(This is a sponsored article.) If you manage a WordPress website, you’ve probably faced a common problem. How do you get insight into all of your content at a glance? WordPress’ admin area does not show you much about your pages, posts, users and comments. That can make it hard to find the right page, to check if all associated fields are properly filled, or simply to get a general sense of your website’s content.
Customizing Admin Columns In WordPress
CSS is an amazing tool which we constantly use but we don’t seem to honor it appropriately. Whenever I see the growing browser support of the :focus-within selector, the much wanted justify-content: space-evenly for Flexbox or how great CSS Grids already work, I feel really grateful to have such awesome tools available to work with.
And with advanced new media queries such as prefers-reduced-motion, screen and (color), or pointer, we get amazing tools to improve accessibility and usability of our websites.
Web Development Reading List #188: Real-World Accessibility, Flexbox Madness, And The Ephemerality Of Things We Build
Here’s the most common problem I see when it comes to conversion rate optimization (CRO): Not putting enough energy into conducting the proper initial research into what to test. One round of user tests, then change the website. One heatmap, then change the website. One cohort analysis, then change the website. This can lead to very bad testing habits. When you are trying to improve your conversion rate, you should do multiple types of research. You should be using: Qualitative methods (e.g., usability testing, 5-second testing, surveys, etc.) Quantitative methods (e.g., heatmapping, cohort analysis, funnel analysis, segmentation, etc.) And of…
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How To Create An A/B Testing Research Framework For Faster Iterations & More Wins
If you want an effective social media presence, you’re going to want images that fit with News Feeds, timelines and streams. Trouble is, the different channels all use different sizes and shapes for their images, and to keep you on your toes, they occasionally change them too. We have you covered, though. From staid, professional LinkedIn to noisy Twitter to the image extravaganza of Pinterest, here are the updated social media image sizes for the major channels. Facebook Facebook Photo Sizes Facebook Cover photo size: 851px x 315px desktop / 640 pixels wide by 360 pixels mobile Facebook Profile photo…
The post Social Media Image Sizes – A Quick Reference Guide for 2017 appeared first on The Daily Egg.
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Social Media Image Sizes – A Quick Reference Guide for 2017
A sitemap is (usually) an XML document, containing a list of pages on your website that you have chosen to tell Google and other search engines to index. Google often uses the sitemap file as a guide to the pages available on your website — even though it may decide not to index every page you list on your sitemap. The sitemap also carries information about each page, including when it was created and last modified, and its importance relative to other pages on your site. This speeds up the process of indexing pages. A sitemap is one of those…
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What Are the SEO Benefits of XML & HTML Sitemaps?
There are two ways to do marketing. Throw money at ads and gush out content hoping some sort of ROI will be made. Build a loyal audience that is constantly tuned into what you have to say, where every campaign you embark on is instantly received and propagated by that audience. Think about it this way. When your typical PC manufacturer creates a device with a new and interesting feature, they have to spend millions on ads to get it out in front of consumers. All Apple has to do is whisper that something is coming, and the whole world…
The post Infographic: How to Build a Loyal Audience on the Web appeared first on The Daily Egg.
Infographic: How to Build a Loyal Audience on the Web
The bounce rate is the percentage of people, who landed on your website, but instead of browsing further they exited your website. This metric can be important to certain websites as it gives you an idea about the first impression of your site. It tells you if your landing page meets the expectation of the visitors who landed there. If your Bounce Rate is high, you can suspect that something is wrong either with your landing page or your sources of traffic. You can calculate the bounce rate with this formula: A concrete example Let’s say, that you have a…
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Glossary: Bounce Rate
We all remember what happened when Apple CEO Steve Jobs passed away, hundreds of thousands of people voluntarily lined up outside of Apple stores, flowers in hand. They were mourning the loss of a great tech visionary but also paying tribute to the creator of a brand that they felt a deep emotional connection to. Apple doesn’t just have a bigger market share than Microsoft (at least, with smartphones), it pulls at the heartstrings of millions of consumers. It is true that supplying helpful information to customers will reduce buying risks and add practical value, but what’s more powerful is…
The post How Emotional Motivators Can Drive Authentic Brand Growth appeared first on The Daily Egg.
How Emotional Motivators Can Drive Authentic Brand Growth
We are in the middle of a cultural shift. This evolving change is highly visible in the current state of communication. As attention spans continue to shorten, the significance of the novel and long-form is giving way to the 140-character tweet, the ephemeral 10-second Snapchat (with an optional caption) and listicles. While all these forms may have their detractors, their impact is still undeniable. Web design has responded to the pressure of shorter attention spans with placing a higher emphasis on the landing page. When today’s web-savvy visitor lands on your homepage, you have mere seconds before their mind generates…
The post How to Build a Compelling One-Page Story for Your Landing Page appeared first on The Daily Egg.
How to Build a Compelling One-Page Story for Your Landing Page
With over one billion users, it’s fair to say that your target market can be found on YouTube. While you can use organic methods to reach your target audience on the platform, you might not have the time or patience to do so. As a result, you might be interested in how you can use YouTube Ads, to shortcut the process of engaging with potential customers while they’re using YouTube. In this guide, we’re going to examine the steps that you need to take if you want to get great results from running some YouTube Ads of your own. We’ll…
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The Crazy Egg Guide to YouTube Advertising