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A Conference Without Slides: Meet SmashingConf Toronto 2018 (June 26-27)




A Conference Without Slides: Meet SmashingConf Toronto 2018 (June 26-27)

Vitaly Friedman



What would be the best way to learn and improve your skills? By looking designers and developers over their shoulder! At SmashingConf Toronto taking place on June 26–27, we will exactly do that. All talks will be live coding and design sessions on stage, showing how speakers such as Dan Mall, Lea Verou, Rachel Andrew, and Sara Soueidan design und build stuff — including pattern libraries setup, design workflows and shortcuts, debugging, naming conventions, and everything in between. To the tickets →

Smashingconf Toronto 2018
What if there was a web conference without… slides? Meet SmashingConf Toronto 2018 with live sessions exploring how experts think, design, build and debug.

The night before the conference we’ll be hosting a FailNight, a warm-up party with a twist — every single session will be highlighting how we all failed on a small or big scale. Because, well, it’s mistakes that help us get better and smarter, right?

Speakers

One track, two conference days (June 26–27), 16 speakers, and just 500 available seats. We’ll cover everything from efficient design workflow and getting started with Vue.js to improving eCommerce UX and production-ready CSS Grid Layouts. Also on our list: performance audits, data visualization, multi-cultural designs, and other fields that may come up in your day-to-day work.

Here’s what you should be expecting:

Dan Mall and Lea Verou are two of the speakers at SmashingConf Toronto
That’s quite a speakers line-up, with topics ranging from live CSS/JavaScript coding to live lettering.

Conference Tickets

C$699Get Your Ticket

Two days of great speakers and networking
Check all speakers →

Conf + Workshop Tickets

Save C$100 Conf + Workshop

Three days full of learning and networking
Check all workshops →

Workshops At SmashingConf Toronto

On the two days before and after the conference, you have the chance to dive deep into a topic of your choice. Tickets for the full-day workshops cost C$599. If you combine it with a conference ticket, you’ll save C$100 on the regular workshop price. Seats are limited.

Workshops on Monday, June 25th

Sara Soueidan on The CSS & SVG Power Combo
Sara SoueidanThe workshop with the strongest punch of creativity. The CSS & SVG Power Combo is where you will learn about the latest, cutting-edge CSS and SVG techniques to create creative crisp and beautiful interfaces. We will also be looking at any existing browser inconsistencies as well as performance considerations to keep in mind. And there will be lots of exercises and practical examples that can be taken and directly applied in real life projects.Read more…

Sarah Drasner on Intro To Vue.js
Sarah DrasnerVue.js brings together the best features of the Javascript framework landscape elegantly. If you’re interested in writing maintainable, clean code in an exciting and expressive manner, you should consider joining this class. Read more…

Tim Kadlec on Demystifying Front-End Security
Tim KadlecWhen users come to your site, they trust you to provide them with a good experience. They expect a site that loads quickly, that works in their browser, and that is well designed. And though they may not vocalize it, they certainly expect that the experience will be safe: that any information they provide will not be stolen or used in ways they did not expect. Read more…

Aaron Draplin on Behind The Scenes With The DDC
Aaron DraplinGo behind the scenes with the DDC and learn about Aaron’s process for creating marks, logos and more. Each student will attack a logo on their own with guidance from Aaron. Could be something you are currently working on, or have always wanted to make. Read more…

Dan Mall on Design Workflow For A Multi-Device World
Dan MallIn this workshop, Dan will share insights into his tools and techniques for integrating design thinking into your product development process. You’ll learn how to craft powerful design approaches through collaborative brainstorming techniques and how to involve your entire team in the design process. Read more…

Vitaly Friedman on Smart Responsive UX Design Patterns
Vitaly FriedmanIn this workshop, Vitaly Friedman, co-founder of Smashing Magazine, will cover practical techniques, clever tricks and useful strategies you need to be aware of when working on responsive websites. From responsive modules to clever navigation patterns and web form design techniques; the workshop will provide you with everything you need to know today to start designing better responsive experiences tomorrow. Read more…

Workshops on Thursday, June 28th

Eva-Lotta Lamm on Sketching With Confidence, Clarity And Imagination
Eva-Lotta LammBeing able to sketch is like speaking an additional language that enables you to structure and express your thoughts and ideas more clearly, quickly and in an engaging way. For anyone working in UX, design, marketing and product development in general, sketching is a valuable technique to feel comfortable with. Read more…

