Tag Archives: social media

Are Security Concerns Holding You Back From Marketing Innovation?

Incredibly, 32% of companies were victims of cybercrime in 2016. And 87% of CIOs believe their security controls are failing to keep their business protected. When you’ve marketed your business effectively, you can enjoy numerous benefits such as increased brand awareness, high SERP visibility and abundant traffic. Unfortunately, the more you grow your online presence, the more you are a target for cyber-criminals, hackers and other disreputable individuals. 2017 was a year when a number of high profile cyber-security disasters hit the news. In this current climate of fear, it’s understandable you might feel inclined to hold back on your…

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Are Security Concerns Holding You Back From Marketing Innovation?

Maximize Your Instagram Sales With Help From These Third-Party Platforms

instagram money

The recent explosion in Instagram hype is capturing the attention of marketers everywhere – especially those of us who are keeping tabs on trends in visual storytelling and social media-based audience building. As of this past fall, when the most recent official Instagram community stats were released, the social channel had over 800 million monthly active users, which makes it over twice as popular as Twitter. And the audience engagement here is also particularly strong – especially in certain niches, as data from Rival IQ demonstrates. Source Recently, the Facebook-owned platform announced the ability for multiple accounts to broadcast live…

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Maximize Your Instagram Sales With Help From These Third-Party Platforms

The Crazy Egg Guide on How to Avoid the Reddit Hug of Death

Success. We all dream about it. And this guide is here to ensure your dreams don’t become a nightmare. The nightmare in question? It was originally popularized as the Slashdot effect, now most notoriously known as the Reddit Hug of Death. From the Wikipedia page: “The Slashdot effect … occurs when a popular website links to a smaller website, causing a massive increase in traffic. This overloads the smaller site, causing it to slow down or even temporarily become unavailable.” A massive increase in traffic. That’s the dream. That’s what we are all working to achieve! But imagine the very…

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The Crazy Egg Guide on How to Avoid the Reddit Hug of Death

How Twitter Can Bring You Top Talent

Using Twitter For Talent

Usually, when we talk about how social-media savvy companies use Twitter, we talk about doing smart and non-intrusive marketing; we talk about really getting into conversations with customers, and we talk about providing customer support using this particular social media channel. However, it has been some time since companies have started utilizing Twitter for something else – human resources. More precisely, there are companies out there which use Twitter to find and recruit top talent in their industry. Why Twitter? There is a list of reasons as to why Twitter is a fantastic recruitment tool, sometimes even giving LinkedIn a…

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3 Need-To-Know Social Media Lessons That Will Lift Your Conversions

social media lessons

Ad copy, product descriptions, email subject lines — and social media. These are a few places in marketing where it’s absolutely vital to nail your short-form copywriting technique. 140 characters goes by in the blink of an eye, yet the best Twitter users consistently post quality content that keeps readers engaged. What’s their secret? Social media is a relative newcomer next to email and print advertising, but rest assured that the rules of the game haven’t changed. They’ve simply gotten a bit harder. True, some social platforms enforce a hard character limit, and they all have a soft limit in…

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3 Need-To-Know Social Media Lessons That Will Lift Your Conversions

Social Media Image Sizes – A Quick Reference Guide for 2017

social media image sizes

If you want an effective social media presence, you’re going to want images that fit with News Feeds, timelines and streams. Trouble is, the different channels all use different sizes and shapes for their images, and to keep you on your toes, they occasionally change them too. We have you covered, though. From staid, professional LinkedIn to noisy Twitter to the image extravaganza of Pinterest, here are the updated social media image sizes for the major channels. Facebook Facebook Photo Sizes Facebook Cover photo size: 851px x 315px desktop / 640 pixels wide by 360 pixels mobile Facebook Profile photo…

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Social Media Image Sizes – A Quick Reference Guide for 2017

Infographic: What Are The Best Times & Days to Post to Social Media?

people facebook more at the end of the week

Trying to find the optimal times and days for your social media posts can be a difficult challenge. It requires months of testing. You have to make an effort to post at different times each day for each social media account, while tediously recording your results. There are tools out there that make this process easier, but it still requires a conscious effort to scatter your posting times around the clock. However, you may find a sweet spot that doubles your engagement and traffic. Sometimes it’s a good idea to use heuristics. Instead of starting your social media “science project”…

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Infographic: What Are The Best Times & Days to Post to Social Media?

10 Reasons Why Every Business Should Turn Employees into Social Media Brand Advocates

Did you know that over 50 million businesses have pages on Facebook? Marketer-bloggers everywhere have repeatedly referred to this increase as “noise” on social media, and they have discussed how critical it is to “cut through the noise” and reach your target audience. The great news for businesses is that the solution to this very real problem is staring them right in the face, or, more accurately, sitting right in the very same building. Are you aware of what your employees could achieve for your business as brand advocates? 10 Reasons You Should Get Started Now Ted Rubin once said…

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10 Reasons Why Every Business Should Turn Employees into Social Media Brand Advocates

Reclaim Your Social Media ROI in the Age of Algorithm Supremacy with These 6 Tools

Facebook was first. Then came Instagram and Twitter. Now even Snapchat may jump on the algorithmic news feed bandwagon. The feeds on these platforms are no longer showing us every post by everyone we follow. Instead, they’re showing us only the posts we’re most likely to engage with, or at least those that the algorithms have determined we’ll find most appealing. The logic here is that there are simply too many posts constantly going up for people to review them all. The product people at the top social networks believe users are expected to interact with too much content on…

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Reclaim Your Social Media ROI in the Age of Algorithm Supremacy with These 6 Tools

Here’s How Frequently the Social Media Pros Are Posting On Each Platform

I’ve experimented a lot with posting frequency on social media. Mastering this one skill has been pivotal in growing my social and blog followings into the hundreds of thousands. Unfortunately, this is not an easy skill to master for one reason. Why? Optimal posting frequency is not uniform for all audiences or businesses. Once again, that annoying answer, “It just depends” rears its familiar head. The number of times that you should post on each platform varies. Your audience demographics, social media following, and business goals should all factor into your social media schedule. Because of the complexity, many entrepreneurs…

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Here’s How Frequently the Social Media Pros Are Posting On Each Platform