Tag Archives: sports

10,000 Hours of Practice Won’t Increase Conversions (But This Will)

It’s a maxim we’ve all heard and one we’re likely just as sick of. A saying which, if you spend any time on LinkedIn or other self-promotional platforms, you’ll find adorning countless updates, “motivational” images, and influencing all kinds of statuses. A belief so ingrained in the modern business psyche that it’s become almost synonymous with success. What’s the belief I’m referring to? Malcolm Gladwell’s idea that with 10,000 hours of practice, you can become an expert at anything. It’s an approach almost every successful person recommends. Countless hours of hustle will have you mastering your craft and reaching some…

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10,000 Hours of Practice Won’t Increase Conversions (But This Will)

How To Leverage Facebook’s Live 360 Videos

facebook 360

In case you hadn’t noticed – though I’m guessing you have – consumption of online video has been steadily rising in recent years. According to a forecast by Cisco, video will represent 80% percent of all consumer-based internet traffic by 2019. In the information age, the average person has a shorter attention span than a goldfish, and unless your content is extra special, people are unlikely to pay attention. A compelling video stands out from generic mass marketing and communicates your message more impactfully than text-based content. In terms of generating engagement, text-based content simply can’t compete with sensory-rich, emotive…

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How To Leverage Facebook’s Live 360 Videos

Product Design Unification Case Study, Part 2: “Burger-Driven” Framework


In the first part of the case study about Mail.Ru Group product design unification, I described our first approach — a mobile web framework. Aside from creating a unified visual style and interaction principles for a dozen services, we’ve also transformed our design process from the classic “prototype → design mock-up → HTML → implementation” approach for every screen, to a modern and more efficient framework-based approach.

Product Design Unification Case Study, Part 2:

In this second part I’ll show how we have improved the same technology to embody larger versions of these products and made our “Bootstrap on steroids” more powerful. In the spring of 2012, our business unit acquired 11 content-based projects: Auto, Events Guide, Health, Horoscopes, Kids, Lady, Moto, News, Sports, TV, and Weather. Many of them are very successful in their market niche in Russia; however, they each have their own history, often with outsourced designs that led to inconsistencies.

The post Product Design Unification Case Study, Part 2: “Burger-Driven” Framework appeared first on Smashing Magazine.

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Product Design Unification Case Study, Part 2: “Burger-Driven” Framework

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(Infographic) How Sports Marketers Can Increase Online Sales

With the MLB World Series fever in full swing, it’s a good time for online sports marketers to tap into the craze and increase online sales and bookings.

The top 5 MLB teams make for a collective valuation of $8.2 billion with the New York Yankees right at the top with a massive $2.5 billion valuation. If you look at the annual spend of Americans on sports each year, the number touches an eye-popping $25 billion. Even the number of baseball tickets sold each year in the US is just a quarter shy of a billion.

Yet, most sports websites have a conversion rate of 1%. That means, for every 1,000 visitors coming to the website, only 10 end up buying. That’s some massive waste of the traffic! In this infographic, we share the secret sauce of successful marketers and what you can do to increase your online sales and bookings.

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(Infographic) How Sports Marketers Can Increase Online Sales

Best Newspaper Themes For WordPress

In this article, the first in our WordPress “Best of” series, we’ll go over WordPress newspaper themes. We’ll bring you the 30 best WordPress newspaper themes, as well as two news-aggregator themes. We haven’t included “news magazine” themes, but we’ll get to those in our upcoming article on magazine-style themes.

The themes are categorized a bit differently than what you may be used to. The line between magazine and newspaper themes is blurry, but we’ve tried to make that distinction.

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Best Newspaper Themes For WordPress

Designing With Audio: What Is Sound Good For?

Our world is getting louder. Consider all the beeps and bops from your smartphone that alert you that something is happening, and all the feedback from your appliances when your toast is ready or your oven is heated, and when Siri responds to a question you’ve posed. [Links checked March/06/2017]
Today our technology is expressing itself with sound, and, as interaction designers, we need to consider how to deliberately design with audio to create harmony rather than cacophony.

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Designing With Audio: What Is Sound Good For?

Captivating Winery Websites For Your Inspiration

From the Napa Wineries in California to the vineyards of Australia and France, the beautiful designs of these wine maker’s websites embody the spirit of the vine. Trends for winery websites have been leaning towards a dynamic Flash introduction, animation and beautiful graphics, which would give the best representation of the products for the target market.
While sites have gone in the direction of a more modern and contemporary approach with fresh and sleek designs, others have taken the more traditional route by captivating their users with the bold earthy Tuscan colors and impressive graphics and art.

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Captivating Winery Websites For Your Inspiration

Showcase Of Beautiful Sports Websites

We recently showcased beautiful websites from the fashion industry, and in response to reader requests, we’ll do the same thing here for sports websites. This article showcases the most beautiful website designs from the North American sports industry, including ones for news, teams and leagues, sports apparel and more.
You may also be interested in the following related posts:
Web Design Showcases From Various Industries Global Web Design Showcases Portfolio Web Design Showcases Trends In Sports Websites As in any industry, sports websites have their own trends, as you will see below.

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Showcase Of Beautiful Sports Websites