Tag Archives: team

Using Design Workouts To Build World-Class Design Teams

What do the makers of the most successful products in the world, whether digital or physical, have in common? I bet they put design and user experience at the center of everything they do. These companies recognize that the smallest detail can make or break a product. The best design ideas, though, are made not in isolation, but by strong, well-rounded teams. So, how do you cultivate a strong design team?

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Using Design Workouts To Build World-Class Design Teams

Table Setting Guides for Great Design

Designing at your desk with Photoshop or HTML and CSS is easy, but getting your bosses and clients to give your work their stamp of approval is often quite a feat. In this webinar, Dan will share some stories of tools, methodologies, and non-traditional deliverables that can help you get the buy-in you need. Follow along to learn how to make everyone you work with say “please” and “thank you!”

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Table Setting Guides for Great Design

Debugging CSS Grid Layouts With Firefox Grid Inspector

You may have heard quite a bit of talk about a CSS feature called “Grid” this year. If you are someone who cringes when you hear the words “CSS” and “grid” in the same sentence, then I highly suggest you check out this new CSS module called CSS Grid.
Browsers render HTML elements as boxes according to the CSS box model, and CSS Grid is a new layout model that provides authors the ability to control the size and position of these boxes and their contents.

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Debugging CSS Grid Layouts With Firefox Grid Inspector

Designing Ethics: Shifting Ethical Understanding In Design

The influence of design is expanding beyond the realms of typography and objects and into healthcare, public policy, education, financial services, and more. Designers working in these emerging design fields are responsible for projects that have significant and fundamental impact on the quality of people’s lives with clear ethical implications.
In healthcare, for example, designers are responsible for creating everything from the industrial designer’s medical device that keeps a heart beating to the service designer’s physical layout of an operating room.

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Designing Ethics: Shifting Ethical Understanding In Design

Product Designer (REMOTE)

Looking for a well-rounded Product designer [REMOTE]
We’re growing our design team and looking for a person who understands product design, business perspective and why we do stuff that we do, but who’s also very good at visual design.
What will you be working on? Semaphore is a continuous delivery service, focused on speed and simplicity. A tool that helps developers write better code. More on semaphoreci.com.
Who you’ll be working with?

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Product Designer (REMOTE)

Level-Up Email Campaigns With Customer Journey Mapping

I became a huge fan of customer journey mapping (CJM) the first time I was introduced to it. And after a few years of mapping, tweaking and presenting maps, my team and I started looking for other more exotic uses of this technique. The law of the instrument at its best, I suppose. Well, seek and ye shall find.
Customer journey mapping is a visualization technique that helps marketing specialists, user experience designers, and product and business owners see the journey people take when interacting with products and services.

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Level-Up Email Campaigns With Customer Journey Mapping

How to use pricing psychology to motivate your shoppers: Two test results just in time for the Holidays

Black Friday, Cyber Monday, holiday sales, and post-Christmas blow-outs: We’re in the middle of the biggest buying season of the…Read blog postabout:How to use pricing psychology to motivate your shoppers: Two test results just in time for the Holidays

The post How to use pricing psychology to motivate your shoppers: Two test results just in time for the Holidays appeared first on WiderFunnel Conversion Optimization.

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How to use pricing psychology to motivate your shoppers: Two test results just in time for the Holidays

Dwelling On The Past: The Importance Of Project Retrospectives (Part 1)

We should always look for opportunities to grow and improve. Retrospectives and reflections allow you to codify what you’ve learned from experience, to document mistakes and avoid future ones, and to increase your potential to grow in the future. Agile methodologies typically include time for retrospectives throughout a project. Regardless of your methodology, all teams would benefit from having a retrospective at the conclusion of a project.
Additionally, we can learn from our mistakes, identify what works well, and better understand ourselves through personal reflection.

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Dwelling On The Past: The Importance Of Project Retrospectives (Part 1)

How To Make Use Of Weekly Design Meetings

How do you keep a team engaged? How do you make sure the team gets up to date with everything that’s being released? How often do the team members talk to each other face to face? Do they have enough support to finish their tasks or to pursue their growth?
These are questions that popped in my head once a design team started to grow quickly in front of my eyes.

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How To Make Use Of Weekly Design Meetings

How Hotjar Gained 60+ New Trial Signups a Month with a Single Overlay

Hotjar’s content experiment with overlays is turning website visitors into new customers. Here’s how.

If you Google “Content is king,” here’s what you’ll find: More than 37 million Google results that justify how important content is online.

