Tag Archives: testing

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These 3 Simple Website A/B Tests Can Help You Save Millions

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Have you ever thought, “If we could increase our traffic by X%, digital marketing would become so much easier”? If so, don’t worry—you’re not alone. Many companies choose to funnel a large percentage of their marketing spend into advertising, hoping to scale their business by attracting large numbers of new customers. Unfortunately, paid customer acquisition has become increasingly competitive and expensive. Steve Dennis writes for Forbes, “As it turns out, many online brands attract their first tranche of customers relatively inexpensively, through word of mouth or other low cost strategies. Where things start to get ugly is when these brands…

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These 3 Simple Website A/B Tests Can Help You Save Millions

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How to do A/B Testing and Improve Your Conversions Quickly

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If you’re not A/B testing your content, you’re leaving money on the table. The only way to truly evaluate your conversion funnel and marketing campaign is to get data directly from your customers. From e-commerce to SaaS, guesswork won’t cut it. You need enough hard data to understand how your audience responds to specific elements on your website. But what is A/B testing and how does it work? That’s what I’m covering today. There’s a lot of information here, so feel free to skip around if there’s a specific section that interests you: What Is A/B Testing and How Does…

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How to do A/B Testing and Improve Your Conversions Quickly

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User Experience Testing: UX Methods and Tools

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User experience testing often scares entrepreneurs and marketers. It seems like a daunting task, especially if you have lots of products or lots of pages on your website. However, it’s essential if you want more conversions. ClickMechanic conducted extensive user experience testing before relaunching its website. The testing resulted in an impressive 50 percent increase in conversions. Furthermore, a Magnetic North study revealed that more than 90 percent of respondents had had a poor user experience, and that about 33 percent reported they would abandon an online shopping cart due to poor UX. Clearly, there’s a correlation between user experience…

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User Experience Testing: UX Methods and Tools

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How to Choose the Right Testing Software For Your Business

Every customer base is unique. Your ability to win your own marketing victories depends on understanding the users visiting your website each and every day. If you’ve spent any amount of time on The Daily Egg or similarly focused blogs, you know that thorough testing is paramount to your web business’ success. You might be intuitive (or lucky) enough to correctly read your customers on any given campaign, but over the long run, success WILL depend on data analysis. Despite the hundreds of voices claiming that marketing is an art, you’ve heard of Neil Patel, Avinash Kaushik, Danny Sullivan, and…

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How to Choose the Right Testing Software For Your Business

Start A/B Testing Today with 6 Simple Steps

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You’ve likely heard the phrase, “If you’re not doing A/B testing, you’re guessing” many times while reading various marketing blogs. This is applicable to a wide range of activities, and it’s certainly the case for website improvements and conversion rate optimization. As Kathryn Aragon points out here: The trouble is, if we aren’t testing, we’re fooling ourselves. We don’t really know what works. We’re just guessing. That’s why for many site owners, testing new changes before implementing them is a no-brainer. We treat it like an essential step in the process — because it is. But it’s important that you…

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Start A/B Testing Today with 6 Simple Steps

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A Comprehensive Guide To User Testing

(This is a sponsored article.) With a prototype of your design built, it’s important to start testing it to see if the assumptions you have made are correct. In this article, the seventh in my ongoing series exploring the user experience design process, I’ll explore the importance of user testing.
As I explored in my earlier article on research, where I explored the research landscape, there are many different types of research methods you can use, and there are a variety of different user tests you can run, including:

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A Comprehensive Guide To User Testing

How to Avoid Web Analytics “Analysis Paralysis” and Spend More Time Making Optimization Wins

It’s much easier to start your website optimization journey from a visual perspective than a strictly numerical one. When you can immediately see where visitors and users are clicking and where they’re not, you’re instantly clued into obvious bottlenecks, blockers, and regions that are completely ignored. Take this Google Analytics data for example… When you start digging through your typical analytics package, you’ll end up several pages deep, looking at listed data such as that shown above. Not always helpful, right? Visualizations are the best place to start What happens when I look at visual website analytics? This is a…

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How to Avoid Web Analytics “Analysis Paralysis” and Spend More Time Making Optimization Wins

The Crazy Egg A/B Test Planning Guide

A/B Testing, or “Split Testing” as it is also known, can be one of the most useful and powerful tools available for CRO, when used correctly. Without careful planning and analysis, however, the potential benefits of an A/B test may be outweighed by the combined impact of errors, noise and false assumptions. For these reasons, we created The Crazy Egg A/B Test Planning Guide. Our user-friendly guide provides a roadmap through the A/B test planning process. In addition, it serves as a convenient way to record and store your testing history for future review. What is an A/B Test? If…

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The Crazy Egg A/B Test Planning Guide

Meet XRespond Testing Tool: Let’s Make Building Responsive Websites Simpler

The way people consume information is constantly evolving. As web designers and developers, we keep up with all of the different screen shapes and sizes, learning to create beautiful, flexible software. Yet most of the available tools still don’t reflect the nature and diversity of the platform we’re building for: the browser.
When I was making my first responsive website in 2012, I quickly realized how inefficient and time-consuming the constant browser window resizing was.

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Meet XRespond Testing Tool: Let’s Make Building Responsive Websites Simpler

Learn from the Best: an Interview with Digital Marketing Legend Larry Kim

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My first real introduction to Larry Kim was when I helped coordinate the webinar: The 10 Weirdest A/B Tests Guaranteed to Double Your Business Growth. Larry came up with that genius headline and naturally we had a full house that day. I’ve been hooked on Larry ever since. We wanted to catch up with Mr. Kim and ask him a few questions around conversion rate optimization, testing, and digital marketing. Here’s what he had to say.. 1. With A/B testing, most variations of the control underperform and fail. Correct? And if so, why is that? Yes. This is true and…

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Learn from the Best: an Interview with Digital Marketing Legend Larry Kim