Tag Archives: software

7 Ways To Accelerate Product Adoption (Without Spamming Your User Base)

speed up product adoption

We tend to make a big deal about leads in the marketing space, and not without good reason. Everything starts with leads. However, for software companies, the real goal is product adoption. We need people actively and consistently using our product. Regardless of our business model, success occurs when users experience that “aha” moment that takes our product from an experiment to a core part of their day-to-day work. So how do we move people from lead to product adopter? How to we give them that “aha” moment? Two words: Strategic Repetition Repetition is a POWERFUL psychological force. Studies have…

The post 7 Ways To Accelerate Product Adoption (Without Spamming Your User Base) appeared first on The Daily Egg.

Link:  

7 Ways To Accelerate Product Adoption (Without Spamming Your User Base)

An Overview Of E-Commerce Platforms

Did you know that bandwidth overage charges are (still) a problem and most users prefer not to rely on a developer? Well, I talked to 917 (real-life) users and created a guide to help others find the e-commerce software that suits them best.

The Ultimate Guide To E-Commerce Platforms

I completed this guide by searching for websites built with e-commerce software (you can verify by looking at the source code — certain code strings are unique to the software). Once I found a website, I (or one of my virtual assistants) would email the owner and ask if they’d recommend a particular software. Typically, they’d reply and I’d record their response in a spreadsheet (and personally thank them).

The post An Overview Of E-Commerce Platforms appeared first on Smashing Magazine.

Continue reading – 

An Overview Of E-Commerce Platforms

First CRO Certification Course in Italy – An Initiative Supported by VWO

alt : http://feedproxy.google.com/~r/ILoveSplitTesting/~5/7jRxHo7WIRI/madri_ok.mp4http://feedproxy.google.com/~r/ILoveSplitTesting/~5/7jRxHo7WIRI/madri_ok.mp4

How can you learn Conversion Rate Optimization in a way that you can apply it easily to any project?  How can you make a low performing website to a highly remunerative one without redesigning it from scratch?

Those are just two of the questions that Luca Catania, Director of Madri Internet Marketing & Head of Marketing of Catchi, answered during the First Certification CRO certification Course in Italy supported by VWO.

The course targeted a wide audience—from people with no experience in CRO to experts in the field. Attendees comprised c-suite executives—Entrepreneurs, Head of Marketing, Managing Directors, Consultants, from more than 20 different industries.

The objective of the training was to teach participants an innovative step-by-step approach to CRO, in which participants are guided to learn a system that they can apply to any business to increase conversion rates, increase leads, increase sales online.

Participants got the chance to learn how to optimize their websites in a real-time setup. Using the VWO platform live in the course allowed the participants to understand and experience how the software can help optimize websites and achieve better conversions.

Do you want to improve you CRO skills? 

You can read interesting case studies and find the dates of upcoming courses in Europe/Australasia, following Luca Catania on LinkedIn.

The post First CRO Certification Course in Italy – An Initiative Supported by VWO appeared first on VWO Blog.

Jump to original:

First CRO Certification Course in Italy – An Initiative Supported by VWO

Why a Killer UX Doesn’t Always Translate into Conversions

killer ux does not translate into conversions

One person’s killer UX is another’s UX killer. Why not copy the killer user experience of a famous site in your industry? The short answer? You’re not them. The longer answer is that unless you’re copying a fully optimized site with all the same variables, targets, and exact same audience, you’re likely setting yourself up for failure. Take Target for example. Following the success of Amazon’s review software, Target purchased it and sought to implement it on their own site. Even after copying the software and interface, the engagement with their reviews suffered. In fact, in the first month after…

The post Why a Killer UX Doesn’t Always Translate into Conversions appeared first on The Daily Egg.

See original article: 

Why a Killer UX Doesn’t Always Translate into Conversions

How To Create A Realistic Clock In Sketch

Creating a clock in Sketch might not sound exciting at first, but we’ll discover how easy it is to recreate real-world objects in a very accurate way. You’ll learn how to apply multiple layers of borders and shadows, you’ll take a deeper look at gradients and you will see how objects can be rotated and duplicated in special ways. To help you along the way you can also download the Sketch editable file (139 KB).