It’s a tired phrase, but it’s true. At Unbounce, for instance, our blog has been invaluable in growing our digital footprint and our business.

Every once in a while, you hear a story about someone who uses content to earn new customers and new revenue. And, they make it seem pretty easy (like “Why didn’t I think of that?”).

Well, Nick Heim, the Director of Inbound Marketing at Hotjar, has done just that. He offered website visitors an ebook at just the right time and in just the right way by using an overlay.

Overlays are modal lightboxes that launch within a webpage and focus attention on a single offer. Still fuzzy on what an overlay is? Click here.

Overlays, a type of Unbounce Convertables, allow you to show relevant offers to specific users at the perfect time, making them less likely to leave your website without converting.

By implementing a Convertable into his campaign, Nick isn’t just bringing in new leads, he’s actually turning website visitors into paying Hotjar users. So how’s he doing it?

Let’s start from the beginning

The TL;DR? Hotjar implemented a new Convertable on their pricing page, which resulted in new signups. The overlay offered visitors an ebook, The Hotjar Action Plan, in exchange for their first name and email address.

Hotjar Pricing Page Overlay

The overlay converted 408 visitors in the first three weeks, 75% of which were not existing Hotjar customers.

Once a visitor converted on the overlay they received an email from Hotjar right away. Non-customers received an email with the ebook as a PDF, along with an offer to try out Hotjar for an extended period of time.

Nick explains:

For non-users, we sent them a quick instant thank you email followup that contained the asset and offered a 30 day trial of the Hotjar Business Plan. This is double the trial length a new user would usually receive by signing up through our site.

Here’s what the actual email looks like:

Hotjar follow up email

Hotjar makes good use of the email they sent to preexisting customers, too. That variation contains the ebook as well as a simple question about what type of content they’d like to see — allowing Hotjar to continue delivering value to their customers. #winwin

The overlay strategy

The overlay Nick built was set to appear only to first-time visitors who are exiting the Hotjar pricing page.

According to Nick,

This was more of a visitor experience decision than anything. We didn’t want to come off as badgering visitors in the research phase [of the buying process].

Hotjar Convertable Setup
Setting trigger rules in the Unbounce builder.

So, did it work?

“Absolutely, we’re getting 60-70 new users per month as a result of the Convertable,” said Nick.

From the overlay, about 3% of page visitors convert on the page.

Hotjar Convertable Results

Of those that converted on the overlay, 75% were not current Hotjar customers and about 19% of the non-users who received their follow-up email with the PDF have become new Hotjar customers.

Already an Unbounce customer? Log into Unbounce and start using Convertables today at no extra cost.

Experimenting the Hotjar Way

Nick explained that his team at Hotjar hadn’t implemented overlays into their lead gen strategy before using the Unbounce Convertable; “this was a total experiment. We wanted to be able to nurture the new leads coming from different channels and bring them back.”

Nick pointed out that, “these things [overlays] can be used really wrong. You need to be careful and consider the human on the other end. Think about the entire process.”

For their experiment, Nick said, “[we didn’t have] hard goals, but we wanted to prove whether there was a case for using overlays.” Nick pointed out that it can be difficult to measure the negative effects of user experience — especially without a baseline to measure your results against.

“We wanted to see if the risk was worth the reward. We did get the quantitative results — which for us, measure better than industry standards.”

Hotjar’s Golden Rules for Using Overlays

Through this trial experience, Nick and his team at Hotjar established some general guidelines for using overlays. Nick shared his golden rule for delighting visitors with overlays (opposed to pestering them).

Start by asking yourself these questions:

First, is it appropriate to use an overlay in this part of the user journey?

If the answer is yes, ask yourself “What’s the least annoying way to accomplish that?” If the answer is no, don’t use it.

Second, “Does it solve the problem [website visitors] are looking to solve?” Nick emphasized that the offer on the overlay needs to align to the problem that people are trying to solve.

Finally, how do you know if you’re offering the right thing? Nick says, “Ask people! This is an awesome way to improve your content.”

Hotjar's golden rules for using overlays

Should you use Convertables?

Overlays give us marketers an opportunity to present the right people with the right offer at the right time. Of course, they can also be used to do the opposite, and, as Nick says, “you don’t want to leave someone with a bad taste in their mouth,”

Like any good data-driven marketer, you’re going to want to take it for a test drive. Like Hotjar, try experimenting with overlays to decide they’re a good fit. At the end of the day, it’s your customers and your brand that will decide if overlays work in your marketing strategy.

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How Hotjar Gained 60+ New Trial Signups a Month with a Single Overlay