Tag Archives: sales

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How To Optimize Your Marketing Campaigns For Higher Quality Leads

How excited would you be if you doubled the number of leads your marketing campaign was generating in less than a month? What if you found out that the improvement wasn’t an improvement at all, because as lead quantity went up, lead quality was going down? That’s exactly what happened with a campaign I ran once. I can assure you – it’s not fun! One survey of B2B marketers found that their #1 and #2 challenges were generating high quality leads and converting leads into customers: Your Landing Page Conversion Rate Is Only Half Of The Story Converting visitors to leads…

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How To Optimize Your Marketing Campaigns For Higher Quality Leads

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How to Create Sales Pages that Convert [Tips and Examples]

sales pages that convert funnel

When you create sales pages that convert, you take some of the burden off your team. You don’t have to constantly be hustling to find prospective customers. They come to you. But let’s face it: Traffic doesn’t mean much without conversions. You need people to buy what you sell. Today, we’re going to talk about how to create sales pages that convert. I’ll provide you with some strategic tips and show some examples. We’re going to cover lots of information, so feel free to skip around: What are sales pages? Sales pages versus landing pages Long-form versus short-form landing pages…

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How to Create Sales Pages that Convert [Tips and Examples]

The Online Business Owner’s Periodical Website Sanity Checklist

Website Checklist

A common oversight of many online businesses is NOT using their own websites. Simply put, they don’t spend time in their visitors’ shoes. Many site owners are busy with day-to-day, business-as-usual tasks, working on new features or promotional campaigns or whatever other millions of things there are sitting on their to-do lists. Very few spend time checking up on their own online properties to make sure everything is in working order. For a business owner, whose time is valuable, this job can be handed off to an intern, virtual assistant, or entry-level employee. It’s a good idea to make a…

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The Online Business Owner’s Periodical Website Sanity Checklist

The Daily Egg Year-End Roundup: Best Posts of 2017

best Crazy Egg posts of 2017

It’s time to highlight the top five posts of the year. It wasn’t easy to choose only five, and by limiting our choice to only five, we had to eliminate hundreds of wonderful posts. We feel, however, that these top five are the most hard-hitting, useful, or knowledge-packed posts that will retain value well beyond this year. And without further ado, the winners are: 1. Learn from the Best: an Interview with Digital Marketing Legend Larry Kim Our interview with Larry Kim, as well as the accompanying video webinar, “10 CRO Truth Bombs That Will Change the Way You Think”,…

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The Daily Egg Year-End Roundup: Best Posts of 2017

How to Generate More Sales From an Ambassador Strategy

brand ambassadors

It seems influencer marketing keeps exponentially growing in popularity. Looking at Google Trends, the data agrees: The question is when you’ve established a relationship, what do you do then? According to Tapinfluence, 67.6% of marketers consider finding relevant influencers their largest influencer marketing challenge. But what about after those campaigns have run their course? How do you turn influencer relationships into ongoing relationships geared towards growth? For many industries, ambassador programs are the answer. They empower influencers with effective content while providing a solid and ongoing ROI. Today, I’ll share four steps to executing effective ambassador marketing campaigns. You’ll learn…

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How to Generate More Sales From an Ambassador Strategy

Send Your Unbounce Lead Data to 60+ Apps Instantly with New Integrations Powered by Zapier

Introducing Integrations Powered by Zapier

These days the average marketer has been cited to use anywhere from 12 to a whopping 31 tools to build the campaigns of their dreams, but making sure all of these different apps or tools work together like a well-oiled machine is often where things get messy.

For example, you might generate leads via your landing pages, but — depending on your marketing stack and the connections you’ve set up — it’s not always easy to automatically pass, tag and strategically route form data you’ve collected into all the different tools you need to work in (i.e. you might be using Google Sheets for lead tracking, your CRM for sales follow-up, and your marketing automation platform for triggering especially relevant email campaigns).

Maintaining a simple workflow for your lead management is next to impossible if your tools don’t connect and talk to each other properly.

Luckily, all the tools you love can talk to each other

Today at Unbounce, we’re excited to introduce our new Integrations Powered by Zapier.

Now, you can instantly connect your landing page, overlay and sticky bar lead data to over 60+ apps without typing a line of code or ever leaving the Unbounce builder.

Integrations Powered by Zapier

What’s Zapier?

If you’re not already a super fan, Zapier’s the tool over one million people use to connect their favorite web apps together for less busywork and more impressive automation. It’s like the one integration to rule them all – or the tool that makes all the other tools hold hands and play nice.

We’ve seen thousands of Unbounce customers build landing pages, overlays and sticky bars, then set up custom integrations with Zapier to funnel lead data into their other favorite tools like Intercom, Go2Webinar, Autopilot and Salesforce, for example. Today that connection’s even easier.

New: Unbounce's Integrations Powered by Zapier

Goodbye busywork, hello automation

Acting as a handy lead gen concierge, the new Integrations Powered by Zapier help eliminate mundane setup tasks.

With pre-built Zap templates directly in Unbounce and the usual integration set-up tasks automated for you, Zapier helps you get centralized lead management for any campaign in just a few clicks.

Even better? Zapier is a trade secret for leveling up the sophistication of your marketing. Using Zaps to connect your lead generation data with other tools and automate more actions, you can set up elaborate campaigns without needing to build workarounds or “hacks,” or depend on dev resources to build your integrations for you.

The possibilities are endless, but here’s a taste of how a few of our customers are already using this feature to fuel impressive campaigns without relying on IT.