How To Create A Realistic Clock In Sketch

This is a rather advanced tutorial, so if you are not that savvy with Sketch yet and need some help, I would recommend to first read “Design a Responsive Music Player in Sketch” (Part OnePart Two) that cover a few key aspects in detail when working with Sketch. You can also have a look at my personal project sketchtips.info where I regularly provide tips and tricks about Sketch.

The post How To Create A Realistic Clock In Sketch appeared first on Smashing Magazine.

Continued here: 

How To Create A Realistic Clock In Sketch

How Mail.Ru Reduced Email Storage From 50 To 32 PB

When the Russian ruble’s exchange rate slumped two years ago, it drove us to think of cutting hardware and hosting costs for the Mail.Ru email service. First, we had to take a look at what email consists of. Indexes and bodies account for only 15% of the storage size, whereas 85% is taken up by files. So, optimization of files (that is, attachments) is worth exploring in more detail.

How We Reduced Email Storage At Mail.Ru From 50 To 32 PB

At the time, we didn’t have file deduplication in place, but we estimated that it could shrink the total storage size by 36%, because many users receive the same messages, such as price lists from online stores and newsletters from social networks that contain images and so on. In this article, I’ll describe how we implemented a deduplication system under the guidance of PSIAlt.

The post How Mail.Ru Reduced Email Storage From 50 To 32 PB appeared first on Smashing Magazine.

Visit site:

How Mail.Ru Reduced Email Storage From 50 To 32 PB

Boosting B2B Leads by 9x with PPC and Landing Page Best Practices [Case Study]

b2b-ppc-lp-best-practices-blog
Send your conversion rate soaring with landing page and PPC best practices. Image via Shutterstock.

Do you ever dream about increasing your conversion rate? How about increasing it by 290% and boosting your lead generation by 9x?

Well, that’s exactly what we did for our client, Revecent, a company specializing in sales consulting and recruiting. The results were so dramatic, they asked us to scale up the campaign less than a month after initial launch!

Today, I’m going to show you exactly how we did it, and how you can achieve the same results by following key PPC and landing page best practices.

Ready to start making more money than you ever thought possible from your B2B PPC campaigns? Let’s dig in!

Identifying the issues

Most B2B PPC campaigns have poor conversion rates and ROI. This usually happens because the campaign is not set up using best practices, is not managed using a disciplined process and does not use optimized landing pages. In fact, 52% of B2B PPC ads still point to home pages.

Indeed, when we first looked at our client’s old Google AdWords campaign for recruiting services, we saw each one of these issues at play.

before-campaign

Revecent’s overall conversion rate of 2.83%, while above average for a B2B campaign, was nothing to write home about. And the high cost per conversion didn’t produce many quality leads, thus preventing the client from scaling up the campaign.

While there were many issues, we focused on four key areas for our plan of attack:

  1. Poor account structure
  2. No targeted landing page
  3. Wasted ad spend
  4. Inadequate keyword management

Let’s dig into each with more detail…

1. Poor account structure

One of the biggest issues in the campaign was that they had only three ad groups with 40 to 50 keywords each. This resulted in poor quality scores and poor message match between ads and keywords. Here is an example of one such ad and the variety of different keywords that trigger it:

Sales recruiting keywords

Your ads (and landing pages) can never be relevant for so many different keywords. Ideally, you should strive for a 1:1 ad group to keyword ratio for keywords expected to drive at least 80% of the traffic to your campaign.

Not sure how to spend your PPC dollars?

Steal Unbounce’s spreadsheet so you can become more campaign driven and begin spending wisely.
By entering your email you’ll receive weekly Unbounce Blog updates and other resources to help you become a marketing genius.

2. No targeted landing pages

Rather than develop specific landing pages for the campaign, the client chose to use one of their service pages as a landing page. As you can see below, it had a number of issues including conflicting calls to action, multiple navigation links and some pretty blasé content and design:

Revecent service page

3. Wasted ad spend

Even considering their modest budget, the campaign was very inefficient — only 10% of the keywords had conversions, and 90% of the conversions came from 30% of their total ad spend.

4. Inadequate keyword management

Revecent’s existing campaign used mostly general and high-level keywords, rather than niche and long-tail keywords.

Keywords with specific job titles, industries and geographic locations were notably absent from the campaign. Because of this, Revecent’s ads were generic and not customized to the user’s search queries, which resulted in poor performance.

