Tag Archives: smart

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How to Use Email Automation to Boost eCommerce Conversions

email automation

It’s not every day that marketers use the words “email” and “CRO” in the same sentence. After all, most email marketing strategies for eCommerce are mainly focused on sending newsletters, promotional emails, transactional emails, and maybe even cart abandonment messages. If you’re really savvy, you might even be sending post-purchase emails to leverage the traffic you already converted in the hopes that those shoppers will come back to buy more. But here’s the thing: When you focus your email marketing efforts solely on the end of your sales funnel, you’re actually neglecting the majority of your site traffic. That’s traffic…

The post How to Use Email Automation to Boost eCommerce Conversions appeared first on The Daily Egg.

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How to Use Email Automation to Boost eCommerce Conversions

6 Smart Ways to Get Quality Backlinks for SEO

smart cat

Link building is one of the oldest and most effective SEO tactics. It’s also one of the most productive ways to grow organic search traffic. Oddly, though, link building can actually harm your traffic, too. Historically, links were how Google figured out which websites were good: a link was a recommendation, so websites with more links ranked higher. Google let the web decide how good each page was. Since then, Google updates have largely been about getting ahead of efforts to game this process by acquiring unearned links. We’re now at a point where only very white hat link building…

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6 Smart Ways to Get Quality Backlinks for SEO

Mastering eCommerce Conversions with VWO and Demandware

Shopping Cart and Conversion Optimization platforms together have been making lives simpler for eCommerce business owners. With its latest release, VWO adds Demandware to its kitty of third-party app integrations to allow easy configuration of VWO SmartCode on Demandware stores. In addition, eCommerce stores using Demandware can also track their store revenue and configure custom URLs to run tests.

Using the plug-in, Demandware users can now directly add their preferred type of VWO SmartCode (Asynchronous or Synchronous) to all pages on their shopping website and get cracking with their A/B testing campaign. The plug-in also allows eCommerce websites to track revenue conversions in their preferred format, using different combinations of tax and shipping charges along with the actual value of each order.

A key outcome of this integration is that businesses running Demandware can enable custom URL tracking. This tracking allows running test campaigns on SEO-friendly URLs that don’t have a common pattern. In a typical eCommerce store, URLs are often morphed to match frequent search queries. However, the changing nature of these URLs makes it difficult for marketing platforms to recognize their page types. VWO’s custom URL tracking allows users to easily classify URLs into different categories such as Product Page, Category Page, or Checkout Page, and then run test campaigns on a specific group of pages together.

How Does it Work?

Installing the VWO code on your Demandware store is a one-minute process. Simply download the VWO plug-in and import it into your Demandware studio. Now, follow these simple steps to configure the VWO cartridge for your store with your preferred settings.

In simple words, there is no need to individually add the VWO code to all pages on your Demandware store. The VWO plug-in does all that for you in no time! Also, don’t forget to configure your revenue tracking with VWO and enable custom URLS for running targeted campaigns.

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The post Mastering eCommerce Conversions with VWO and Demandware appeared first on VWO Blog.

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Mastering eCommerce Conversions with VWO and Demandware

How to Survive The Social Media Jungle with Smart Content Curation

If you’re spending hours every week on content curation, then you’re missing the point. The art of curation originally moved into the spotlight because it saved social media marketers valuable time and effort while allowing them to achieve great results. When optimized, your content curation plan should help you keep your audience engaged with minimal investment. It should also make them see you as a go-to resource in your industry. It’s time to dial down the effort levels and see spikes on your result-o-meters. But we’re going to do that in an organized manner. Your initial time investment in creating…

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How to Survive The Social Media Jungle with Smart Content Curation

Getting Started With Wearables: How To Plan, Build and Design


If a user of your product is buying a smartwatch tomorrow and your app is not compatible with it or your notifications can’t be triggered from there, you might frustrate them. If you have a website or an app today, it’s time to start planning support for wearable devices. In this article, we’ll review the platforms available today, what we can do on each of them, how to plan the architecture, and how to develop apps or companion services for these new devices.

Developing For Wearables

Do you remember the shoe phone from Get Smart? If you don’t know what I’m talking about, you are probably too young (or I’m too old). (You can Google it now. Just go; I’ll wait here in this tab.) The shoe phone we saw on TV was followed by many other wearable devices on TV, such as the ones on Knight Rider, The Flintstones, James Bond and Dick Tracy. Many years later, we can say that wearable devices are here and ready to use. We, as designers and developers, need to be ready to develop successful experiences for them.

The post Getting Started With Wearables: How To Plan, Build and Design appeared first on Smashing Magazine.

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Getting Started With Wearables: How To Plan, Build and Design

How To Create An Advanced Photoshop Animation

While animation in Photoshop is not a new concept, it definitely has come a long way in the last few years: The Timeline panel has been overhauled, video layers have been introduced, as has the ability to create keyframe animation. These additions have really upped Photoshop’s game.
Even though Photoshop is still a long way off from being able to create the high-end and cinematic animations of such programs as After Effects, it still has enough power to create complex animation — which is especially useful if you don’t want to spend time learning a new application.

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How To Create An Advanced Photoshop Animation

Top Non-Destructive Photoshop Techniques

The creative process is not a linear one. As artists and designers, we often set off in one direction only to decide that the proper solution lies somewhere else completely. Unfortunately, many of the creative software packages we use (Photoshop in particular) can be pretty unforgiving when in comes to making changes late in the game.
Sure, we’ve got “Undo” for a quick change of heart, but often we don’t realize we need to make an adjustment until several steps (or days) later.

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Top Non-Destructive Photoshop Techniques