Tag Archives: public

15 Tools for Uncovering the New Features Your Customers Want Most

Savvy entrepreneurs know to base their decisions on data rather than assumptions. Try as you might, the products and features that you think will resonate strongly with your audience often don’t. In order to refine your offering and produce something that creates real value for your audience (and in return, money for you), research is required. Here are 15 of my favorite tools that I use to determine what products, services and features my customers really want. 1. Answer The Public Google’s autosuggest is a great tool for learning about what people are searching for in a particular niche. Answer…

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15 Tools for Uncovering the New Features Your Customers Want Most

How Indian Brands Drive Conversions On Independence Day

How Brands Drive Conversion on Independence Day

The Indian Independence day is right around the corner. For consumers in India, it’s a day of rejoice and celebration. And, for marketers, it opens a box of opportunities.

For marketers, the opportunity to leverage spirit of Independence translates into consumers’ buying decision for marketers.

In India, especially during major festivals and occasions like Independence Day, you can expect cutthroat rivalry among major brands. And yet, there are big winners in such intense situations.

How does this happen?

What are the strategies and tactics that these brands deploy to successfully pull off a nationwide campaign?

We studied various campaigns of India’s largest online brands to find out the answer.  

And we saw that there were five different ploys deployed to pique the interest of the average online consumer in India that resulted in the success of these campaigns.

1. Tapping into consumers’ emotions

Independence Day is the time of the year when citizens are filled with joy and hopes for prosperity for the whole nation. Marketers very well understand these emotions and know how to leverage these to their advantage.

A fitting example would be the outstation campaign by Ola, one of the largest cab aggregator in India.

When the Independence day is close to a weekend, people love to travel a lot. Weekend getaways are popular among the public, and folks love to spend time with their friends and relatives at places nearby.

Ola appealed to its customers’ emotions by offering them outstation deals during the Independence week. The company even offered an INR 300 discount for its first-time outstation users. Ola also partnered with Club Mahindra and Yatra to offer deals on hotel stays.

Ola Outstation Email

Ola encourages taking a holiday while thinking about it as a viable brand for traveling to nearby getaways.

2. Limited Period Offer

The sad part of these festive sales and offers is that these need to end after a short span. These campaigns generally run from 2 to 5 days around the festival.

For example, Flipkart Freedom Sale which celebrates India’s spirit of Independence only ran for 4 days, so people had limited time to buy what they wanted to.

Freedom Sale Flipkart

Most consumers plan their purchases for such special occasions to get the best deals for the intended product. For others, marketing events, sales, and giveaways always take place with an expiration date.

Setting up such a trigger pushes prospective buyers to make purchases fast, to avoid missing out on the deals.

3. Creating a Sense of Urgency with the help of Micro Events

Some brands build upon the limited nature of the sale and go out all guns blazing to create a sense of urgency.

On top of the limited nature of the sale event, there are few micro-events incorporated into the sale that runs for a few hours to minutes. These sales are exclusive to people who can decide and act fast as they come with an additional discount.

Amazon does this very well with their lightning deals, which generally last from 2-6 hours throughout the event (which itself is 4-day long). The lightning deals have an additional discount on an already stated discount. The catch is the limited time and the sense of urgency it creates.

amazon-lighting-deal

If people have to buy a product which has a lightning deal, they can add it to their cart and checkout under 15 minutes or the deal is gone forever.

4. Exclusive Product Launch

These festive events also leverage their audience’s interest by providing exclusive product offers during a sale.

It is highly useful to build anticipation among shoppers. And, in India, Amazon attracted consumers from the smartphone market. India is known as the mobile-first country, where over half the population owns a smartphone.

keyone-launch

Amazon saw huge boosts in sales due to Smartphone and had exclusive launch of various devices such as Blackberry KeyOne, LG Q6, and the Oneplus 5’s Soft Gold variant. The result was a massive 10X increase in the sales for Amazon through just their Big Indian Sale Event.

5. Omnichannel Promotion and User Experience

Most major brands understand their users and customers. India is predominantly a mobile-first market with a decent penetration when it comes to computers. People love to shop using their mobile devices as well as use their laptops or PCs to make a purchase.

And most users want omnichannel access to the brand of their choice. We saw that a major chunk of brands embraced this philosophy over the Independence week.

For instance, my primary communication happens on my cell phone and brands saw my interaction on cell phones were far more than the email or website and therefore most of the promo I received was over mobile push or in-app rather than through email or website.

Grofers Freedom Sale

Also, there were deals that promoted usage of multiple channels to buy products. Grofers offered an INR 100 discount to shoppers who were open to buying stuff using their mobile app.

