Tag Archives: should

7 Ways to Ensure Your Next Webinar is a Success

perfect webinar

Webinars are one of the most popular tools used by marketers for lead generation. Not only are they great for generating demand but they’re also a less pushy way of nurturing cold leads. The reason is that you are offering to provide information that your audience will value in your webinars. You can also demonstrate your expertise and showcase your knowledge of the industry and domain using webinars. However, webinars can be truly beneficial for your company if they are planned and implemented well. Here, we’ll take a look at some of the things you need to do to ensure…

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7 Ways to Ensure Your Next Webinar is a Success

Why You Should Care About Website Architecture When it Comes to Your SEO

website seo and architecture

Moz’s Whiteboard Friday on IA and SEO I’ve always had a thing for site architecture and designing sites that are both user AND search engine friendly. However, it can be a bit challenging. Especially for those who have been doing SEO for a while. We all want to over-optimize every web page as much as possible. Well, stop doing that! In this video, Rand does a great job of explaining what you need to keep in mind when you’re designing a website that has both a good user experience and SEO. A Few Key Takeaways From The Video: Good information…

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Why You Should Care About Website Architecture When it Comes to Your SEO

Designing The Perfect Date And Time Picker

What could be so difficult about designing a decent date picker? Basically, we just need an input field and an icon that represents a calendar clearly enough, and once the user clicks on that icon, we pop up a little overlay with the days lined up in rows. Right?
Well, not every date picker fits every interface, just like not every interface actually needs a date picker. But when a date picker is required, quite often it’s just a bit too tedious and annoying to specify that one date, and too often it produces irrelevant results or even a zero-results page, although just a few minor refinements would make it much easier to use.

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Designing The Perfect Date And Time Picker

10 Reasons Why Every Business Should Turn Employees into Social Media Brand Advocates

Did you know that over 50 million businesses have pages on Facebook? Marketer-bloggers everywhere have repeatedly referred to this increase as “noise” on social media, and they have discussed how critical it is to “cut through the noise” and reach your target audience. The great news for businesses is that the solution to this very real problem is staring them right in the face, or, more accurately, sitting right in the very same building. Are you aware of what your employees could achieve for your business as brand advocates? 10 Reasons You Should Get Started Now Ted Rubin once said…

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10 Reasons Why Every Business Should Turn Employees into Social Media Brand Advocates

10 Requirements For Making Home Page Carousels Work For End Users (If Needed)

Are home page carousels actually helpful to users? Or are they simply popular because they are an easy tool for solving internal discussions in large organizations about who gets to put their banner on the home page?
The short answer is that home page carousels can work, but in practice the vast majority of implementations perform poorly with end users.
Further Reading on SmashingMag: An Exploration Of Carousel Usage On Mobile E-Commerce Websites Dropbox’s Carousel Design Deconstructed A Definitive Guide To The Android Carousel Design Pattern How To Poison The Mobile User At the Baymard Institute, we’ve conducted large-scale usability tests for the past seven years of both desktop and mobile e-commerce websites.

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10 Requirements For Making Home Page Carousels Work For End Users (If Needed)

Should You Start Writing 3,000 Word Blog Articles?

Have you noticed a blogging trend recently? A lot of the blogs that I follow have been producing really long posts — several thousand words, in fact. It might lead you to ask the question, do I need to start writing really long blog posts, too? The real question is this: How do you harness the power of content marketing? Content marketing is the obvious winner in the online marketing world. I recently rounded up some mind-blowing content marketing stats on my blog. Check out these numbers: Year-over-year growth in unique site traffic is 7.8x higher for content marketing leaders…

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Should You Start Writing 3,000 Word Blog Articles?

13 Conversion Boosting WordPress Plugins You Should Be Using in 2016

If you’re starting a conversion rate optimization (CRO) project, there’s a good chance you’ll be doing it on a WordPress powered website. As a WPEngine infographic shows, WordPress is the world’s most popular content management system, with 59.3% of the market and is used by some of the world’s biggest sites and brands. That’s why it’s time for a 2016 update to last year’s list of conversion boosting WordPress plugins. Those plugins still rock, but there are some new entrants worth taking a look at. Headlines and Titles According to Copyblogger, 80% of people never read past the headline. That’s…

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13 Conversion Boosting WordPress Plugins You Should Be Using in 2016

Expert Copywriters Take On the Age-Old Question: Clear or Clever? [VIDEO]

arm wrestling
Image by Ryan McGuire via Gratisography.

Since the beginning of humankind, philosophers and laypeople alike have pondered the meaning of life. But what I really want to know is: Should copy be clear, clever or concise?

It’s the age-old copywriting question. Sure clever may get you a laugh, a giggle, a chortle, a chuckle… even a guffaw — but if it’s not clear, then does it even matter?

Now I’m not trying to ruffle any feathers. I’m no copywriting expert, so my lowly opinion on the matter is next to irrelevant. But a few months ago Unbounce hosted an event (coughCall to Action Conferencecough) featuring a ton of talented copywriters, so we asked them for their opinion. And we filmed it.

Check it out.

So what do you think? Do you agree with the experts? Let us know in the comments below — we’d love to hear from you!

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Expert Copywriters Take On the Age-Old Question: Clear or Clever? [VIDEO]

The Collective Legal Guide For Designers (Contract Samples)

Rule number one for designers of all kinds: use a contract. Sometimes, this is easier said than done. Should I use a service agreement? A retainer? A licensing contract? With the help of Docracy, we collected the experience of many designers to provide a wide range of starting points for less experienced creative professionals, and to start a permanent free legal resource for the community.
Below you’ll find a collection of legal documents curated by our fantastic community.

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The Collective Legal Guide For Designers (Contract Samples)

CSS Sprites: Useful Technique, or Potential Nuisance?

Ah, the ubiquitous CSS sprites — one of the few web design techniques that was able to bypass “trend” status almost instantly, planting itself firmly into the category of best practice CSS. Although it didn’t really take off until well after A List Apart explained and endorsed it, it was discussed as a CSS solution as early as July, 2003 by Petr Stanícek.
Most web developers today have a fairly strong grasp of this technique, and there have been countless tutorials and articles written on it.

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CSS Sprites: Useful Technique, or Potential Nuisance?