The past years have been remarkable for web technologies. Our code has become modular, clean and well-defined. Our tooling for build processes and audits and testing and maintenance has never been so powerful. Our design process is systematic and efficient. Our interfaces are smooth and responsive, with a sprinkle of beautiful transitions and animations here and there. And after so many years, accessibility and performance have finally become established, well-recognized pillars of user experience.
Respect Always Comes First
Like with any type of marketing, SaaS marketing is all about understanding your customers. If you don’t know your audience like you know yourself, you might as well pack your bags and choose another career. That’s how crucial it is. But sometimes, you can know your audience super well, and you just get…stuck. It’s happened to even the best of businesses. Your product development, marketing, and launch could all be on point, and everything could still go belly up. Maybe you’re only getting a few sales, so you get demotivated. Is your product really good after all? Could you be…
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Understanding The Product Adoption Curve Could Totally Transform Your SaaS Marketing
Ah, the keyword game. One of the greatest achievements for a search engine optimizer is to get their web pages to appear on the first page of Google search results for their desired keywords. As Google ages, more and more of the optimal slots for these prized keywords are taken. And the more a web page ages, the more links from around the web will point to it and the harder it becomes to unseat. For instance, when someone wants to reference or link to a certain topic, it’s a typical habit for someone to do a quick Google search…
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Infographic: How Long Does It Take To Rank In Google?
A couple of weeks ago, we interviewed Larry Kim, founder of WordStream and current CEO of Mobile Monkey. The interview was a success, and we decided to do a webinar together to keep the good momentum going. Now, I have no idea what Larry is going to unveil in this webinar. But I do know that Larry always rocks webinars and blows away his audience with incredibly valuable insights and strategies. Originally, I didn’t like the headline for this webinar. For some reason, I thought it was too much of a cliché, at first glance. But then I realized, if…
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Webinar: 10 Conversion Rate Optimization Truth Bombs That Will Change the Way You Think
SEO can be expensive, but there are plenty of promotional opportunities that are free and cost-effective if you focus on value exchange and relationships. (Never invest in low-quality spam though — make sure any link building is strategic and carefully supervised). Warnings aside, there are ways to hack around tight budgets and achieve more for less with your link building. You don’t always have to invest in expensive advertising and publishing fees to gain good SEO traction. Here are some ways to get links, mentions, and shares without spending too much money (or time). Most of these tactics will help…
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How to Get Links For (Almost) Free: SEO Hacks For Tight Budgets
Think NASA launches without solid preparation? Well, neither should your marketing team. Image via Shutterstock
Quick show of hands: Who loves spending oodles of time and energy on a task, only to find out someone else has been working on the same thing?
What about when you casually scope a project only to realize halfway through that it’s going to require more time and resources than you originally thought?
No one again?
I’ll stop — y’all know what I’m getting at: proper preparation is key to getting a campaign shipped with minimal friction. This means filling out a detailed brief and scoping the project from start to finish.
Are you thinking, “Ugh, what if I don’t have a tried-and-true process? And now I have to make a brief from scratch — where am I going to find the time for that?” Well, fear not, my friends, we have just the thing for you.
It’s a complete multi-channel campaign launch kit, and it’s what we use at Unbounce for all our digital marketing campaigns.
Inside the Digital Campaign Launch Kit, you’ll find the following items:
- Campaign projections worksheet
- Marketing brief template
- A start-to-finish process for launching multi-channel campaigns, including how to define roles, determine your target market and messaging, identify the campaign’s objective, strategy, tactics and targets and get buy-in from stakeholders. Oh, and how to launch
Want to drive epic results and execute campaigns like a well-oiled machine?
Download our FREE Digital Campaign Launch Kit!
By entering your email you’ll receive weekly Unbounce Blog updates and other resources to help you become a marketing genius.
Master the Multi-Channel Campaign [Free Digital Campaign Launch Kit]
You might think that you’re incapable of effective content marketing, because you don’t have the chops for great writing. Think again. Sure, you might not be the next John Donne, but that doesn’t mean that you can’t fill up your blog with great articles that reel in visitors. Content marketing works. Even if you suck at writing. But how does it work? Here are some ways that you can create engaging content even if you’re a terrible writer. 1. First, Break All the Rules Yes, that’s the name of a famous book, but the principle in the title applies here…
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How to Create Engaging Content (Even If You’re a Terrible Writer)
More than ever, designers are being asked to create experiences for a variety of mobile devices. As tablet adoption increases and we move into the post-PC world, companies will compete for users’ attention with the quality of their experience. Designing successful apps for Android tablets requires not only a great concept that will encourage downloads, usage and retention, but also an experience that Android users will find intuitive and native to the environment.
How To Design For Android Tablets
35 designers. 5 questions. 5 precise answers. Result: 175 professional suggestions, tips and ideas from some of the best web-developers all around the world. In March we’ve selected over 35 prominent designers and design companies, contacted them and asked to answer five design-related questions, sharing their knowledge and experience with fellows developers. Here on Smashing Magazine.
You may want to take a look at the following related posts:
Group Interview: Expert Advice For Students and Young Web Designers Women In Web Design: Group Interview The Lost Files – Interviews: Expert Tips From Renowned Designers (part 2 of 4)’“) 35 Designers: how did we find them?
35 Designers x 5 Questions