Comprehensive content, a tone of voice, storytelling, punchy texts, surplus value, social signals… While all these big words swallow up the digital marketing world today, one tiny detail sobs in the corner of your marketing strategy. Keywords. In 2018, search engines are smart and more concentrated on behavioral factors, so we sometimes belittle the role of keywords. SEO specialists know that anchors matter, but – afraid of keyword stuffing penalties – they struggle to broaden SEO far beyond this core instrument. They reshape market- and customer-defining descriptors for better rankings, so today we have tons of keyword types to include…
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How to Increase Your Ranking by Mixing “Hidden” Keywords in Your Content
Using heatmaps is like being Jason Bourne. You get to spy on your visitors and see exactly what they’re doing. And, like Jason Bourne, you’re not trying to be evil — you’re just trying to understand what they want. The same is true with SEO. You’re trying to understand what keywords people are searching for to find your business. You need to know what content you can create to drive links and keyword rankings. Essentially, the idea behind both is that the better you understand your audience, the better you’ll be at creating content that meets their needs. And when…
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9 Ways to Use Heatmaps to Improve Your SEO
Content marketing is all the rage right now. And for good reason. It’s the best way to bring in new organic traffic to your site. If you want a piece of the organic, SEO traffic pie, you need to be creating new content on a daily basis. Otherwise, you risk falling behind. There are currently millions of blog posts published daily. Meaning you are competing with potentially thousands of other businesses for the same traffic. But what if you don’t have to, want to, or need to blog? What if your business doesn’t make sense for blogging? It’s becoming a…
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How To Do Content Marketing Without Writing Blog Posts
Wouldn’t it be nice to publish something on your website that will bring in visitors for years to come? Just one blog post or video (or infographic)? It certainly would be. That’s why you need to always ask yourself: What content can I create that people will link to from their website? Is the answer to getting tons of organic traffic really that simple? Basically, yes. However, it’s easy to jump into a content project without asking this question and spending a week on it, only to find out it’s a dud in terms of SEO. A lot of us…
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Infographic: How to Create Content That Drives a Lot of Organic Traffic
What’s the state of play in content marketing? What content should you be creating, how should you be distributing it, where should you be promoting it? There’s a million opinions out there. But here, there’s a million stats instead. Well, OK, there’s actually 101, which I swear is a coincidence. But if you want solid data on emails, SEO, strategy and whole lot else besides – we got ‘em. Dive in! 1. The Market For Content Marketing Importance How important is content marketing to marketers? It’s probably the most important marketing tool for most businesses. 89% of B2B organizations are…
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The Numbers Behind Content Marketing: Essential Statistics for 2017
A few years ago, there was a joke that was going around on the internet. It goes something like this: “What is the best place to hide evidence of your wrongdoings? Page 2 of Google Search results!” While the joke itself may have been created in good humor, it does imply something extremely important. It’s crucial for businesses to compete for higher visibility in search results. Consumers are more dependent on the internet than any other medium, making search ranking crucial for businesses to attract potential customers. More often than not, people only look at the first page of search…
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4 Ways to SEO Proof Your Influencer Marketing Strategy
We know that Google’s Mobile-First Index is coming. As is the norm with Google, we’re just not sure when. The latest reports from SMX Advanced in Seattle back in June saw Gary Illyes quoting early 2018 as the rollout date, but we can expect a fairly soft roll out on this one. It’s also likely that Google will be providing webmasters with a lot of guidance as this is a huge move with the potential to cause havoc to a lot of great websites if they get it wrong. With that timeline in mind, there are things you can be…
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How to Optimize Your Website for Google’s Mobile-First Index
You can break down SEO into two major categories: On-Page SEO: Ensuring your title tags, meta tags, site architecture and content are optimized for near-perfect search engine comprehension and indexing. Link Building: Getting other websites to link back to your site. In today’s post, we’re going to focus on #2 because it can be the most rewarding in terms of traffic gains, but it’s also the most difficult because a lot of it is beyond your control. Link building is truly an art and link prospecting is the smartest way to ensure your highest level of success. Let’s get into…
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A Simple Guide to Link Prospecting
Ah, the keyword game. One of the greatest achievements for a search engine optimizer is to get their web pages to appear on the first page of Google search results for their desired keywords. As Google ages, more and more of the optimal slots for these prized keywords are taken. And the more a web page ages, the more links from around the web will point to it and the harder it becomes to unseat. For instance, when someone wants to reference or link to a certain topic, it’s a typical habit for someone to do a quick Google search…
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Infographic: How Long Does It Take To Rank In Google?
Web Spam: Intentional attempts to manipulate search engine rankings for specific keywords or keyword phrase queries. But isn’t that what SEO is? Trying to get your website content to rank better in search engine results? Well… There’s a fine line between doing everything you can to give your website content the best shot at ranking well in the search engines, vs. trying every sneaky trick possible. The Old Days of Web Spam – Keywords, Keywords, Keywords Everywhere! The first search engines (Lycos, HotBot, AltaVista to name a few) used a fairly basic approach to ranking webpages. For the most part,…
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What is Web Spam?