Content from the past can still deliver significant value. In many cases, the majority of leads and traffic already comes from posts and webpages that are a year or more old. Optimizing and updating them can generate significant increases in leads without altering your content creation schedule. Content marketing can easily become an accelerating treadmill. Everyone’s got that graph about how effective it is to blog often. (Don’t have it? Here it is.) Trouble is, if we’re not careful we wind up thinking that more content is the same thing as better results. More content will produce more leads. And…
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How to Optimize Old Blog & Website Content for a Bright Future
You’ve probably heard that psychology is important in conversion rate optimization. And you probably don’t argue over it. You realize that, sure, psychology and CRO have a lot in common. You understand that a good CRO will use psychological insights. In my experience, however, that’s where most CROs stop. They know that psychology plus CRO is a magical match, full of wondrous delights and fabulous results. Unfortunately, in the practical day-to-day execution of those ideas, nothing happens. Most CROs want tricks, hacks, tactics, techniques, and processes. They don’t want some randomized, double-blind, placebo-controlled crossover study. No way! Give us the…
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How to Unleash Psychological Power in Your Conversion Rate Optimization
Photoshop is still a favorite among a lot of web designers, and the right tools make it even more powerful than it already is. To help you boost productivity, save time and (obviously) nerves, we have picked some valuable Photoshop resources, plugins and scripts for you.
Some of them will speed up routine tasks so you can concentrate more on your actual work, others build a bridge between Photoshop and code so your design mockups can benefit from the best of both worlds.
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Free Photoshop Tools For Web Designers
I’ve been using Adobe Fireworks for over a decade now and I can recommend it to anyone searching for the optimal screen design workflow. Much has been said about Fireworks’ capabilities as a design application, but today I want to focus on one of its other biggest strengths — its extensibility.
As a platform, Fireworks gives its users a lot of freedom, when it comes to extending it. Because of that, Fireworks has a thriving ecosystem of add-ons (extensions) that add a lot of valuable functionality with newer options.
How To Optimize The Design Workflow With Fireworks Extensions
No matter how brilliant a website’s design, no matter how elegant its navigation, sooner or later visitors will decide whether to take action because of something they read. In the end, the effectiveness with which a website converts visitors hinges on words.
If a new website is going to hit all the right notes, its content must be just as well crafted as its design and programming. However, as you might imagine, there are many ways to go wrong with content in a Web development project.
5 Copywriting Errors That Can Ruin A Company’s Website
This is the tenth edition of Wallpaper of the Week. This design was actually created as part of my daily designs. This wallpaper is entitled KISS, which is short for “Keep it simple stupid!” It’s been one of my favorite quotes, especially in design. Go ahead, start keeping it simple and download this wallpaper. Be sure to check out the icy winter wallpaper and our best of wallpaper collection.
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Wallpaper of the Week – Kiss
Design is a fluid and shifting process in which layers are constantly modified and tweaked. As complexity builds, so does the need for preserving data in a flexible way. Learning non-destructive editing techniques helps you produce documents that bend along with your creativity.
Photoshop Masks are the cornerstone of this process. Not only do they preserve important pixel data, but they allow for the creation of flexible interface elements as well.
How To Use Photoshop Masks [+Keyboard Shortcuts]