Zap inspiration #1: Enrich your lead data

It’s one thing to generate new leads, it’s another if they get routed to your sales team pronto with extra context (like a lead’s unique preferences) included.

Joe Savitch, SEM and Inbound marketer at digital agency Altos, recently launched a lead gen campaign with a real estate client and wanted leads’ properties of interest included in the info submitted via the form (without the lead having to select manually from a drop down). In knowing which properties leads were expressly interested in, the real estate client’s sales team could follow up with especially relevant outreach.

Not only was Joe able to identify each lead’s specific interest using a lightbox that passed a value from the button to the lead form, but with Unbounce’s new Integrations Powered by Zapier (the “Email Parser” Zap), Joe created a lead notification that routed leads to the appropriate sales team based on which custom field had been chosen:

And here’s an example of the lead notification his team receives:

A sample of the lead notification Joe has automatically sent to the sales team via the Zap. Properties of interest are noted here for the sales team.

Joe’s verdict?

The Integration Powered by Zapier was super easy to setup and execute… My client thinks I am a magician! I could see this being used a lot going forward.

Want to push your lead data to other tools seamlessly? Get more info on the new Integrations Powered by Zapier, and see more Zaps available to you here.

Zap inspiration #2: Get visibility into campaign ROI

Serving many small to medium sized clients, Stefano Apostolakos of digital agency Webistry notes that many of the brands they work with don’t have, or aren’t familiar with sales CRM tools, meaning the agency can have a hard time demonstrating the ROI of the lead gen campaigns they run.

But now, thanks to the PipeDrive Zap directly in Unbounce, all of Webistry’s campaign leads get pushed into PipeDrive (a sales CRM), tagged and positioned appropriately in a client’s sales funnel.

Stefano’s team then runs monthly reports to discover which campaigns, ad groups and keywords achieve the highest CPA (cost per acquisition) to show the client just how valuable the new campaigns have been. Here’s what Stefano had to say about it:

Our customers have been very excited to see the direct impact their campaigns have on the bottom line. Being able to prove the value we bring has helped us to build loyalty, and generate an extensive portfolio of happy, long-term customers.

Want to set up a Zap to better see your ROI? To use Integrations Powered by Zapier, you’ll need a Zapier account and Unbounce. Learn more here.

Go forth and Zap!

This is really just the tip of the iceberg. While Unbounce now contains 60+ Zap templates to choose from right in the builder to get you started, if you have a Premium Zapier subscription, you’ll have access to over 900+ app integrations via Zapier you can make use of in Unbounce.

Whether you want to use one Zap at a time, or go wild with a few at a time (i.e. lead data pushed into Google Sheets, Slack, LinkedIn and more…), today you can finally manage, tag, and re-route all the leads you collect with Unbounce (from right in Unbounce). The only limit is your imagination.

You’ll simplify your campaign workflows, and all of your tools will run smoothly together. Not to mention, you can run far more complex campaigns without the help of IT.

We’re psyched to be the first conversion platform to make Zapier integrations available directly in the builder, and we can’t wait to see what you Zap together.

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Send Your Unbounce Lead Data to 60+ Apps Instantly with New Integrations Powered by Zapier

Infographic: How Long Does It Take To Rank In Google?

how long to rank

Ah, the keyword game. One of the greatest achievements for a search engine optimizer is to get their web pages to appear on the first page of Google search results for their desired keywords. As Google ages, more and more of the optimal slots for these prized keywords are taken. And the more a web page ages, the more links from around the web will point to it and the harder it becomes to unseat. For instance, when someone wants to reference or link to a certain topic, it’s a typical habit for someone to do a quick Google search…

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Infographic: How Long Does It Take To Rank In Google?

5 Standard Pages on Your Website That Almost Always Suck – and What They Could Be Doing for You

5 pages

Word association: Content marketing. You’re thinking ‘blog post,’ ‘infographic,’ maybe ‘video,’ ‘white paper.’ That kind of thing. Right? Not FAQs, 404 pages, About Us… The thing is, those pages are content too. Visitors read them to learn, understand and make decisions. FAQs are one of the most underused content marketing opportunities out there. About Us pages? They’re an incredible opportunity to tell your brand’s story. Put like that, it seems obvious – yet they’re often a lifeless formality. It’s the same with 404s, out of stock pages and thank you pages: in each case, you have a visitor’s attention when…

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5 Standard Pages on Your Website That Almost Always Suck – and What They Could Be Doing for You

How to Use Smarter Content to Build Laser-Focused Lists of Qualified Prospects

Laser Focus Content Marketing

Many companies invest a lot of time and money in content marketing. But very few are ever really successful with it. That’s because a lot of companies approach to content marketing as some sort of hands-off sorcery. They write blog post after blog post and then sit around and wait for something to happen (hint: nothing will happen). Instead, you should think of content as a type of currency – a strategic asset that you can use within a framework to drive business results. This requires a plan and a strategy for how you will use content and then which…

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How to Use Smarter Content to Build Laser-Focused Lists of Qualified Prospects

The Five Sales Letters Every Marketer Should Know, Hands Down

sales letter

If you want your visitors to buy, instead of bouncing off your site like a basketball… Ask yourself: What’s missing from my funnel? What’s missing might be a deep understanding of how copywriting should be used to convert readers. And there are few better people to learn from than the “Admen”: the original rockstar creators of the classic twentieth century magazine and newspaper ads. We have weeks, websites, and embedded video to make a sale. They had only moments and one printed page. For this article, I’ve sifted through the reams of great copywriting and distilled things down to just…

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The Five Sales Letters Every Marketer Should Know, Hands Down