If you believe that launching an advertising campaign is enough to beat your competitors, we have bad news for you then: those days are far behind us. And truth to be told: most customers opt for skipping an ad as they are fed up with the overly polished professional pictures that seem too good to be true. As Forbes has revealed, customers crave authenticity. Thus, marketers are seeking out ways to deliver the genuine messages that align with their brand principles. For this reason, the collaboration with influencers has been booming over the past few years. The numbers speak for…
The post 7 Reasons to Lay a Bet on Instagram Micro-Influencers in 2018 appeared first on The Daily Egg.
7 Reasons to Lay a Bet on Instagram Micro-Influencers in 2018
If your company relies only on analytics software to interpret and give insights on raw numbers, you are probably missing out. Numbers can give answers to many questions, like where are your users coming from, which page they visit, how long do they stay on your website and many more. However, if you want to know also HOW they visit your website, then you should start using heat maps. This article is about a case study of how the city of Portsmouth (UK) is using Crazy Egg to improve user experience and to help reorganize key pages and services. In…
The post How Crazy Egg is Helping Portsmouth City Council to Improve its User Experience appeared first on The Daily Egg.
Read the article:
How Crazy Egg is Helping Portsmouth City Council to Improve its User Experience
Your music is being streamed on all your devices with Apple Music and your favorite shows find a home at Netflix. Your physical store can accept payments via your Shopify subscription and now you can even get your basics like underwear or healthy food delivered to you through services like Stance and Graze respectively. Subscription services are not just the future of e-commerce anymore. They are very much the present. Subscription services are great for consumers as they get to experience much more content than they do with one-off purchases (think entire music libraries instead of a single album). They…
The post Designing for Subscription: 6 UX Musts for Increasing Sign Ups appeared first on The Daily Egg.
Designing for Subscription: 6 UX Musts for Increasing Sign Ups
As a marketer, you cannot neglect the power of content. Sharing valuable information with your audience help you build trust with your audience and develop a strong and influential brand. We know that 61% of US online consumers are making purchases based on recommendations they read on blogs. Therefore, why wouldn’t you do the same thing? Why not set up a blog for your own company or the company you represent? I am not going into the technical details of setting up a company blog or how to make it web-ready for today’s environment, nor will I discuss the content…
The post The Five Most Important Visual Elements Required for a Successful Company Blog appeared first on The Daily Egg.
The Five Most Important Visual Elements Required for a Successful Company Blog
If you feel like you’ve been seeing a whole lot more video content online over the past couple of years, it’s not your imagination. Video content has proliferated in recent months and the expectation is that it will continue to grow at a rapid pace in the coming years. Just consider the following statistics and data points (as curated by WordStream): Nearly 1 in 2 people watch more than an hour of Facebook or YouTube video per week. More video content is uploaded to the internet every month than all major U.S. TV networks have created in the last three…
The post Lessons From 5 of the Most Viewed Product Awareness Videos on YouTube appeared first on The Daily Egg.
Lessons From 5 of the Most Viewed Product Awareness Videos on YouTube
Twitter Video Ads are still one of the brightest features for marketers who use Twitter to get the word out about products and services. Since their introduction in 2012 in the form of Twitter Cards, Video Ads have been quite important to businesses that prefer outreach using audio and visual cues to attract customers. Industry consensus aligns with common sense: video ads will continue to flourish in the coming years, as video is the prime medium for brands and the most powerful visual tool in their marketing arsenal. Source Below is the definitive guide to generating leads with Twitter Video…
The post How to Generate Leads with Twitter Video Ads appeared first on The Daily Egg.
View the original here:
How to Generate Leads with Twitter Video Ads
It always comes back to copywriting. You can blindly post to social media, or you can take a step back and carefully wordsmith the language of your updates. The right concoction of words can multiply the effect of your social media efforts. Today’s infographic will help you get started in the right direction. Just be sure to track what you’re doing and measure the results. And even though most social media networks track your performance for you (using their native analytics systems), I find it’s always a good exercise to record your performance in a Google spreadsheet. It makes you…
The post Infographic: The Surprising Words That Get Content Shared on Social Media appeared first on The Daily Egg.
Infographic: The Surprising Words That Get Content Shared on Social Media
Like with any type of marketing, SaaS marketing is all about understanding your customers. If you don’t know your audience like you know yourself, you might as well pack your bags and choose another career. That’s how crucial it is. But sometimes, you can know your audience super well, and you just get…stuck. It’s happened to even the best of businesses. Your product development, marketing, and launch could all be on point, and everything could still go belly up. Maybe you’re only getting a few sales, so you get demotivated. Is your product really good after all? Could you be…
The post Understanding The Product Adoption Curve Could Totally Transform Your SaaS Marketing appeared first on The Daily Egg.
Follow this link:
Understanding The Product Adoption Curve Could Totally Transform Your SaaS Marketing
One page, one purpose. If you’ve spent any time in the CRO world, or read even a single article on landing page optimization, you’ll have heard this catchy little slogan. And yet, unlike the majority of marketing advice containing little substance, this is a phrase which can drastically change the effectiveness of your site’s pages. How? By focusing your page’s intent. Having only one purpose removes extraneous CTAs, helps target your messaging, and makes it easier to track actual success. I mean, if your page has 10 CTAs (and we assume each has an equal chance of being taken) then…
The post Your Blog Design is Bollocks (And How You’re Gonna Fix it) appeared first on The Daily Egg.
Your Blog Design is Bollocks (And How You’re Gonna Fix it)
You might have noticed that influential Instagrammers are doing a lot of promotions for brands relevant to their niche. Being such a visual platform, Instagram may be the best platform for you to run your influencer marketing campaign. Maybe you’re tempted to try it out, but you’re not too keen on investing in a platform that you’re not sure would deliver results. So let’s take a look at some of the reasons why it’s worth it to spend your marketing dollars on Instagram influencer marketing. You’ll Reach a Massive Audience While Facebook still dominates social media usage, Instagram is the…
The post Why Spending $1,000 on Instagram Influencer Marketing is Worth It appeared first on The Daily Egg.
Continue reading –
Why Spending $1,000 on Instagram Influencer Marketing is Worth It