Nadieh Bremer on Creative Data Visualization Techniques
Nadieh BremerWith so many tools available to visualize your data, it’s easy to get stuck in thinking about chart types, always just going for that bar or line chart, without truly thinking about effectiveness. In this workshop, Nadieh will teach you how you can take a more creative and practical approach to the design of data visualization. Read more…

Rachel Andrew on Advanced CSS Layouts With Flexbox And CSS Grid
This workshop is designed for designers and developers who already have a good working knowledge of HTML and CSS. We will cover a range of CSS methods for achieving layout, from those you are safe to use right now even if you need to support older version of Internet Explorer through to things that while still classed as experimental, are likely to ship in browsers in the coming months. Read more…

Joe Leech on Psychology For UX And Product Design
Joe LeechThis workshop will provide you with a practical, hands-on way to understand how the human brain works and apply that knowledge to User Experience and product design. Learn the psychological principles behind how our brain makes sense of the world and apply that to product and user interface design. Read more…

Seb Lee-Delisle on Javascript Graphics And Animation
Seb Lee-DelisleIn this workshop, Seb will demonstrate a variety of beautiful visual effects using JavaScript and HTML5 canvas. You will learn animation and graphics techniques that you can use to add a sense of dynamism to your projects. Read more…

Vitaly Friedman on New Front-End Adventures In Responsive Design
Vitaly FriedmanWith HTTP/2, Service Workers, Responsive Images, Flexbox, CSS Grid, SVG, WAI-ARIA roles and Font Loading API now available in browsers, we all are still trying to figure out just the right strategy for designing and building responsive websites efficiently. We want to use all of these technologies and smart processes like atomic design, but how can we use them efficiently, and how do we achieve it within a reasonable amount of time? Read more…

Conference Tickets

C$699Get Your Ticket

Two days of great speakers and networking
Check all speakers →

Conf + Workshop Tickets

Save C$100 Conf + Workshop

Three days full of learning and networking
Check all workshops →

Location

Maybe you’ve already wondered why our friend the Smashing Cat has dressed up as a movie director for SmashingConf Toronto? Well, that’s because our conference venue will be the TIFF Bell Lightbox. Located within the center of Toronto, it is one of the most iconic cinemas in the world and also the location where the Toronto Film Festival takes place. We’re thrilled to be hosted there!

TIFF Bell Lightbox, our venue in Toronto
The TIFF Bell Lightbox, usually a cinema, is the perfect place for thrillers and happy endings as the web writes them.

Why This Conference Could Be For You

SmashingConfs are a friendly and intimate experience. It’s like meeting good friends and making new ones. Friends who share their stories, ideas, and, of course, their best tips and tricks. At SmashingConf Toronto you will learn how to:

  1. Make full advantage of CSS Variables,
  2. Create fluid animation effects with Vue,
  3. Detect and resolve accessibility issues,
  4. Structure components in a pattern library when using CSS Grid,
  5. Build a stable, usable online experience,
  6. Design for cross-cultural audiences,
  7. Create effective and beautiful data visualization from scratch,
  8. Transform your designs with psychology,
  9. Help your design advance with proper etiquette,
  10. Sketch with pen and paper,
  11. … and a lot more.

Download “Convience Your Boss” PDF

We know that sometimes companies encourage their staff to attend a different conference each year. Well, we say; once you’ve found a conference you love, why stray…

Think your boss needs a little more persuasion? We’ve prepared a neat Convince Your Boss PDF that you can use to tip the scales in your favor to send you to the event.

Diversity and Inclusivity

We care about diversity and inclusivity at our events. SmashingConf’s are a safe, friendly place. We don’t tolerate any disrespect or misbehavior. We also provide student and diversity tickets.

Conference Tickets

C$699Get Your Ticket

Two days of great speakers and networking
Check all speakers →

Conf + Workshop Tickets

Save C$100 Conf + Workshop

Three days full of learning and networking
Check all workshops →

See You In Toronto!

We’d love to meet you in Toronto and spend two memorable days full of web goodness, lots of learning, and friendly people with you. An experience you won’t forget so soon. Promised.

