Tag Archives: spanish

5 Standard Pages on Your Website That Almost Always Suck – and What They Could Be Doing for You

5 pages

Word association: Content marketing. You’re thinking ‘blog post,’ ‘infographic,’ maybe ‘video,’ ‘white paper.’ That kind of thing. Right? Not FAQs, 404 pages, About Us… The thing is, those pages are content too. Visitors read them to learn, understand and make decisions. FAQs are one of the most underused content marketing opportunities out there. About Us pages? They’re an incredible opportunity to tell your brand’s story. Put like that, it seems obvious – yet they’re often a lifeless formality. It’s the same with 404s, out of stock pages and thank you pages: in each case, you have a visitor’s attention when…

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5 Standard Pages on Your Website That Almost Always Suck – and What They Could Be Doing for You

We Want to Put You on a Plane to Call to Action Conference [CONTEST]

Image via Shutterstock.

If you’re an active social networker, you already know that travel photos and social media go together like… aerial shots of brunch and social media.

So when we decided to throw a social media contest together for our upcoming Call to Action Conference, it seemed only fitting to make it travel themed. Not just because we like taking 10-second mental vacations by staring at pretty pictures of pretty places. But because Unbounce has done a little travelling itself.

After expanding to the German, Brazilian and Spanish markets over the past year, we opened an official Berlin office in January. Four walls, front door, ever-flowing kaffee and all. We’re thrilled that this year’s conference is the first we’ll host as a truly international company — and we want to celebrate by putting you on a plane with a free ticket to Call to Action Conference 2017.

The details

What we want to know is:

What’s your favourite place in the world?

Tweet and/or Instagram a photo of wherever that may be (be it from your iPhoto gallery or Google Images, we can’t tell and we don’t care) with the caption:

“Fly me to #CTAConf @unbounce and make me love Vancouver as much as I love [insert location]”!

The winner will be announced at noon PST on Friday, June 3rd and receive a $1,000 flight voucher as well as a free ticket to Call to Action Conference, worth $999.

Click below for more contest details if you want them. And if you’re thinking, “What is CTAConf and why do I want a ticket to it?” then see what all the hoopla’s about.

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We Want to Put You on a Plane to Call to Action Conference [CONTEST]

How Twitter Can Bring You Top Talent

Using Twitter For Talent

Usually, when we talk about how social-media savvy companies use Twitter, we talk about doing smart and non-intrusive marketing; we talk about really getting into conversations with customers, and we talk about providing customer support using this particular social media channel. However, it has been some time since companies have started utilizing Twitter for something else – human resources. More precisely, there are companies out there which use Twitter to find and recruit top talent in their industry. Why Twitter? There is a list of reasons as to why Twitter is a fantastic recruitment tool, sometimes even giving LinkedIn a…

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How Twitter Can Bring You Top Talent

Getting Started With Koa 2 And Async Functions

One of the upcoming features of JavaScript that I especially like is the support for asynchronous functions. In this article, I would like to show you a very practical example of building a server-side application using Koa 2, a new version of the web framework, which relies heavily on this feature.

Getting Started With Koa 2

First, I’ll recap what async functions are and how they work. Then, I’ll highlight the differences between Koa 1 and Koa 2. After that, I will describe my demo app for Koa 2, covering all aspects of development, including testing (using Mocha, Chai and Supertest) and deployment (using PM2).

The post Getting Started With Koa 2 And Async Functions appeared first on Smashing Magazine.

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Getting Started With Koa 2 And Async Functions

Great Products Focus On A Motif

What does it take to craft a great product? For those of us who design and build apps, websites and software, a great product means one that delights its users. But digital product development is a complex beast.
Delivering a successful product requires multidisciplinary teams to efficiently work through varying opinions and conflicting views and, ultimately, to gather behind a common vision with a focused plan. This is a challenging act of team management and collaboration, requiring such audacity that it’s no surprise that the average success rate of a startup bringing a new product or service to market is one out of four.

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Great Products Focus On A Motif

Can User Experience Be Beautiful? An Analysis Of Navigation In Portfolio Websites

When users land on your website, they typically read the content available. Then, the next thing that they will do is to try and familiarize themselves with your website. Most of the time this involves looking for navigation.
In this article, I’ll be analyzing the navigation elements of a particular category of websites, i.e. portfolios. Why portfolios, you ask? Because they represent an interesting blend of creativity and development techniques.

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Can User Experience Be Beautiful? An Analysis Of Navigation In Portfolio Websites

How To Make Innovative Ideas Happen

In one of his recent presentations, Frans Johansson explained why groundbreaking innovators generate and execute far more ideas than their counterparts. After watching his presentation The Secret Truth About Executing Great Ideas, my thoughts began to surface about how meaningful the presentation was—regardless of a person’s industry, culture, field or discipline. Anyone can come up with an amazing idea but how you execute the idea will determine your success. [Links checked & repaired March/10/2017]

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How To Make Innovative Ideas Happen

69 Sexy Portfolio Designs To Inspire You

Today designing a unique, compelling portfolio has become a crucial task for designers, studios, companies and everyone whose business is on the Web. Not only does it help one stand out among the numerous competitors, but it is also a great tool for self-expression and demonstration of skills.
Now designers face new challenges in attracting the capricious web audience – a plain web page with a project list on it is out of date and boring, while fancy Flash websites with intricate navigation are annoying.

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69 Sexy Portfolio Designs To Inspire You

50 Beautiful and Creative Blog Designs

The most recent collection of creative blog designs was featured here on Smashing Magazine back in July. Only three months have passed and we’ve got a new dose of inspiration for you. Beautiful and sophisticated designs are constantly appearing on the Web; creative activity is in non-stop mode, despite global economic shocks and unfortunate events; and this is surely a positive sign.
Today, we showcase 50 fresh, beautiful, inventive and, hopefully, inspiring blog designs.

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50 Beautiful and Creative Blog Designs

A Short Story About "Back To Top" Links

Often it is the close attention to small details that makes a design outstanding. During the development of a website, designers tend to quickly forget about small details and focus on major design elements, such as navigation, typography and layout. If done properly, the result is usually a solid, impressive and highly professional design that communicates information. However, it is not memorable. The reason is that such designs often do not have a memorable voice: they may look visually appealing, but they don’t provide a vivid anchor for users to remember a website after leaving it.

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A Short Story About "Back To Top" Links