Appeal to Your Customers’ Emotions; Don’t Stop Experimenting

Customers are spoilt for choices when the whole nation is celebrating. In these times, marketers need not be intimidated or overwhelmed by their customers. They have to leverage these emotions and keeping building experiences with the help of experimentation.

These are major strategies that have been successfully demonstrated by brands to be effective. You need to understand emotional cues of your customers and accordingly create an effective campaign.

By tapping into your customer’s cognitive tendencies, you can build healthy, long-term relationships with your customers.

The post How Indian Brands Drive Conversions On Independence Day appeared first on VWO Blog.

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How Indian Brands Drive Conversions On Independence Day

CSS Inheritance, The Cascade And Global Scope: Your New Old Worst Best Friends

I’m big on modular design. I’ve long been sold on dividing websites into components, not pages, and amalgamating those components dynamically into interfaces. Flexibility, efficiency and maintainability abound.

CSS Inheritance, The Cascade And Global Scope: Your New Old Worst Best Friends

But I don’t want my design to look like it’s made out of unrelated things. I’m making an interface, not a surrealist photomontage. As luck would have it, there is already a technology, called CSS, which is designed specifically to solve this problem. Using CSS, I can propagate styles that cross the borders of my HTML components, ensuring a consistent design with minimal effort.

The post CSS Inheritance, The Cascade And Global Scope: Your New Old Worst Best Friends appeared first on Smashing Magazine.

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CSS Inheritance, The Cascade And Global Scope: Your New Old Worst Best Friends

Web Development Reading List #156: Browser News, Webpack 2, And Lessons Learned From HPKP

Is a person who is sitting by herself in a room alone? From an outside perspective, it might seem so, but the human brain is way more interesting in these regards. We carry a map of relationships inside ourselves, and it depends on this map if the person actually does feel alone or not.
I just read “Stress and the Social Self: How Relationships Affect Our Immune System”, and I feel that we can learn a lot from it.

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Web Development Reading List #156: Browser News, Webpack 2, And Lessons Learned From HPKP

P Vs. NP: The Assumption That Runs The Internet

Let’s get a few things out of the way first. This isn’t your regular Smashing Magazine article. It’s not a “how to“; it won’t show you how to build a better menu or improve your project tomorrow. This article shows you how a core problem in computer science works and why we’re all pretending we know something for certain when we really have no idea.
You’re looking at Smashing Magazine right now because you’re standing on the shoulders of a giant assumption called “P versus NP”.

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P Vs. NP: The Assumption That Runs The Internet

Creative Photos From Our Readers And A PDF-Poster

Three weeks ago we launched a photo contest and asked everyone to submit a creative picture of the object that fuels their creativity and inspiration. For all of you who have participated, thank you so much for taking the time and thought to interpret your object in a creative way. We did not only enjoy the brilliant photography that you sent us, it was also inspiring to read your thoughts on the story behind all these objects.

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Creative Photos From Our Readers And A PDF-Poster

Beyond The Button: Embracing The Gesture-Driven Interface

As a mobile UI or UX designer, you probably remember the launch of Apple’s first iPhone as if it was yesterday. Among other things, it introduced a completely touchscreen-centered interaction to a individual’s most private and personal device. It was a game-changer.
Today, kids grow up with touchscreen experiences like it’s the most natural thing. Parents are amazed by how fast their children understand how a tablet or smartphone works.

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Beyond The Button: Embracing The Gesture-Driven Interface

A Definitive Guide To The Android Carousel Design Pattern

One of the best patterns for browsing a small collection of featured products is the carousel. Unfortunately, many mobile app implementations do not offer an engaging or satisfying carousel experience and are not effective at driving conversions.
In this article, we’ll use the analogy of a real-world amusement park carousel to explain what makes for an authentically mobile user experience, and we’ll give you the design, the complete source code and a downloadable mini-app, which you can use today to add an enjoyable and effective carousel to your own app on phones and tablets.

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A Definitive Guide To The Android Carousel Design Pattern

MUD: Minimum Usable Design

There is a paradox that fits my life. Doesn’t matter what aspect of my life I am talking about because it always seems to apply. Even more so when I think about this paradox and the design of this website and other websites. I really hate this paradox. “To walk through the woods, you first need to walk halfway through. Then, once you’re in the middle of it, you still need to walk half of the remaining distance, then half of the distance again, and then another half, and you can never successfully make it through the woods.

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MUD: Minimum Usable Design

How To Become A Web Design Expert

Have you ever wanted to take a client by the collar, shake them around vigorously and demand that they take you seriously because you are the expert? If so, you are not alone. Whether you consider yourself an expert and want recognition or are looking to one day become one, you need to step back and ask why being perceived in that way is important.
Why We All Want To Be Seen As An Expert Many of us desire to be seen as experts because we would like our opinions to be taken seriously.

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How To Become A Web Design Expert