Smashing Editorial
(cm)


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A Conference Without Slides: Meet SmashingConf Toronto 2018 (June 26-27)

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On Failures And Successes: Meet SmashingConf Freiburg 2018




On Failures And Successes: Meet SmashingConf Freiburg 2018

Vitaly Friedman



Everybody loves speaking about successes, but nobody can succeed without failing big time along the way. It’s through mistakes that we grow and get smarter. So for the upcoming SmashingConf Freiburg 2018 (Sept. 10–11), we want to put these stories into focus for a change and explore practical techniques and strategies learned in real projects — the hard way. Aarron Walter, Josh Clark, Tammy Everts, Morten Rand-Hendriksen & many others. Sept 10–11. Early-Birds are available now →

SmashingConf Freiburg 2018
One track, two days, honest talks, live sessions, and a handful of practical workshops. That’s SmashingConf Freiburg 2018! Excited yet?

The night before the conference we’ll be hosting a FailNight — a warm-up party with a twist. Every session will be highlighting how we all failed on a small or big scale, and what we all can learn from it. With talks from the community, for the community. Sounds like fun? Well, it will be!

Speakers

As usual, one track, two conference days (Sept. 10–11), 12 speakers, and just 260 available seats. The conference will cover everything from efficient design workflow to design systems and copywriting, multi-cultural designs, designing for mobile and other fields that may come up in your day-to-day work.

First confirmed speakers include:

First confirmed speakers
Aarron Walter and Tammy Everts are two of the first confirmed speakers.

Conference Tickets

€499Get Your Ticket

Two days of great speakers and networking
Check all speakers →

Conf + Workshop Tickets

Save €100 Conf + Workshop

Three days full of learning and networking
Check all workshops →

Workshops At SmashingConf Freiburg

Our workshops give you the opportunity to spend a full day on the topic of your choice. Tickets for the full-day workshops cost €399. If you buy a workshop ticket in combination with a conference ticket, you’ll save €100 on the regular workshop ticket price. Seats are limited

Workshops on Wednesday, September 12th

Josh Clark on Design For What’s Next
Josh ClarkSpend a day exploring the web’s emerging interactions and how you can put them to work today. Your guide is designer Josh Clark, author of Designing for Touch and ambassador of the near future. As you move into newer design tools — speech, bots, physical interfaces, artificial intelligence, and more — you’ll learn the tools and techniques for prototyping and launching these new interfaces and get answers to foundational questions for all your projects. Read more…

Seb Lee-Delisle on JavaScript Graphics And Animation
Seb Lee-DelisleIn this workshop, Seb will demonstrate a variety of beautiful visual effects using JavaScript and HTML5 canvas. You will learn animation and graphics techniques that you can use to add a sense of dynamism to your projects. Seb demystifies programming and explores its artistic possibilities. His presentations and workshops enable artists to overcome their fear of code and encourage programmers of all backgrounds to be more creative and imaginative. Read more…

Vitaly Friedman on Dirty Little Tricks From The Dark Corners Of eCommerce
Vitaly FriedmanIn this workshop, Vitaly will use real-life examples as a case study and examine refinements of the interface on spot. You’ll set up a very clear roadmap on how you can do the right things in the right order to improve conversion and customer experience. That means removing distractions, minimizing friction and avoiding disruptions and dead ends caused by the interface. Read more…

Location

As always, the Historical Merchants’ Hall located right in the heart of our hometown Freiburg will be the home of SmashingConf Freiburg. First mentioned in 1378 and having retained its present-day form since 1520, the “Kaufhaus” is a symbol of the importance of trade in medieval Freiburg, and, well, its beautiful architecture still blows our audience away each year anew.

Historical Merchants’ Hall
The “Kaufhaus” (Historical Merchants’ Hall) will be our Freiburg venue also this time around. (Image credit: John Davey)

Why This Conference Could Be For You

Each SmashingConf is a friendly and intimate experience. A cozy get-together of likeminded people who share their stories, their ideas, their hard-learned lessons. At SmashingConf Freiburg you will learn how to:

  1. Use production-ready CSS Grid layouts,
  2. Performance audits,
  3. Recognize, revise, and resolve dark patterns and misleading copy in your own products,
  4. Design and build a product with a global audience in mind,
  5. Extract action-oriented insights from real user data,
  6. Create better e-commerce experiences,
  7. Create responsible machine-learning applications,
  8. Get leading design right,
  9. … and a lot more.

Download “Convince Your Boss” PDF

You need to convince your boss to send you to Freiburg? No worries, we’ve prepared a neat Convince Your Boss PDF that you can use to tip the scales in your favor. Fingers crossed.

Diversity And Inclusivity

SmashingConfs are a safe, friendly place. We care about diversity and inclusivity at our events and don’t tolerate any disrespect. We also provide student and diversity tickets.

See You In Freiburg!