Additionally, while Revecent did add a few negative keywords when they first launched their campaign, they did not monitor their search terms on a regular basis to add new negative keywords. Ideally, this should be done on a weekly or bi-weekly basis to improve the quality of traffic.

Implementing the solution

We came up with a three-step plan to optimize the PPC campaign: (1) Use best practices to structure the account, (2) create conversion-optimized landing pages and (3) use a disciplined process to manage the campaign and realize ongoing improvements.

1. Use PPC best practices to set up the campaign

First, we spent time understanding the client’s business in detail — going through their services, industries they serve, ideal customers and competitors.

For context, the client provides sales recruitment services to small and medium sized B2B companies located in major metropolitan areas across the US. The industries they cater to include software, technology, real estate and B2B services. Based on this information, we conducted extensive research to identify some quality keywords for their campaign.

Using the Google Adwords Keyword Planner, we identified the best keyword opportunities including niche keywords around specific industries like software, SaaS and technology, as well as keywords containing metro areas like Chicago, NYC and San Francisco.

We poured through the Search Terms Report from the client’s old campaigns and extracted some excellent keywords as well as a host of negative keywords. We also used the SpyFu tool to look at which keywords competitors were using, and then extracted some of those as well.

Next, we set up an account structure that would give us a solid platform for the campaign. We created a structure where keywords accounting for around 90% of the expected traffic to the campaign were placed in single-keyword ad groups. This resulted in about 80 ad groups.

Our approach would give us the most control over the campaign, ensuring precise message match between keywords and ads, high quality scores and click-through rates, while keeping keyword cost per click at a reasonable level — even for the top three ad slots.

Below are three examples of the ad groups we created.

Ad Group Sales Recruiters Dallas:

Sales recruiters Dallas ad group

Ad Group Software Sales Recruiters:

software sales recruiters ad group

Ad Group Sales Recruiting Agencies:

sales recruiting agencies ad group

We rewrote all the ad copy to properly convey the client’s main benefits with lines such as “Build an All Star B2B Sales Team” and “Targeted & Vetted Candidates Only.” We also added sitelinks, callouts and call ad extensions.

Finally, we added a number of negative keywords in each ad group to make sure that any keyword searched on Google would only match one ad group. For example, in our “Sales Recruiters” ad group, we added “Dallas”, “Software”, “Agencies” and a host of other terms, as negative keywords.

2. Create conversion-optimized landing pages

We created a new landing page in Unbounce starting with the 5-Elements template. We customized the template based on the client’s brand, added original copy and then made tweaks according to best practices for landing page design.

Original optimized landing page

Some of the best practices we employed on the landing page were as follows:

  • Tagline below logo emphasizing focus on Sales Recruiting
  • Phone number integrated with Google call tracking so we could track phone calls being made from this page
  • Real customer testimonial
  • Prominent above-the-fold form
  • Clear call to action and animated arrow to attract attention
  • Customer logos to build trust
  • UTM parameter tracking using hidden form fields to capture the campaign, keyword, device and keyword match type

We also created a headline and subheading that effectively described what the client does and what the main benefits of the service are.

Instead of creating multiple pages with content customized to associated ad groups, we opted to use Dynamic Text Replacement to change the content of a few key areas of the landing page. Using this approach, we were able to change the entire headline based on which ad the user clicked on. We also used Dynamic Text parameters for a portion of the subheading and section headings.

For example, below is the ad copy for “Software Sales Recruiters”. The bolded, italicized portion represents the dynamic portion of the ad.

  • Headline: Hire Top Notch Software Sales Professionals Today
  • Subheading: We recruit the best software sales professionals in your industry. Candidates are assessed based on 21 sales specific skills common among top 20% performers to ensure success.
  • Section heading: Outsource Your Sales Hiring to Expert Software Sales Recruiters

Once we had our account setup the way we wanted and the main landing page ready to go, we launched the campaign.

3. Do ongoing optimization and A/B testing

Even if you use best practices to set up a campaign, things may not always go as planned. Real-world performance can throw a few curve balls.

In our case, while we did find that our campaign was performing a lot better than the old campaign, there were a few things that needed to be adjusted.

Negative keywords

One of the first things we found was that the campaign was getting lot of irrelevant traffic. We identified several search terms for industries the client did not serve; for example, medical and pharmaceutical.

