Good marketers are obsessed with numbers. They look at them every morning and end their day by checking them “one last time.” According to AdAge, 93% of CMOs are under more pressure to deliver a better ROI. The problem is, they can’t do that if they don’t understand performance at all stages of the marketing funnel. In this article, I’m going to outline key KPIs you must measure to help improve your ecommerce marketing. From awareness to retention, you’ll learn the metrics to watch daily and how to improve them. 1. Brand Name Search Brand awareness often gets a bad…
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The KPIs Every Ecommerce Marketer Must Measure for Growth
“Google Penalty.” Those two words are all it takes to make all SEOs (search engine optimizers) and internet marketers cringe. But honestly, you shouldn’t really fear these words. There is an easy recipe to follow so that you’ll never have to worry about it: Make Sure Your On-Page SEO is Tip-Top – Many websites suffer from poor on-page SEO issues. Have an SEO professional audit your website and implement their recommendations. This means get your title tags in order, use meta descriptions, and stay away from keyword cannibalization. Create Useful Content – I purposely stayed away from using the word…
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Infographic: How to Avoid a Google SEO Penalty
Newbies in the digital marketing space are usually surprised when I tell them this: Email marketing is the most effective form of marketing available today. What about Snapchat? What about Instagram stories? What about virtual reality? What about influencer marketing? What about Facebook groups? Nope, sorry. Those platforms are new, sexy, fun, innovative, and yes, they are somewhat effective. But if you want to talk raw power and cold, hard conversions, it’s email, folks. When you consider the time, effort, cost, ROI, and all the other factors that go into considering a marketing channel, email comes out on top. “But…
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The Psychology Behind a Perfectly Formatted Email Newsletter
When it comes to getting visitors to your website, more is always better. But getting traffic that’s engaged, interested and active? That’s another story. In this article, we’ll look at some of the more uncommon ways businesses and organizations have used to not only drive traffic to their websites, but traffic that converts. 1. Turn Something Ordinary into Something Meaningful CAPTCHAs. Those ubiquitous spam-fighting devices full of letters and numbers that we enter to prove we’re human. We see them everywhere online yet seldom give a second thought to them. A civil rights group came up with a clever solution…
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5 Weird Methods Well-Known Brands are Using to Drive Traffic (That You Can Do Too)
“By playing in a band,” was my answer.
How Being In A Band Taught Me To Be A Better Web Designer