Tag Archives: program

Learning Elm From A Drum Sequencer (Part 1)

If you’re a front-end developer following the evolution of single page applications (SPA), it’s likely you’ve heard of Elm, the functional language that inspired Redux. If you haven’t, it’s a compile-to-JavaScript language comparable with SPA projects like React, Angular, and Vue.
Like those, it manages state changes through its virtual dom aiming to make the code more maintainable and performant. It focuses on developer happiness, high-quality tooling, and simple, repeatable patterns.

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Learning Elm From A Drum Sequencer (Part 1)

How to Use Customer Research to Get Better Results from Your Content Marketing Program

customer research for content

One of the first questions I ask a new content client is, “Do you have any customer research I could get my hands on?” Whether the answer is yes or no, people almost always act confused at first. I’m sure they wonder why I would need customer research to write a blog post. Here’s the thing: The purpose of content is to build the relationship between the business and the buyer. If you don’t understand the buyer, how can you possibly create content that builds a relationship with them? Let’s put this in perspective. Imagine you’re going to buy a…

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How to Use Customer Research to Get Better Results from Your Content Marketing Program

How to Start an Affiliate Program That’s Actually Successful

successful affiliate marketing program

“Affiliate marketing has made businesses millions and ordinary people millionaires.” So wrote Bo Bennett, the founder and CEO of eBookIt.com and president of Archieboy Holdings. He created one of the first web-based affiliate programs. The way affiliate marketing works is simple: it’s a performance-based advertising channel in which a business pays a commission for a conversion to one or more affiliates. The industry involves four players: brand, network, affiliate, and the customer. Not all of these players are always involved at the same time; some brands have an affiliate program and they manage the relationship with affiliates directly. In other…

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How to Start an Affiliate Program That’s Actually Successful

Key Pillars of a Successful CRO Program | Latest eBook by VWO

Conversion Rate Optimization (CRO) has gradually become a known concept across enterprises, in recent years. The popularity of CRO can be owed to its ability to have a direct and significant impact on the bottom line.

However, application of CRO in most organizations has been far from optimal, which inadvertently causes them to leave money on the table. This money can be reclaimed by having a structured approach to CRO. Further, suboptimal optimization programs lead organizations to draw wrong conclusions, or statistically unsupported decisions, from their A/B tests and damage what’s not broken. Add to it the time and resources that are spent on CRO, and the real cost of an ill-structured CRO program begins to pinch where it hurts—ROI.

An optimal or structured CRO program requires certain key elements that ensure its success. The elements include tools, skills, processes, goals, and culture.

VWO’s latest eBook “Key Pillars of a Successful Conversion Optimization Program” covers all these elements in detail. This eBook features insights from industry experts and provides actionable takeaways to help you set up a CRO program or improve an existing one.

Key CRO Pillars eBOok Landing Page CTA

The eBook contains the following chapters:

1) Culture of CRO

The culture of CRO can be established in an organization with a two-step process. It starts with getting complete buy-in for a CRO program from the top management. Next, the process involves acceptance of the CRO approach by teams across the organization.

The chapter offers the following takeaways:

  • How to get top management buy-in for a CRO program
  • How to ensure that CRO is accepted by multiple teams in an organization

2) Competent Tools

A big part of the success of an organization’s CRO program depends on the set of tools being used. The tools that are essential for a CRO program can be clubbed into the following:

  • Website Analytics
  • User Behavior Analysis
  • A/B and Multivariate Testing

The chapter lists these tools and explores how they can be used to their full potential.

3) Key Goals

The effectiveness of a CRO program is heavily dependent on the goals you set. Without proper goals, a CRO program can lack direction.

This chapter offers the following points of learning:

  • The importance of different goals in a CRO program—micro and macro conversions
  • The appropriate time to use micro or macro conversions as the goal of a CRO campaign

4) People with the Relevant Skill Set

A CRO program involves a wide range of tools and activities. It demands a team of professionals that can coordinate effectively and make the most out of available resources.

This chapter highlights the following:

  • The skills that are critical for proper functioning of a CRO program
  • Job descriptions of different members of a CRO team

5) Documented Process

Last but not the least, a successful CRO program requires a well-defined process. It helps enterprises in identifying the most critical issues in their conversion funnel and treating those issues on priority.

This chapter offers insights on the following:

  • Setting up a long-term calendar for a CRO program
  • Prioritizing A/B testing hypotheses based on key attributes
  • Building a knowledge repository of learning from the past CRO campaigns

Conclusion

For a CRO program to be successful, it needs to be structured and process-driven. There are different key elements that contribute toward it—people, tools, process, goals, and culture.

When all these elements need to be fully optimized, a CRO program can run at its full potential.

Key CRO Pillars eBOok Landing Page CTA

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Key Pillars of a Successful CRO Program | Latest eBook by VWO

The Line Of Least Resistance

In chess, the psychological dimension that springs from a dialogue between two brains, two ideas, two strategic conceptions that depend on the personality of each chess player has long been somewhat of a romantic mystery. How do Grandmasters think? What strategies do they use?
More often than not, the most successful strategies are rooted in our very own nature. And common to most Grandmasters is that they almost never take the easy way out.

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The Line Of Least Resistance

An Introduction To Programming Type Systems

Static typing is great because it keeps you out of trouble. Dynamic typing is great because it gets out of your way and lets you get your work done faster. The debate between strongly and dynamically typed languages rages on, but understanding the issue starts with weak typing and languages such as C.
C treats everything like a number. A character like a or 7 or % is the number of the ASCII symbol representing it; “true” and “false” are just 1 and 0.

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An Introduction To Programming Type Systems

Stop Redesigning And Start Tuning Your Site Instead

In my nearly two decades as an information architect, I’ve seen my clients flush away millions upon millions of dollars on worthless, pointless, “fix it once and for all” website redesigns. All types of organizations are guilty: large government agencies, Fortune 500s, not-for-profits and (especially) institutions of higher education. [Links checked February/18/2017]
Worst of all, these offending organizations are prone to repeating the redesign process every few years like spendthrift amnesiacs.

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Stop Redesigning And Start Tuning Your Site Instead

What I Wish Someone Had Told Me About Freelancing

I’ve been freelancing as a brand identity artist for about a year now and there are some things I have learned along the way. I researched a lot of articles about freelancing but all of them tended to say the same things, like don’t quit your day job until you have a solid plan in place, be prepared to market yourself, get to know your tax laws, etc etc etc.

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What I Wish Someone Had Told Me About Freelancing

Handy Tweaks To Make GIMP Replace Photoshop

GIMP is the favorite graphics editing program of many designers and graphic artists. It is free and compatible with Windows, Mac and Linux (the two big reasons for its popularity). It has a wide array of features, as well as plug-ins, filters and brushes. Documentation is primarily available in online communities, as well as through extensive add-ons. [Updated May/02/2017]
GIMP was never designed to replace Photoshop, yet with every release, it comes a little closer to being able to do so.

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Handy Tweaks To Make GIMP Replace Photoshop