Tag Archives: synchronous

Your VWO campaigns will not be affected by the Dyn.com or any other DNS outage

Yesterday, a massive distributed denial of services (DDoS) attack on DynDNS server shook the internet with popular websites like Twitter, Spotify, Reddit, AirBnB, Shopify and thousands more being inaccessible for most part of the day. The enormous scale of this outage impacted millions of users across the globe with billions of dollars being lost in revenue and business.

The incident didn’t impact VWO since we don’t use Dyn as our DNS service provider. However, no web services provider is 100% secure from such attacks. A few months ago, a similar incident happened to our DNS service provider. The issue took some time to get resolved but VWO’s asynchronous SmartCode made sure that our customers need not worry about such threats at all!

The VWO SmartCode works in parallel with your website code and doesn’t get in the way of your website loading even if the SmartCode is unable to load for some reason. This means that while the VWO app service was down because of the attack on our DNS service provider, your website and landing pages continued to work as usual. The only impact our customers saw was their A/B test campaigns not loading properly.

Here’s a quick snapshot of how the VWO SmartCode works relative to your website:

how VWO SmartCode loads

VWO’s asynchronous SmartCode does not add to your page load time. With Synchronous code, the browser has to wait for the test package to download and then process it before loading the rest of the page. If for any reason the tracking code can’t contact its servers then the browser will wait, usually 30 to 60 seconds, until the request times out. If your tracking code is in the <head> tags, then your entire page won’t load and your visitor will be stuck with a blank page. Asynchronous code does not have this critical problem. If for any reason, the asynchronous VWO SmartCode can’t contact our servers your page will still download and render properly.

At VWO, we define our success in terms of always serving in the best interest of all our customers. And this becomes crucial in critical times like this when web service providers are facing serious repercussions for absolutely no fault of their own.

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Your VWO campaigns will not be affected by the Dyn.com or any other DNS outage

Mastering eCommerce Conversions with VWO and Demandware

Shopping Cart and Conversion Optimization platforms together have been making lives simpler for eCommerce business owners. With its latest release, VWO adds Demandware to its kitty of third-party app integrations to allow easy configuration of VWO SmartCode on Demandware stores. In addition, eCommerce stores using Demandware can also track their store revenue and configure custom URLs to run tests.

Using the plug-in, Demandware users can now directly add their preferred type of VWO SmartCode (Asynchronous or Synchronous) to all pages on their shopping website and get cracking with their A/B testing campaign. The plug-in also allows eCommerce websites to track revenue conversions in their preferred format, using different combinations of tax and shipping charges along with the actual value of each order.

A key outcome of this integration is that businesses running Demandware can enable custom URL tracking. This tracking allows running test campaigns on SEO-friendly URLs that don’t have a common pattern. In a typical eCommerce store, URLs are often morphed to match frequent search queries. However, the changing nature of these URLs makes it difficult for marketing platforms to recognize their page types. VWO’s custom URL tracking allows users to easily classify URLs into different categories such as Product Page, Category Page, or Checkout Page, and then run test campaigns on a specific group of pages together.

How Does it Work?

Installing the VWO code on your Demandware store is a one-minute process. Simply download the VWO plug-in and import it into your Demandware studio. Now, follow these simple steps to configure the VWO cartridge for your store with your preferred settings.

In simple words, there is no need to individually add the VWO code to all pages on your Demandware store. The VWO plug-in does all that for you in no time! Also, don’t forget to configure your revenue tracking with VWO and enable custom URLS for running targeted campaigns.

VWO Free-trial CTA

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Mastering eCommerce Conversions with VWO and Demandware