Incredibly, 32% of companies were victims of cybercrime in 2016. And 87% of CIOs believe their security controls are failing to keep their business protected. When you’ve marketed your business effectively, you can enjoy numerous benefits such as increased brand awareness, high SERP visibility and abundant traffic. Unfortunately, the more you grow your online presence, the more you are a target for cyber-criminals, hackers and other disreputable individuals. 2017 was a year when a number of high profile cyber-security disasters hit the news. In this current climate of fear, it’s understandable you might feel inclined to hold back on your…
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Are Security Concerns Holding You Back From Marketing Innovation?
Influencers can be your long-term advocate and brand ambassadors. Spending even $1000 on influencers can yield amazing returns. You don’t want to kill your influencer relationships because of some overlooked or careless mistake. You can build invaluable relationships with your influencers that can be mutually beneficial. Truth be told: Relationships are fragile. When it comes to business, you have to maintain relationships with your partners, customers, and employees. Influencers are interesting people because they are your partners, customers, as well as employees. With your stringent timelines and busy schedule, you might lose track of your relationships with influencers. In an…
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10 Mistakes That Will Kill Your Relationships With Influencers
Lack of “product/market fit” is one of the key reasons for start-up failures. Despite initial success, businesses fail to be sustainable. One way to escape this is to get everyone involved and get back to experience-based design. Don Norman, one of the top names in UX design, coined the term, “User Experience,” back in 1995. He said, “User experience is nothing but starting any design by understanding the audience.” It allows coordination between all the elements and putting together psychology and designing. From the way things were understood in 1995, we have moved a long way in terms of design….
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Lean UX Design for Startups – A Walkthrough
How can you be sure you’re moving your design problem in a straight line? That you’re moving directly to a solution? From client to payment, from product to audience?
How certain are you of what the second step in your process is? Or the third? Or how long each will take, or if any should be removed? Are they all useful? Do any need improvement? Is each done with aim and purpose?
Define Your Process To Master Time, Gain Clarity, And Take Control
Is a person who is sitting by herself in a room alone? From an outside perspective, it might seem so, but the human brain is way more interesting in these regards. We carry a map of relationships inside ourselves, and it depends on this map if the person actually does feel alone or not.
I just read “Stress and the Social Self: How Relationships Affect Our Immune System”, and I feel that we can learn a lot from it.
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Web Development Reading List #156: Browser News, Webpack 2, And Lessons Learned From HPKP
Building strong relationships and connecting with customers encourages faster growth. Everyone knows this, right? Why, then, are so many people putting so much focus on acquisition and neglecting to keep current customers happy? According to a recent marketing survey by Belly, only 28% of businesses plan on allocating budget to customer retention this year. Furthermore, Bain & Company have found that increasing customer retention rates by just 5% can lead to a profit increase of 25% to 95%! The argument for focusing on your current customers is clear. The question is, how do you do it in a scalable and…
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How to Build Strong Customer Relationships to Boost Retention
We’ve heard many personal stories this week of how people in our industry have experienced hard times and how they managed to get out of them. We end this week with an article by Ann Holm, a personal development coach and expert in psychology and brain science. Read on to learn how to reduce stress in your everyday life and prevent burnout and other breakdowns in order to stay healthy and unlock your potential.
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How To Maximize Your Creative Energy
Many of us struggle silently with mental health problems and many more are affected by them, either directly or indirectly. It’s Geek Mental Help Week and we would like to help raise awareness with a couple of articles exploring these issues. – Ed.
Talking about mental health can be awkward and embarrassing, but it really shouldn’t be. Mental health is just an illness, like any other. When we talk about mental health, we do so in hushed terms.
Mental Health: Let’s Talk About It
Similarity and contrast, connection and separation, grouped and ungrouped are all ways to describe the varying sameness and difference between elements. Based on the information they carry, we’ll want some elements to look similar, to indicate that they are related in some way. We’ll also want to show that some elements are different and belong to different groups.
Key to showing both is the visual characteristics of elements and their relationships.
Design Principles: Connecting And Separating Elements Through Contrast And Similarity
Last week at the fabulous Smashing Conference in Freiburg, I gave a new talk, one I’d written just a few hours prior. I chose not to use slides, but instead to speak about three things that I’m incredibly enthusiastic about:
Responsive design is not (just) a design or development problem; The client participation process is broken; How to call your client an idiot, to their face. Here are the (slightly expanded) notes that I made before my talk.
How To Encourage Better Client Participation In Responsive Design Projects