If your company relies only on analytics software to interpret and give insights on raw numbers, you are probably missing out. Numbers can give answers to many questions, like where are your users coming from, which page they visit, how long do they stay on your website and many more. However, if you want to know also HOW they visit your website, then you should start using heat maps. This article is about a case study of how the city of Portsmouth (UK) is using Crazy Egg to improve user experience and to help reorganize key pages and services. In…
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How Crazy Egg is Helping Portsmouth City Council to Improve its User Experience
I’m not going to lie – visual communication is incredibly more effective than just using plain old text. I’ll prove it to you. Which set of instructions is quicker to understand and more effective overall? This: Or this: Obtain a pair of scissors. Hold the bag out in front of you. Locate the perforated seam at the top of the bag. Using your scissors, carefully cut along the perforated line. Discard any excess trimmings. The bag is resealable – so close after using to preserve freshness. Which set of instructions is going to help you get the job of opening…
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Infographic: Your Brain On Visualization
If you have ever had to hand-code an email, then you know how insanely difficult it can be to get your email looking just right. I would say it’s more tedious and tricky than regular web development. This infographic does a good job of showing you how to get your typography licked for your email campaigns. If you’re going to be serious about keeping your brand styling consistent across all marketing channels, then this is one area not to overlook. Take a look at the infographic below to know all the tiny details of lassoing your typography for your future…
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Infographic: Typography In Emails – The Divine Story of Modified Typeface
Don’t know exactly where to put your CTA? Should it go up top? Or at the bottom? Is my web page too long? With Scrollmap not only can you determine the best length for your landing page to receive more conversions but you can also know exactly where to place your calls-to-action. Easy to Understand Color Coded Data When looking at Scrollmap you’ll see the hottest area on the map in white, so with the help of the color meter, you’ll be able to see the amount of impressions coinciding with each color on the report. No more not knowing…
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Find Your Call-To-Acton Sweet Spot With Scrollmap
The post Infographic: The Evolution of Web Design appeared first on The Daily Egg.
Infographic: The Evolution of Web Design