User Experience Design or UX design is the process for improving the satisfaction of your website visitors by making your site more usable, accessible, and pleasurable to interact with. When you consider that nearly 80% of buyers will quickly bounce from a site if they don’t like what they find, and will quickly choose another […]
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User Experience Design: 6 Simple Steps for Developing Your UX Design Process
Data storytelling is one of those “buzzwords” that in actuality is not really a buzzword–it’s reflective of a necessary change in the way humans are making sense of the inordinate amount of information out there today. It is estimated that by 2020, the digital universe will reach 44 zettabytes, or 44 trillion gigabytes, which is 10 times as much information as there was in 2013. If you can’t fathom how much that is, then imagine the amount of information represented by the memory in a stack of tablets stretching from the Earth to the moon–six and a half times. Now…
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Mastering Data Storytelling: 5 Steps to Creating Persuasive Charts and Graph
It’s true. Spending a little extra time (and a little extra elbow grease) on your copy can boost search engine traffic – and ultimately your conversions. The problem is that most of us are too busy to go back and pay attention to content we’ve written in the past. You can reap considerable returns just by spending a little extra time on improving the key pages of your website. It’s worth it. A 30-minute improvement session on one page can increase the sales generated by that page every day thereafter. This infographic does a great job at highlighting the key…
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Infographic: 6 Copywriting Steps to Selling More