Even though there is growing wisdom around the best product teams involving design, business and engineering heads from the very start, there is, quite often, still a divide between the design process and business needs. As someone who has both a Business and Design background, I have found it useful in client work to draw from both areas from the very start. Here are a few ways you can design web experiences that are not only user-centric but also conversion-centric. But first: What is wire framing? For the non-design heads, wireframes are essentially a schematic or blueprint that define the information…
Comprehensive content, a tone of voice, storytelling, punchy texts, surplus value, social signals… While all these big words swallow up the digital marketing world today, one tiny detail sobs in the corner of your marketing strategy. Keywords. In 2018, search engines are smart and more concentrated on behavioral factors, so we sometimes belittle the role of keywords. SEO specialists know that anchors matter, but – afraid of keyword stuffing penalties – they struggle to broaden SEO far beyond this core instrument. They reshape market- and customer-defining descriptors for better rankings, so today we have tons of keyword types to include…
It’s time to highlight the top five posts of the year. It wasn’t easy to choose only five, and by limiting our choice to only five, we had to eliminate hundreds of wonderful posts. We feel, however, that these top five are the most hard-hitting, useful, or knowledge-packed posts that will retain value well beyond this year. And without further ado, the winners are: 1. Learn from the Best: an Interview with Digital Marketing Legend Larry Kim Our interview with Larry Kim, as well as the accompanying video webinar, “10 CRO Truth Bombs That Will Change the Way You Think”,…
In its move to patch a security hole as part of the iOS 10.3 release, Apple has introduced (yet) another redirection mechanism that developers must handle when attempting to implement mobile deep-link routing (i.e. the mechanism to route users to a specific page inside a mobile app, rather than the App Store or app home page).
This redirection instance has introduced additional friction to the app download and reopening process, and data shows that it has decreased conversion rates on iOS 10.
With the summer holidays coming up, I’d like to share a couple of inspirational illustrations and photos which I hope will help you daydream and relax. There’s no doubt that there are a lot of great techniques out there — they just need to be discovered.
While going through this month’s collection, you’ll notice some pretty interesting and refreshing color combinations. I’ve made sure to include a good bunch we can all admire and learn from — I hope you’ll agree!
Petrograd, Russia, 1920. Deep in his scientific laboratory, a young Léon Theremin accidentally notices that the sound coming from one of his high-frequency oscillators changes pitch when he moves his hand. Popular culture is changed forever. The theremin’s unique sound proves perfect for sci-fi soundtracks and Good Vibrations by the Beach Boys. The world is a better place.
For the better part of a century, musicians have been waiting for a similar breakthrough technology to again change the way we create music. I’m delighted to announce it has already arrived. It’s called the Web Audio API.
One of Bootstrap’s appeals is that it just works. It’s a significant time-saver when starting a website, so much so that major organizations such as NBC, NASA and the White House are adopting it. And it empowers even the non-designers among us to turn out something decent.
Let’s assess the situation. WordPress is an extremely popular, flexible, easy to use and open-source blogging and CMS system. More and more mobile devices are flooding the market every day, changing the way people use the Internet. And the need is growing for more beautifully designed and coded WordPress themes that work well across all of these devices. So, what are we waiting for? Let’s get to work!
I had thought of terms like “intellectual property” or “intellectual theft” as being of fairly recent provenance, so my eye was caught by the latter’s use in a headline of a 1930 edition of the American trade journal The American Printer.
The article it fronted proved to be equally intriguing, a response by the president of American Type Founders to a June 1929 article in the German journal Gebrauchsgraphik by the designer Rudolf Koch calling ATF a “highway robber of German intellectual property”.
Myths have developed around and researchers have studied how the human brain juggles creativity and organization. Popular theory tells us that the left brain is structured and logical, while the right brain is artistic and imaginative, and that all human beings use predominantly one side of the other. [Links checked February/11/2017]
Working in a creative field means challenging that theory, or else challenging the schedules and deadlines that managers impose on writers, designers and other creatives.