Tag Archives: service

The Evolution Of User Experience Design

(This is a sponsored post.) We’re fortunate enough to be working at an incredibly exciting time in our industry. Yes, the challenges are considerable, but the opportunities are – equally – transformational. It’s never been a more exciting time to work as a User Experience (UX) designer.
Great designers deliver wonderful, considered and memorable experiences. Doing that isn’t easy and – through this series of articles – I’ll provide a wealth of pointers to ensure you’re on the right track.

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The Evolution Of User Experience Design

Designing Ethics: Shifting Ethical Understanding In Design

The influence of design is expanding beyond the realms of typography and objects and into healthcare, public policy, education, financial services, and more. Designers working in these emerging design fields are responsible for projects that have significant and fundamental impact on the quality of people’s lives with clear ethical implications.
In healthcare, for example, designers are responsible for creating everything from the industrial designer’s medical device that keeps a heart beating to the service designer’s physical layout of an operating room.

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Designing Ethics: Shifting Ethical Understanding In Design

Monthly Web Development Update 10/2017: CSS Grid, CAA Pitfalls, And Image Optimization

Editor’s Note: Welcome to this month’s web development update. Anselm has summarized the most important happenings in the web community that have taken place over the past few weeks in one handy list for you. Enjoy!
As web developers, we’re working in a very diverse environment: We have countless options to specialize in, but it’s impossible to keep up with everything. This week I read an article from a developer who realized that even though he has been building stuff for the web for over seven years, sometimes he just doesn’t understand what’s going on: “I’m slamming my keyboard in frustration as another mysterious error appears in my build script,” he writes.

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Monthly Web Development Update 10/2017: CSS Grid, CAA Pitfalls, And Image Optimization

How To Turn Your iPhone Into A Video Marketing Machine

These days, being able to produce video is becoming more of a necessity than a “nice-to-have” for online marketers. Check out these stats: Creating a video of a product increases the likelihood of a purchase by 144% Having a video on your homepage can increase conversion rates by 64-85%. 100 million hours of video was watched on Facebook just over a year ago. Guess what that number is now? As the figures show, video is the future, and video marketing is the key to the right promotion of your product or service. Lucky for us, the iPhone shoots beautiful video…

The post How To Turn Your iPhone Into A Video Marketing Machine appeared first on The Daily Egg.

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How To Turn Your iPhone Into A Video Marketing Machine

Structured Approach To Testing Increased This Insurance Provider’s Conversions By 30%

CORGI HomePlan provides boiler and home cover insurance in Great Britain. It offers various insurance policies and an annual boiler service. Its main value proposition is that it promises “peace of mind” to customers. It guarantees that if anything goes wrong, it’ll be fixed quickly and won’t cost anything extra over the monthly payments.

Problem

CORGI’s core selling points were not being communicated clearly throughout the website. Insurance is a hyper-competitive industry and most customers compare other providers before taking a decision. After analyzing its data, CORGI saw that there was an opportunity to improve conversions and reduce drop-offs at major points throughout the user journey. To help solve that problem, CORGI hired Worship Digital, a conversion optimization agency.

Observations

Lee Preston, a conversion optimization consultant at Worship Digital, analyzed CORGI’s existing Google Analytics data, conducted user testing and heuristic analysis, and used VWO to run surveys and scrollmaps. After conducting qualitative and quantitative analysis, Lee found that:

  • Users were skeptical of CORGI’s competition, believing they were not transparent enough. Part of CORGI’s value proposition is that it doesn’t have any hidden fees so conveying this to users could help convince them to buy.
  • On analyzing the scrollmap results, it was found that only around a third of mobile users scrolled down enough to see the value proposition at the bottom of the product pages.
  • They ran surveys for users and asked, “Did you look elsewhere before visiting this site? (If so, where?)” More than 70% of respondents had looked elsewhere.
  • They ran another survey and asked users what they care about most; 18% of users said “fast service” while another 12% said “reliability”.

This is how CORGI’s home page originally looked:

corgi_original

Hypothesis

After compiling all these observations, Lee and his team distilled it down to one hypothesis:

CORGI’s core features were not being communicated properly. Displaying these more clearly on the home page, throughout the comparison journey, and the checkout could encourage more users to sign up rather than opting for a competitor.

