spotlight. They should be front-and-center on your landing page. The headliner. The star attraction. And yet, all-too-often, you see these vital elements of social proof treated like bit-players on the most important conversion-focused pages. They’re buried far below the hero section or crammed into some tough-to-see spot. And that is one huge missed opportunity. Sorta like casting De Niro to play the dead guy on CSI. Now, there’s been loads of articles written about how quality customer testimonials build trust, add credibility and generally fire up the conversion rate of landing pages. So I’m not…
The post How to Boost Conversions by Letting the Customer Do Your Marketing for You appeared first on The Daily Egg.
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How to Boost Conversions by Letting the Customer Do Your Marketing for You
I have realized something after working with countless companies and helping them set up their analytics tools. They all want the hottest tool. They all want as much data as they can possibly gather. However, these companies don’t actually care about the data. This might sound crazy, but hear me out. They want the data, but not because of what you might think. They want access to data so they can improve something that matters to their business (e.g. conversion rates, user retention, revenue, etc.). They think that having data will make this easier (like their tools will magically make…
The post You Need More Than Analytics Data to Grow Your Business – You Need Systems appeared first on The Daily Egg.
You Need More Than Analytics Data to Grow Your Business – You Need Systems
Who would ever think that a B2B team chat app would stir up so much enthusiasm that it would turn into a cult following? Yep. People really love Slack. Here’s why: Amazingly designed, easy to understand interface It lets you instantly communicate with your team, from wherever you are It lets you share files of all types All of your communication is housed in-app, so you can look back at it for reference Excellent in-app search functionality You can customize your notifications Every business department has its own unique function, and should ideally have a custom communication solution that streamlines…
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A Handy List of Slack Apps for Marketing and Sales Teams