A unique characteristic of a product or brand identified by the marketer as the one on which to base a promotional campaign; often used in a product differentiation approach to promotion. A USP is a ‘Unique Selling Proposition,’ or a ‘Unique Selling Point.’ In other words, it’s the reason why someone should buy from you, and not from another vendor in the same space with a similar product. Why use Slack and not Facebook at work? Why buy pizza from Papa John’s and not Pizza Hut? How Does a USP Work? Some businesses are the only one in their field….
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What is a Unique Selling Proposition (USP) ?
It’s true. Spending a little extra time (and a little extra elbow grease) on your copy can boost search engine traffic – and ultimately your conversions. The problem is that most of us are too busy to go back and pay attention to content we’ve written in the past. You can reap considerable returns just by spending a little extra time on improving the key pages of your website. It’s worth it. A 30-minute improvement session on one page can increase the sales generated by that page every day thereafter. This infographic does a great job at highlighting the key…
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Infographic: 6 Copywriting Steps to Selling More
We all know blogging is an important part of online marketing. To succeed online today requires as many landing pages as possible, each ranking for different search terms related to the specific niche your site covers. The problem is a lot of businesses forget that people view marketing content different than other content. A successful blogging initiative has to provide valuable information and eye-catching visual content without coming off as pushy and salesy. Blogs are at the top of the sales funnel, so there’s no real need to push direct sales from them. They’re meant to serve as an introduction…
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How to Sell Without Selling In Every Blog Post
Selling your services as a freelancer or a small shop is tough enough as it is. Selling to a small-town business that might not even see the need for a website adds an extra level of difficulty in turning a profit.
I’ve provided web design services to small-town businesses for the past few years, having had many happy outcomes, but also a lot of negative experiences from which I’ve learned hard lessons.
How To Sell The Value Of The Web To Small-Town Clients
There’s a realization that every freelance designer must go through at some point: client work isn’t enough to ensure your long-term financial security. What if you get sick? What if you can’t find clients? What if you want to take a vacation?
One possible answer to this problem is earning passive income — i.e. selling products or services instead of selling your own time. A common way to do this is to sell digital goods such as eBooks, PSD templates, WordPress themes, icons, and so on.
How to Easily Sell Digital Goods Online