Tag Archives: purple

Lessons From 5 of the Most Viewed Product Awareness Videos on YouTube

If you feel like you’ve been seeing a whole lot more video content online over the past couple of years, it’s not your imagination. Video content has proliferated in recent months and the expectation is that it will continue to grow at a rapid pace in the coming years. Just consider the following statistics and data points (as curated by WordStream): Nearly 1 in 2 people watch more than an hour of Facebook or YouTube video per week. More video content is uploaded to the internet every month than all major U.S. TV networks have created in the last three…

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Lessons From 5 of the Most Viewed Product Awareness Videos on YouTube

Color Theory for Designers, Part 1: The Meaning of Color

There are few things in design that are more subjective—or more important—than the use of color. A color that can evoke one reaction in one person may evoke the opposite reaction in another, due to culture, prior association, or even just personal preference.
Color theory is a science and art unto itself, which some build entire careers on, as color consultants or sometimes brand consultants. Knowing the effects color has on a majority of people is an incredibly valuable expertise that designers can master and offer to their clients.

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Color Theory for Designers, Part 1: The Meaning of Color