Tag Archives: testing

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User Experience Testing: UX Methods and Tools

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User experience testing often scares entrepreneurs and marketers. It seems like a daunting task, especially if you have lots of products or lots of pages on your website. However, it’s essential if you want more conversions. ClickMechanic conducted extensive user experience testing before relaunching its website. The testing resulted in an impressive 50 percent increase in conversions. Furthermore, a Magnetic North study revealed that more than 90 percent of respondents had had a poor user experience, and that about 33 percent reported they would abandon an online shopping cart due to poor UX. Clearly, there’s a correlation between user experience…

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User Experience Testing: UX Methods and Tools

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How to Choose the Right Testing Software For Your Business

Every customer base is unique. Your ability to win your own marketing victories depends on understanding the users visiting your website each and every day. If you’ve spent any amount of time on The Daily Egg or similarly focused blogs, you know that thorough testing is paramount to your web business’ success. You might be intuitive (or lucky) enough to correctly read your customers on any given campaign, but over the long run, success WILL depend on data analysis. Despite the hundreds of voices claiming that marketing is an art, you’ve heard of Neil Patel, Avinash Kaushik, Danny Sullivan, and…

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How to Choose the Right Testing Software For Your Business

Start A/B Testing Today with 6 Simple Steps

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You’ve likely heard the phrase, “If you’re not doing A/B testing, you’re guessing” many times while reading various marketing blogs. This is applicable to a wide range of activities, and it’s certainly the case for website improvements and conversion rate optimization. As Kathryn Aragon points out here: The trouble is, if we aren’t testing, we’re fooling ourselves. We don’t really know what works. We’re just guessing. That’s why for many site owners, testing new changes before implementing them is a no-brainer. We treat it like an essential step in the process — because it is. But it’s important that you…

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Start A/B Testing Today with 6 Simple Steps

A Comprehensive Guide To User Testing

(This is a sponsored article.) With a prototype of your design built, it’s important to start testing it to see if the assumptions you have made are correct. In this article, the seventh in my ongoing series exploring the user experience design process, I’ll explore the importance of user testing.
As I explored in my earlier article on research, where I explored the research landscape, there are many different types of research methods you can use, and there are a variety of different user tests you can run, including:

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A Comprehensive Guide To User Testing

How to Avoid Web Analytics “Analysis Paralysis” and Spend More Time Making Optimization Wins

It’s much easier to start your website optimization journey from a visual perspective than a strictly numerical one. When you can immediately see where visitors and users are clicking and where they’re not, you’re instantly clued into obvious bottlenecks, blockers, and regions that are completely ignored. Take this Google Analytics data for example… When you start digging through your typical analytics package, you’ll end up several pages deep, looking at listed data such as that shown above. Not always helpful, right? Visualizations are the best place to start What happens when I look at visual website analytics? This is a…

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How to Avoid Web Analytics “Analysis Paralysis” and Spend More Time Making Optimization Wins

The Crazy Egg A/B Test Planning Guide

A/B Testing, or “Split Testing” as it is also known, can be one of the most useful and powerful tools available for CRO, when used correctly. Without careful planning and analysis, however, the potential benefits of an A/B test may be outweighed by the combined impact of errors, noise and false assumptions. For these reasons, we created The Crazy Egg A/B Test Planning Guide. Our user-friendly guide provides a roadmap through the A/B test planning process. In addition, it serves as a convenient way to record and store your testing history for future review. What is an A/B Test? If…

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The Crazy Egg A/B Test Planning Guide

Meet XRespond Testing Tool: Let’s Make Building Responsive Websites Simpler

The way people consume information is constantly evolving. As web designers and developers, we keep up with all of the different screen shapes and sizes, learning to create beautiful, flexible software. Yet most of the available tools still don’t reflect the nature and diversity of the platform we’re building for: the browser.
When I was making my first responsive website in 2012, I quickly realized how inefficient and time-consuming the constant browser window resizing was.

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Meet XRespond Testing Tool: Let’s Make Building Responsive Websites Simpler

Learn from the Best: an Interview with Digital Marketing Legend Larry Kim

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My first real introduction to Larry Kim was when I helped coordinate the webinar: The 10 Weirdest A/B Tests Guaranteed to Double Your Business Growth. Larry came up with that genius headline and naturally we had a full house that day. I’ve been hooked on Larry ever since. We wanted to catch up with Mr. Kim and ask him a few questions around conversion rate optimization, testing, and digital marketing. Here’s what he had to say.. 1. With A/B testing, most variations of the control underperform and fail. Correct? And if so, why is that? Yes. This is true and…

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Learn from the Best: an Interview with Digital Marketing Legend Larry Kim

How to Create, Track and Rank CRO Hypotheses So You Know What to Test

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CRO makes big promises. But the way people get to those 300% lifts in conversions is by being organized. Otherwise, you find yourself in the position that a lot of marketers do: you do a test, build on the result, wait a while, do another test, wait a while… meanwhile, the big jumps in conversions, leads and revenue never really seem to manifest. That’s because only a structured approach can get you in position to make the best use of your testing time and budget. This isn’t something you want to be doing by the seat of your pants. In…

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How To Create An A/B Testing Research Framework For Faster Iterations & More Wins

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Here’s the most common problem I see when it comes to conversion rate optimization (CRO): Not putting enough energy into conducting the proper initial research into what to test. One round of user tests, then change the website. One heatmap, then change the website. One cohort analysis, then change the website. This can lead to very bad testing habits. When you are trying to improve your conversion rate, you should do multiple types of research. You should be using: Qualitative methods (e.g., usability testing, 5-second testing, surveys, etc.) Quantitative methods (e.g., heatmapping, cohort analysis, funnel analysis, segmentation, etc.) And of…

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How To Create An A/B Testing Research Framework For Faster Iterations & More Wins