Ah, the keyword game. One of the greatest achievements for a search engine optimizer is to get their web pages to appear on the first page of Google search results for their desired keywords. As Google ages, more and more of the optimal slots for these prized keywords are taken. And the more a web page ages, the more links from around the web will point to it and the harder it becomes to unseat. For instance, when someone wants to reference or link to a certain topic, it’s a typical habit for someone to do a quick Google search…
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Infographic: How Long Does It Take To Rank In Google?
A couple of weeks ago, we interviewed Larry Kim, founder of WordStream and current CEO of Mobile Monkey. The interview was a success, and we decided to do a webinar together to keep the good momentum going. Now, I have no idea what Larry is going to unveil in this webinar. But I do know that Larry always rocks webinars and blows away his audience with incredibly valuable insights and strategies. Originally, I didn’t like the headline for this webinar. For some reason, I thought it was too much of a cliché, at first glance. But then I realized, if…
The post Webinar: 10 Conversion Rate Optimization Truth Bombs That Will Change the Way You Think appeared first on The Daily Egg.
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Webinar: 10 Conversion Rate Optimization Truth Bombs That Will Change the Way You Think
SEO can be expensive, but there are plenty of promotional opportunities that are free and cost-effective if you focus on value exchange and relationships. (Never invest in low-quality spam though — make sure any link building is strategic and carefully supervised). Warnings aside, there are ways to hack around tight budgets and achieve more for less with your link building. You don’t always have to invest in expensive advertising and publishing fees to gain good SEO traction. Here are some ways to get links, mentions, and shares without spending too much money (or time). Most of these tactics will help…
The post How to Get Links For (Almost) Free: SEO Hacks For Tight Budgets appeared first on The Daily Egg.
How to Get Links For (Almost) Free: SEO Hacks For Tight Budgets
Think NASA launches without solid preparation? Well, neither should your marketing team. Image via Shutterstock
Quick show of hands: Who loves spending oodles of time and energy on a task, only to find out someone else has been working on the same thing?
What about when you casually scope a project only to realize halfway through that it’s going to require more time and resources than you originally thought?
No one again?
I’ll stop — y’all know what I’m getting at: proper preparation is key to getting a campaign shipped with minimal friction. This means filling out a detailed brief and scoping the project from start to finish.
Are you thinking, “Ugh, what if I don’t have a tried-and-true process? And now I have to make a brief from scratch — where am I going to find the time for that?” Well, fear not, my friends, we have just the thing for you.
It’s a complete multi-channel campaign launch kit, and it’s what we use at Unbounce for all our digital marketing campaigns.
Inside the Digital Campaign Launch Kit, you’ll find the following items:
- Campaign projections worksheet
- Marketing brief template
- A start-to-finish process for launching multi-channel campaigns, including how to define roles, determine your target market and messaging, identify the campaign’s objective, strategy, tactics and targets and get buy-in from stakeholders. Oh, and how to launch
Want to drive epic results and execute campaigns like a well-oiled machine?
Download our FREE Digital Campaign Launch Kit!
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Master the Multi-Channel Campaign [Free Digital Campaign Launch Kit]
You might think that you’re incapable of effective content marketing, because you don’t have the chops for great writing. Think again. Sure, you might not be the next John Donne, but that doesn’t mean that you can’t fill up your blog with great articles that reel in visitors. Content marketing works. Even if you suck at writing. But how does it work? Here are some ways that you can create engaging content even if you’re a terrible writer. 1. First, Break All the Rules Yes, that’s the name of a famous book, but the principle in the title applies here…
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How to Create Engaging Content (Even If You’re a Terrible Writer)