What’s the state of play in content marketing? What content should you be creating, how should you be distributing it, where should you be promoting it? There’s a million opinions out there. But here, there’s a million stats instead. Well, OK, there’s actually 101, which I swear is a coincidence. But if you want solid data on emails, SEO, strategy and whole lot else besides – we got ‘em. Dive in! 1. The Market For Content Marketing Importance How important is content marketing to marketers? It’s probably the most important marketing tool for most businesses. 89% of B2B organizations are…
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The Numbers Behind Content Marketing: Essential Statistics for 2017
Marketing automation platform MailChimp recently announced that Instagram ads can now be purchased, created, and managed right from your MailChimp dashboard. With email being 40% more effective than Facebook and Twitter marketing combined, MailChimp wondered – what if we combined the best of both worlds? MailChimp already unveiled their Facebook Ads integration earlier this year and made the bold statement to MailChimp users that combine email marketing and Facebook ads see an average ROI of 51% as opposed to interest-based marketing alone. Now, Facebook’s subsidiary, Instagram, is also getting in on the action. This means that, by using MailChimp, you…
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How to Use MailChimp’s Instagram Ad Integration
Content Marketing Institute’s 2017 report stated that over 60% of B2B marketers saw more success from their content marketing efforts this past year. What does this mean? It means – as so many of us have stated before – Content is King. When it comes to digital marketing, there is truly no better way to convey value and transparent authority to your users. However, even if the majority of B2B search marketers are reporting strong growth stats, there is still a large discrepancy between how content performs in theory and how it performs in reality. Ironically, content marketing is also…
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Why Your B2B Needs Account-Based Content Marketing and How You Should Do It
Good marketers are obsessed with numbers. They look at them every morning and end their day by checking them “one last time.” According to AdAge, 93% of CMOs are under more pressure to deliver a better ROI. The problem is, they can’t do that if they don’t understand performance at all stages of the marketing funnel. In this article, I’m going to outline key KPIs you must measure to help improve your ecommerce marketing. From awareness to retention, you’ll learn the metrics to watch daily and how to improve them. 1. Brand Name Search Brand awareness often gets a bad…
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The KPIs Every Ecommerce Marketer Must Measure for Growth
Online store owners swim in a sea of fierce competition dominated by Amazon and Best Buy, among others. You can’t always be number one. But with a strong desire and the right tools, you can become a leader in your niche. One of the best ways to get to the top is with a powerful content marketing strategy that blows the opposition out of the water. So, what are the secrets of creating and implementing an unsurpassed content marketing strategy that delivers the results you’re looking for? That’s what I’m about to reveal. Why Should You Prioritize Content Marketing Above…
The post How To Transform Your eCommerce Business With 11 Simple Tips appeared first on The Daily Egg.
How To Transform Your eCommerce Business With 11 Simple Tips
This is a dangerous topic. Of course, we all want to get customers without spending a dime. But there’s an old saying that comes to mind: Be careful not to be penny wise and pound foolish. So, there are two important points here: Always work on figuring out ways to increase your KPI (key performance indicator) performance that also increases your overall ROI. Factor in the costs of time AND energy when operating low-cost activities. You may have found a cheaper way to do things, but is it too time-intensive? Does it become too laborious and start to eat away…
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Infographic: How to Get Customers Without Spending Any Money
John Lott, partner at Spearmint Love, an online store selling baby clothes, had a problem. He had just left his job at an equity firm to work full-time on his wife’s ecommerce business. He was tasked with increasing ROI from advertising channels. Facebook was an easy target. The company already had tens of thousands of fans there, and the community was highly engaged. But a couple months into a well-performing ad, ROI would suddenly drop. John couldn’t figure it out. He thought the ad copy must have gone stale. Perhaps customers had seen it too many times. He wrote new…
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The Secret to $5 Customer Acquisition Costs on Facebook
You may have heard it — that Google Analytics ruined marketing. “Really?” you’re thinking. “But I use GA every day to check metrics, KPIs, and growth!” TechCrunch’s article, “How Google Analytics ruined marketing” is what touched off the firestorm of controversy. In the article, Samuel Scott lays out what he sees as the failure of focusing too much on digital and data metrics at the expense of traditional methods and their ROI. When measuring the success of a content marketing campaign, the ROI is more determined by the reach of the message than the direct numbers. People don’t view a…
The post The Definitive List of Content Promotion Techniques appeared first on The Daily Egg.
The Definitive List of Content Promotion Techniques
Newbies in the digital marketing space are usually surprised when I tell them this: Email marketing is the most effective form of marketing available today. What about Snapchat? What about Instagram stories? What about virtual reality? What about influencer marketing? What about Facebook groups? Nope, sorry. Those platforms are new, sexy, fun, innovative, and yes, they are somewhat effective. But if you want to talk raw power and cold, hard conversions, it’s email, folks. When you consider the time, effort, cost, ROI, and all the other factors that go into considering a marketing channel, email comes out on top. “But…
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The Psychology Behind a Perfectly Formatted Email Newsletter
It seems like pay-per-click (PPC) is a strategy that’s sometimes overshadowed by organic SEO for the simple fact that it tends to yield smaller profit margins. Here’s my advice: Don’t neglect any channel that delivers any profit margins. While it’s true that you’re probably not going to see the same ROI with paid search as you would with SEO, paid search still has plenty of potential. In fact, “businesses generally make an average of $2 in income for every $1 they spend in AdWords.” Not too shabby. Don’t get me wrong. I’m a huge fan of organic traffic, content marketing,…
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The Top 17 Places to Spend on Paid Search Other Than AdWords