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VWO Research – eCommerce Consumer Survey Report 2017

With advancements in technology, the eCommerce sector has seen a major shift in its strategies over the years.

As an eCommerce business, you may be facing many challenges, owing to these shifting paradigms. Whether it is fighting the competition, reducing cart abandonment, or dealing with multiple sellers, the challenges can be multifaceted.

In this report, we aim to provide a solution for all these stages of challenges by using insights straight from the horse’s mouth.

We interviewed about 1,000 online consumers on their online buying habits and their experiences with current eCommerce enterprises. Consumers were primarily from the US and UK within the age group of 18-60.

With this report, you will understand some of the most common challenges, take a look below –

Market Expansion Challenge

As an e-commerce business, you are vying not only with other players in the industry but also with offline retailers and businesses overseas.

On being asked about their buying habits, about 51% of the customers said that they combine their online and offline shopping experiences before making a purchase.

Omnichannel eCommerce Marketing Stats

The competition from international businesses also becomes intense as 56% of the respondents said that they had made a purchase from an international store, and another 31% were willing to experiment.

Low Website Conversions

After consumers choose to land on your website, there can be many hiccups before they complete a purchase.

These were some of the key findings in website optimization, which eCommerce enterprises should focus on.

Understanding Your Customers Better with Personalization

With the myriad of tools and technology available, personalization strategies are becoming a must-have instead of a good-to-have.

About 36% of buyers were more likely to buy if a website showed products, based on their browsing history.

Going Strong with Mobile Optimization

Optimizing for mobile is still super-important as about 47% of the respondents said that they preferred using mobile when shopping online.

The report also provides valuable insights around check process optimization and customer reviews.

Challenges with Logistics

The last part of the report talks about the logistics challenges that a customer may face after completing a purchase. These can include shipping challenges and challenges associated with multiple sellers.

In the Report

Based on the recommendations of seasoned eCommerce professionals, this report focuses on the 3 above-mentioned challenges facing eCommerce managers, as the digital channel grows and diversifies. The report is aimed at client-side eCommerce practitioners who have a hands-on role in managing and growing the eCommerce channel.

eCommerce Survey CTA

The post VWO Research – eCommerce Consumer Survey Report 2017 appeared first on VWO Blog.

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VWO Research – eCommerce Consumer Survey Report 2017

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[Infographic] VWO eCommerce Survey 2014: What Makes Shoppers Buy

We asked online shoppers what were their biggest pain points, what made them purchase right away, what made them come back to their abandoned carts, how social networks influence their purchase behavior, and much more.

We got some pretty amazing insights which will help eCommerce stores optimize their business strategies. If you want to read the full report, click here, else proceed to the infographic.

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[Infographic] VWO eCommerce Survey 2014: What Makes Shoppers Buy

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CRO Industry Insights from Our In-App Survey Results

5 years ago when our Founder, Paras Chopra, realized the opportunity gap for an “easy-to-use” A/B testing software in the industry, he didn’t know how big it’s going to be. He tried to solve a pain point and it worked: VWO is today a known name in the industry.

Now when we look back at how things have changed over time, testing has become a part of the culture for those who understand how powerful it is. No data-driven online business can ignore it.

A/B testing has become a small niche in itself. And we did a short survey in the VWO app to understand our industry (and specifically our customers) better. Here are a few key data points/insights that stood out for us:

1. eCommerce industry is using A/B testing most actively. 39% of VWO customers are from the eCommerce industry. (Click to tweet)

Most active VWO users according to industry type

Most active VWO users according to industry type

2. One in every seven A/B tests is a winning test  (Click to tweet)

3. Average conversion lift for statistically significant tests is 49 per cent. (Click to tweet)

4. 40% of testers in VWO create a test within an hour. This includes time taken in doing the research for test idea to making it live! (Click to tweet)

Time invested by VWO customers to set up one test

5. “Power testers” comprises of 5% of our active user base. In the first quarter of 2014, these “power testers” alone had set up close to 600 tests, which is 8 times more than usual testers. (Click to tweet)

6. Average revenue per unique visitor for eCommerce sites is $3. A successful A/B test usually increases it up to 50%. (Click to tweet)

7. Almost 30% of testers would like to start with testing a call-to-action button  (Click to tweet). This is followed by headlines (20%), Layout (10%), and website copy (8%).

First choice of page element to be tested

8. A typical A/B test runs for more than one week but not more than two months. (Click to tweet)

We’ve come a long way since the time VWO was first launched on HN. This survey was just a small attempt to see where we’re headed as an industry. The points mentioned above definitely reveal some trends. We will continue to share more data/insights in future and contribute to a culture of transparency for everyone to benefit from it.

Your Turn

What do you think about these data points/insights? Do you have any interesting observations to share from your tests? It’s time we get talking in the comments section.

The post CRO Industry Insights from Our In-App Survey Results appeared first on Visual Website Optimizer Blog.

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CRO Industry Insights from Our In-App Survey Results

Creating A Website Data Report: Three Degrees Of Separation

Having a comprehensive data report about your website is like having a Rosetta Stone to guide your decision-making process over the lifetime of the website. A powerful report combines data gathered from a variety of sources, including observation of and interviews with users, and analysis of the website’s analytics. Assembling this information into one place will help you to make effective design decisions and determine key priorities and will strengthen your position when working with stakeholders.

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Creating A Website Data Report: Three Degrees Of Separation