Lee adds, “Throughout our user research with CORGI, we found that visitors weren’t fully exposed to the key selling points of the service. This information was available on different pages on the site, but was not present on the pages comprising the main conversion journey.”

Test

Worship Digital first decided to put this hypothesis to test on the home page.

“We hypothesized that adding a USP bar below the header would mean 100% of visitors would be exposed to these anxiety-reducing features, therefore, improving motivation and increasing the user conversion rate,” Lee said.

This is how the variation looked.

corgi_variation

Results

The variation performed better than the control across all devices and majority of user types. The variation increased the conversions by 30.9%.

“We were very happy that this A/B test validated our research-driven hypothesis. We loved how we didn’t have to buy some other tool for running heatmaps and scrollmaps for our visitor behavior experiment,” Lee added.

Next Steps

Conversion optimization is a continuous process at CORGI. Lee has been constantly running new experiments and gathering deep understanding about the insurance provider’s visitors. For the next phase of testing, he plans to:

  • Improve the usability of the product comparing feature.
  • Identify and fix leaks during the checkout process.
  • Make complex product pages easier to digest.

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The post Structured Approach To Testing Increased This Insurance Provider’s Conversions By 30% appeared first on VWO Blog.

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Structured Approach To Testing Increased This Insurance Provider’s Conversions By 30%

How to Micro Test New Product/Service Ideas Using AdWords

Launching a new business idea or deciding to develop a new product for your company is not without risk. Many of the best business ideas have come from inspiration, intuition or in-depth insight into an industry. While some of these ideas have risen to dominate the modern world, such as search engines, barcodes and credit card readers, many fine ideas still result in bankruptcy for their company, due to insufficient demand or failure to properly research customer desire. If you build it will they come? Often smart business entrepreneurs can still make big mistakes. With new product, service or business…

The post How to Micro Test New Product/Service Ideas Using AdWords appeared first on The Daily Egg.

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How to Micro Test New Product/Service Ideas Using AdWords

Using Slack To Monitor Your App

For the past few months, I’ve been building a software-as-a-service (SaaS) application, and throughout the development process I’ve realized what a powerful tool Slack (or team chat in general) can be to monitor user and application behavior. After a bit of integration, it’s provided a real-time view into our application that previously didn’t exist, and it’s been so invaluable that I couldn’t help but write up this show-and-tell.
It all started with a visit to a small startup in Denver, Colorado.

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Using Slack To Monitor Your App

Web Development Reading List #175: GraphQL, IndexedDB2, And An Open Ethical Internet

With GraphQL, FQL, and IndexedDB2, we have new tools at our fingertips that allow us to build products that are not only more flexible but also faster. With this week’s Web Development Reading List, we’ll dive a bit deeper into these promising technologies and combine this with thoughts about the openness of the internet, ethical choices, and building inclusive products. So without further ado, let’s get started!
Further Reading on SmashingMag: The WAI Forward How To Design Better Buttons 4 Effective Strategies To Estimate Time For Your Design Projects News Chrome 57 just hit stable, now the Chrome developer team announced Chrome 58 beta.

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Web Development Reading List #175: GraphQL, IndexedDB2, And An Open Ethical Internet

How To Spark A UX Revolution

Editor’s Note: Making big changes doesn’t necessarily require big efforts — it’s just a matter of moving in the right direction. We can’t wait for Paul’s new book on User Experience Revolution (free worldwide shipping starting from April 18!), and in this article, Paul shares just some of the little tricks and techniques to bring around a big UX revolution into your company — with a series of small, effective steps.

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How To Spark A UX Revolution

Web Development Reading List #168: Preload With Webpack, A Guide To Security Headers, And Service Worker Fallacies

With great power comes great responsibility. This week I found some resources that got me thinking: Service Workers that download 16MB of data on the user’s first visit? A Bluetooth API in the browser? Private browser windows that aren’t so private at all?
We have a lot of methods and strategies to fix these kinds of things. We can give the browser smarter hints, put security headers and HTTPS in place, serve web fonts locally, and build safer network protocols.

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Web Development Reading List #168: Preload With Webpack, A Guide To Security Headers, And Service Worker Fallacies