I have some bad news for you. It might hurt. Everything you’ve read about lead generation strategies might not apply to your business. Why? Because ecommerce lead generation is different. If you run a business outside the ecommerce family, feel free to check out another Crazy Egg article that applies to your company. For those of you in the ecommerce market, though, we need to set a few things straight. I’m going to share with you my best tips for effective ecommerce lead generation, and you might notice that they’re not the same as the tactics you might use for,…
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The Most Effective Ecommerce Lead Generation Tips and Strategies
Consumers have become increasingly blind to marketing and advertising company. The buyer’s journey gets longer and longer, and people are slower to trust companies. What’s a business to do? Build credibility. And it starts with customer testimonials. Imagine that someone is looking for a product you sell. He calls a friend and asks for a recommendation. The friend suggests your product. That person buys from you based on the referral. Customer testimonials work the same way. Instead of communication between friends, it’s communication from one customer to the masses. There are two types of customer testimonials. One is user-generated content….
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Where to Place Customer Testimonials On a Website
What is a good conversion rate for your online business? And how do your company’s conversion rates stack up against your competition’s? These are questions I field every day, both from business owners who are struggling and from companies that are killing it. I get it — everyone wants to crush the competition and boost their revenue — but how do you know if you’re making the grade? I’m passionate about metrics because I always want to win. You might feel the same way. To win, though, you have to understand the psychology behind your target customer’s decisions and find…
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What Is a Good Conversion Rate? The Answer Might Surprise You
When people visit your e-commerce store, you want them to fill up their carts and spend lots of cash. That’s natural. But what if they don’t? There’s no guarantee your e-commerce store will generate sales, and you’re far less likely to increase your revenue if you haven’t optimized your e-commerce conversion funnel. On YouTube, LinkedIn, and Facebook, I get tons of questions about how to build and optimize an e-commerce conversion funnel. It’s harder than it looks. But I can share a few secrets that have worked for me — secrets you can deploy today to boost both sales and…
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Secrets of the E-Commerce Conversion Funnel: Effective Ways To Boost Conversions and Drive Sales
Did you know that poor web design can hurt conversions and sales? An unattractive site deserves a website redesign. No matter what your company size or industry is, though, it’s crucial that you take a strategic approach to your website redesign. Know what isn’t working, what does currently work, and what goals you wish to achieve. Otherwise, how will you take advantage of your existing web traffic? Worse, what happens if your web design is causing people to avoid visiting your site at all? Let’s look at some of my favorite techniques for creating a website redesign strategy and implementing…
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Poor Sales? Maybe You Need a Website Redesign: Here’s How
If you’re not A/B testing your content, you’re leaving money on the table. The only way to truly evaluate your conversion funnel and marketing campaign is to get data directly from your customers. From e-commerce to SaaS, guesswork won’t cut it. You need enough hard data to understand how your audience responds to specific elements on your website. But what is A/B testing and how does it work? That’s what I’m covering today. There’s a lot of information here, so feel free to skip around if there’s a specific section that interests you: What Is A/B Testing and How Does…
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How to do A/B Testing and Improve Your Conversions Quickly
The average company used 16 SaaS apps in 2017. That’s a 33 percent increase from the year before. That doesn’t mean your SaaS business will flourish, though. If you want your piece of an industry that’s worth an estimated 116 billion globally, optimizing your SaaS conversion funnel most become a priority. Your conversion funnel describes the steps your prospective customers take to reach a buying decision. Narrowing the conversion funnel and pushing prospects through faster can result in higher profits. Do to so, you must learn how to nurture your leads and prospects. Let’s look at some of the most…
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Optimizing Your SaaS Conversion Funnel (Guide)
How excited would you be if you doubled the number of leads your marketing campaign was generating in less than a month? What if you found out that the improvement wasn’t an improvement at all, because as lead quantity went up, lead quality was going down? That’s exactly what happened with a campaign I ran once. I can assure you – it’s not fun! One survey of B2B marketers found that their #1 and #2 challenges were generating high quality leads and converting leads into customers: Your Landing Page Conversion Rate Is Only Half Of The Story Converting visitors to leads…
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How To Optimize Your Marketing Campaigns For Higher Quality Leads
When you create sales pages that convert, you take some of the burden off your team. You don’t have to constantly be hustling to find prospective customers. They come to you. But let’s face it: Traffic doesn’t mean much without conversions. You need people to buy what you sell. Today, we’re going to talk about how to create sales pages that convert. I’ll provide you with some strategic tips and show some examples. We’re going to cover lots of information, so feel free to skip around: What are sales pages? Sales pages versus landing pages Long-form versus short-form landing pages…
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How to Create Sales Pages that Convert [Tips and Examples]
A common oversight of many online businesses is NOT using their own websites. Simply put, they don’t spend time in their visitors’ shoes. Many site owners are busy with day-to-day, business-as-usual tasks, working on new features or promotional campaigns or whatever other millions of things there are sitting on their to-do lists. Very few spend time checking up on their own online properties to make sure everything is in working order. For a business owner, whose time is valuable, this job can be handed off to an intern, virtual assistant, or entry-level employee. It’s a good idea to make a…
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The Online Business Owner’s Periodical Website Sanity Checklist