Tag Archives: source

Designing For User Interfaces: Icons As Visual Elements For Screen Design

(This is a sponsored article.) Icons are everywhere. They have been around for a long time, and it’s difficult to imagine a world without icons or symbols today. Only designers will know how much effort and time is needed to not only make them helpful but also simple and expressive.
What makes icons particularly special is perhaps the fact that their meaning can be understood without having to add any text or further details.

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Designing For User Interfaces: Icons As Visual Elements For Screen Design

Your Author Bio Is a Conversion Goldmine

gold mine

Are you treating your author bio as an afterthought? If you’re like most online marketers, the answer is probably yes. Don’t believe me? Just Google ‘author bio optimization’ and see what your search turns up. Not much. Just one or two dated guides. Clearly, digital marketing experts are not seeing the business potential of an optimized author bio. Well, I’ve got news for you. By ignoring your bio, you’re missing out on a lot of business. Your author bio has a lot of marketing potential. It’s an untapped goldmine that can do so much for your business. Would you like…

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Your Author Bio Is a Conversion Goldmine

Your Author Bio Is A Conversion Gold Mine

gold mine

Are you treating your author bio as an afterthought? If you’re like most online marketers, the answer is probably yes. Don’t believe me? Just Google ‘author bio optimization’ and see what your search turns up. Not much. Just one or two dated guides. Clearly, digital marketing experts are not seeing the business potential of an optimized author bio. Well, I’ve got news for you. By ignoring your bio, you’re missing out on a lot of business. Your author bio has a lot of marketing potential. It’s an untapped goldmine that can do so much for your business. Would you like…

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Your Author Bio Is A Conversion Gold Mine

Mouse Recorder: How You Can See Your Visitors Interacting

mouse recorder

Why would you want to record your users’ mouse movements? Mouse recordings give you a deeper view of user behavior than click-based heatmaps and scrollmaps. As well as knowing what a user clicked on, mouse recordings let you see all their movements on the page before and after. That leaves you in a better position to guide users to what you want them to do. And like each new layer of real user insight, it comes with surprises. First-time users of Crazy Egg’s heatmaps and scrollmaps often find that users are clicking on non-clickable assets like images, scrolling past CTAs…

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Mouse Recorder: How You Can See Your Visitors Interacting

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Revenge of the Social Media Manager: What’s YOUR Time Worth?

time commitment

We all know that social media is a black hole for time… Sucking us in… forever lost in the continuous newsfeed messages and Pinterest pins. So when I say “time commitment,” I can almost see your eyeballs roll as you nod in agreement. Mornings are started late after we take a quick scroll through our newsfeed and check our personal accounts. And yes, personal accounts usually come before business ones. Then afternoons disappear after we follow one hashtag on Instagram, and end up looking at some interesting photos on Tumblr. Source: Placeit.net Professional social media managers, however, knows how to…

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Revenge of the Social Media Manager: What’s YOUR Time Worth?

How to Generate Email Signups Using Instagram

instagram email

An email list is one of the best assets that you can build for your business. No change in the Google Algorithm or advertising account ban can take your email list away from you. Whatever happens in the online marketing world, your email list will always be able to give you a direct line of communication with people who want to hear from you — and will be interested in buying from you. 80% of retail professionals suggest that email is their greatest driver of customer retention, and 59% of B2B marketers say that email is their most effective revenue…

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How to Generate Email Signups Using Instagram

8 Ways to Make Brilliant, Captivating Product Photos

Having product photos that stand out is more important than any other piece of content on your product page. One study found that 67% of people rate the quality of product images to be “very important,” more than product information, detailed descriptions or even reviews! Source Knowing this, what can you do to make sure your product photos stand out and are the best they can be? The tips in this post will help you ensure the quality of your images and make sure your product photos stand out amongst your competition. 1. Start by using a Tripod and Lightbox…

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8 Ways to Make Brilliant, Captivating Product Photos

What is a Vanity Metric?

what is a vanity metric

A metric that makes you feel good without telling you anything about your business. Or as Tim Ferris puts it: ‘Vanity metrics: good for feeling awesome, bad for action.’ Vanity metrics are things you can measure that don’t matter. They’re easily changed or manipulated, and they don’t bear a direct correlation with numbers that speak to business success. People use vanity metrics because they don’t know that these numbers don’t really count, or because vanity metrics can make you feel like you’re getting results – even though they don’t really tell you anything about your business health or growth. What’s…

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What is a Vanity Metric?

What is Domain Authority?

what is domain authority

A 1-100 score predicting how well a site will rank in major search engines. Domain Authority is a measure of how well a website is likely to perform in search engine results. It’s a search engine ranking score developed by Moz to give an overview of likely site performance. After Google deprecated and then stopped publishing PageRank, DA became one of the go-to replacements. Where Do I Find Domain Rank? If you’re using Moz toolbar, it’s here: If you’re inside Moz Open Site Explorer, it’s here: How Does Domain Authority Work? DA is a good quick way to tell if…

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What is Domain Authority?

What Science Can Teach Us About How to Create Viral Content

Think about the last thing you shared on the internet. Maybe it was an insightful video on the political turmoil in a far away country, or maybe it was a funny picture of a cat wearing a bow tie. Either way – you saw it, had an emotional reaction to it and decided to share it with others. But in the process of sharing the latest video, picture or article to your social media feeds – did you ever stop to think about why you shared it? What was your emotional response to the content? What about that response made…

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What Science Can Teach Us About How to Create Viral Content