Tag Archives: roi

The KPIs Every Ecommerce Marketer Must Measure for Growth

graph ecommerce kpis

Good marketers are obsessed with numbers. They look at them every morning and end their day by checking them “one last time.” According to AdAge, 93% of CMOs are under more pressure to deliver a better ROI. The problem is, they can’t do that if they don’t understand performance at all stages of the marketing funnel. In this article, I’m going to outline key KPIs you must measure to help improve your ecommerce marketing. From awareness to retention, you’ll learn the metrics to watch daily and how to improve them. 1. Brand Name Search Brand awareness often gets a bad…

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How To Transform Your eCommerce Business With 11 Simple Tips

transform your ecommerce business

Online store owners swim in a sea of fierce competition dominated by Amazon and Best Buy, among others. You can’t always be number one. But with a strong desire and the right tools, you can become a leader in your niche. One of the best ways to get to the top is with a powerful content marketing strategy that blows the opposition out of the water. So, what are the secrets of creating and implementing an unsurpassed content marketing strategy that delivers the results you’re looking for? That’s what I’m about to reveal. Why Should You Prioritize Content Marketing Above…

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Infographic: How to Get Customers Without Spending Any Money

low-cost-business-performance

This is a dangerous topic. Of course, we all want to get customers without spending a dime. But there’s an old saying that comes to mind: Be careful not to be penny wise and pound foolish. So, there are two important points here: Always work on figuring out ways to increase your KPI (key performance indicator) performance that also increases your overall ROI. Factor in the costs of time AND energy when operating low-cost activities. You may have found a cheaper way to do things, but is it too time-intensive? Does it become too laborious and start to eat away…

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Infographic: How to Get Customers Without Spending Any Money

The Secret to $5 Customer Acquisition Costs on Facebook

5 dollar CAC on Facebook

John Lott, partner at Spearmint Love, an online store selling baby clothes, had a problem. He had just left his job at an equity firm to work full-time on his wife’s ecommerce business. He was tasked with increasing ROI from advertising channels. Facebook was an easy target. The company already had tens of thousands of fans there, and the community was highly engaged. But a couple months into a well-performing ad, ROI would suddenly drop. John couldn’t figure it out. He thought the ad copy must have gone stale. Perhaps customers had seen it too many times. He wrote new…

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The Definitive List of Content Promotion Techniques

without promotion something terrible happens

You may have heard it — that Google Analytics ruined marketing. “Really?” you’re thinking. “But I use GA every day to check metrics, KPIs, and growth!” TechCrunch’s article, “How Google Analytics ruined marketing” is what touched off the firestorm of controversy. In the article, Samuel Scott lays out what he sees as the failure of focusing too much on digital and data metrics at the expense of traditional methods and their ROI. When measuring the success of a content marketing campaign, the ROI is more determined by the reach of the message than the direct numbers. People don’t view a…

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The Definitive List of Content Promotion Techniques

The Psychology Behind a Perfectly Formatted Email Newsletter

perfectly formatted email

Newbies in the digital marketing space are usually surprised when I tell them this: Email marketing is the most effective form of marketing available today. What about Snapchat? What about Instagram stories? What about virtual reality? What about influencer marketing? What about Facebook groups? Nope, sorry. Those platforms are new, sexy, fun, innovative, and yes, they are somewhat effective. But if you want to talk raw power and cold, hard conversions, it’s email, folks. When you consider the time, effort, cost, ROI, and all the other factors that go into considering a marketing channel, email comes out on top. “But…

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The Top 17 Places to Spend on Paid Search Other Than AdWords

It seems like pay-per-click (PPC) is a strategy that’s sometimes overshadowed by organic SEO for the simple fact that it tends to yield smaller profit margins. Here’s my advice: Don’t neglect any channel that delivers any profit margins. While it’s true that you’re probably not going to see the same ROI with paid search as you would with SEO, paid search still has plenty of potential. In fact, “businesses generally make an average of $2 in income for every $1 they spend in AdWords.” Not too shabby. Don’t get me wrong. I’m a huge fan of organic traffic, content marketing,…

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The Top 17 Places to Spend on Paid Search Other Than AdWords

A Close Look At The Numbers: Content Marketing in 2016

Where’s content marketing at right now – and where’s it going? It’s easy to find a million opinions about that, but there’s nothing like a solid, evidence-backed statistic. So we assembled the numbers on email, mobile, social and a couple other things. Need a stat? We got ‘em. 1: Importance, Budget, ROI Image Source Content marketing is moving front and center in marketers’ minds. It’s regarded as critical. And budgets are rising to reflect that. Budgets for content marketing have increased every year since 2010. (Source) This year is no exception. In 2015, 51% of marketers predicted that content marketing…

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A Close Look At The Numbers: Content Marketing in 2016

How to Track Conversions & ROI With These Content Marketing Metrics

If you ever want to make a marketer nervous, ask them how effective their content marketing is. Even I would sweat a little if you asked me that question. It’s not because I don’t know the answer, or where to look to find the answer, it’s just because the process of answering the question can be a little complex. I could throw any manner of numbers out at you, but some of them are just vanity metrics and most are meaningless without also talking about the benchmarks, past performance and the goals that I’m reaching for. Because metrics can be…

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How to Track Conversions & ROI With These Content Marketing Metrics