We also found search terms that referenced services the client did not provide, such as IT recruiting. There were a number of informational search queries as well which were not ideally suited to our campaign. So, we went into the Search Terms Report in AdWords and added these as negative keywords. You can see examples of some of these below:

excluded-keywords

New keywords

On the other hand, we found dozens of new keywords that people were searching for that we hadn’t used in the campaign. We added these keywords into new ad groups in the campaign to maximize their effectiveness:

new-keywords

A/B testing

We started out with two ads in the ad groups receiving the most traffic and continued to A/B test until we found a winner. Then, we created a new variant and tested that against this winner and continued this process to improve click-through rates.

We also created a variant of the landing page using the Forward template in Unbounce. With this landing page, we tried a different CTA and a different headline that included a number (as these tend to perform better).

revecent-original-lp

Bid optimization

We employed a manual CPC-based bid strategy throughout, because that gave us the most control over the bidding process. We also monitored and optimized bids regularly to maintain a top three average position with most ads.

Lead quality

Our client wanted to make sure that we minimized leads from job candidates. They also were not interested in getting leads from companies looking for part-time help or commission-only sales reps.

Most leads specified what they were looking for in the description box on the form. We used this in conjunction with the search term used by the lead to identify keywords that were responsible for such leads. Based on this, we would either pause those keywords or modify the ad copy.

The Results (and the payoff)

As you can see in the table below, our new campaign performed exceptionally well compared to the old campaign. We were able to realize immediate performance gains and, because of the low cost per lead, the client asked us to scale up the campaign quickly.

campaign-results

In all, the new campaign was able to:

  • Reduce cost per conversion by 78%from $183.13 in the old campaign down to an outstanding $39.85
  • Improve conversion rate by 290%from 2.83% to 11.04%, which is outstanding for a bottom-of-the-funnel B2B offer
  • Boost conversions from 33 to 308 in the same time frame
  • Improve the lead-to-opportunity conversion rate from 10% to 25%

We achieved our results by following best practices for campaign setup and landing page design and by employing a disciplined process for ongoing optimization after the initial launch.

Although it took a considerable amount of time to set up the original campaign structure, this approach allowed us to get the perfect search term + ad copy + landing page message match. In the end, we were able to create a solid, highly scalable platform for sustained growth.

See original article: 

Boosting B2B Leads by 9x with PPC and Landing Page Best Practices [Case Study]

Building Hybrid Apps With ChakraCore

There are many reasons why one may want to embed JavaScript capabilities into an app. One example may be to take a dependency on a JavaScript library that has not yet been ported to the language you’re developing in. Another may be that you want to allow users to “eval” small routines or functions in JavaScript, e.g., in data processing applications.

Building Hybrid Apps with ChakraCore

The key reason for our investigation of ChakraCore was to support the React Native framework on the Universal Windows Platform, which is a framework for declaring applications using JavaScript and the React programming model.

The post Building Hybrid Apps With ChakraCore appeared first on Smashing Magazine.

View article – 

Building Hybrid Apps With ChakraCore

Improving User Flow Through Page Transitions


Any time a user’s experience is interrupted, the chance of them leaving increases. Changing from one page to another will often cause this interruption by showing a white flash of no content, by taking too long to load or by otherwise taking the user out of the context they were in before the new page opened.

Improving User Flow Through Page Transitions

Transitions between pages can enhance the experience by retaining (or even improving) the user’s context, maintaining their attention, and providing visual continuity and positive feedback. At the same time, page transitions can also be aesthetically pleasing and fun and can reinforce branding when done well.

The post Improving User Flow Through Page Transitions appeared first on Smashing Magazine.

Excerpt from:

Improving User Flow Through Page Transitions

How to Get Content Marketing to Work for Brands in Boring Spaces

With 27 million pieces of content being shared every day, people sometimes ignore (not intentionally though) the content you post. An article published by Hubspot reveals that 54% of B2B marketers and 50% of B2C marketers report that their content doesn’t create opportunity for engagement. There is no denying the fact that turning your site visitors into customers isn’t a cakewalk and retaining them is even harder. Having compelling and creative content is a must to keep people engaged. Are you wondering what content marketing strategies will stand out from the crowd? The answer is simple. Do what smart marketers…

The post How to Get Content Marketing to Work for Brands in Boring Spaces appeared first on The Daily Egg.

This article:  

How to Get Content Marketing to Work for Brands in Boring Spaces