We’d love you to join us for two memorable days, lots of learning, sharing, and inspiring conversations with friendly people, of course. See you there!

Smashing Editorial
(ms, cm, il)


Source:  

On Failures And Successes: Meet SmashingConf Freiburg 2018

Debugging JavaScript With A Real Debugger You Did Not Know You Already Have

console.log can tell you a lot about your app, but it can’t truly debug your code. For that, you need a full-fledged JavaScript debugger. The new Firefox JavaScript debugger can help you write fast, bug-free code. Here’s how it works.
In this example, we’ll crack open a very simple to-do app with Debugger. Here’s the app, based on basic open-source JavaScript frameworks. Open it up in the latest version of Firefox Developer Edition and then launch debugger.

Link – 

Debugging JavaScript With A Real Debugger You Did Not Know You Already Have

How To Create A Sketch Plugin With Front-End Technologies

UX design hasn’t been the same since Sketch arrived on the scene. The app has delivered a robust design platform with a refreshing, simple user interface. A good product on its own, it achieved critical success by being extended with community plugins.

How To Create A Sketch Plugin With Front-End Technologies

The open nature of the Sketch plugin system means that anyone can identify a need, write a plugin and share it with the community. A major barrier is stopping those eager to take part: Designers and front-end developers must learn how to write a plugin. Unfortunately, Objective-C is difficult to learn!

The post How To Create A Sketch Plugin With Front-End Technologies appeared first on Smashing Magazine.

Originally posted here: 

How To Create A Sketch Plugin With Front-End Technologies

Friendly, Frictionless Work: Best Practices For Enterprise Messaging UX, From Slack

Creating good user experiences for apps inside messaging platforms poses a relatively new design challenge. When moving from desktop web to mobile interfaces, developers have had to rethink interaction design to work around a constrained screen size, a new set of input gestures and unreliable network connections.

Friendly, Frictionless Work: Best Practices For Enterprise Messaging UX, From Slack

Like our tiny touchscreens, messaging platforms also shake up the types of input that apps can accept, change designers’ canvas size, and demand a different set of assumptions about how users communicate.

The post Friendly, Frictionless Work: Best Practices For Enterprise Messaging UX, From Slack appeared first on Smashing Magazine.

Source: 

Friendly, Frictionless Work: Best Practices For Enterprise Messaging UX, From Slack

Save the Date for Unbounce’s Call to Action Conference 2017 [Discount Code Inside]

unnamed

I know you’re busy, so let’s cut to the chase.

Unbounce’s Call to Action Conference is back on June 25th – June 27th in beautiful Vancouver, Canada.

What’s in it for you?

First off, we’ve carefully curated a star-studded speaker lineup that includes the likes of Mari Smith, Scott StrattenKindra Hall and Rand Fishkin. See the full agenda here. (Fun fact: We made a pledge to have 50% female speakers this year, and we stuck to it.)

insidepost3

Additionally, unlike other conferences where you’re torn between tracks, this conference is single-track. No need to miss a thing or weigh up your love for PPC or CRO. You can have it all and bring back stellar takeaways to your team on each of their respective specialities. #Teamplayer

We’re also working closely with our speakers to ensure talks are as actionable as possible. (This is our conference’s promise).

Explore the topics below to see featured talks and get a sense for the ones most exciting to you:

PPC
SEO
Copywriting
Social
CRO

Jonathan Dane — The PPC Performance Pizza

Jonathan DaneIn this session, Johnathan will cover 8 ways to make any PPC channel work with positive ROI. He’ll guide you through a simple framework, The PPC Performance Pizza, that will double performance on any PPC channel, from Google Adwords to Facebook.

You’ll learn:

  • How to use search, social, display, and video PPC to your advantage
  • Which channels and offers work best in tandem for more conversions
  • The frameworks KlientBoost uses to double your performance within 90 days

Rand Fishkin — The Search Landscape In 2017

Rand FishkinMuch has changed (and is changing) in SEO, leaving us with an uncertain future. In this talk, the one and only Rand Fishkin will share his view on the search landscape 2017, dive into data on how users behave in search engines, explain what the election of Donald Trump means to site owners and, most importantly provide you with the essential tactics every marketer should embrace to be prepared for the changes.

You’ll learn:

  • How has search behavior changed and what does it mean for marketers seeking organic search traffic
  • What new tactics and strategies are required to stay ahead of the competition in SEO
  • How might new US government policies affect the web itself and future platform and web marketing opportunities

Amy Harrison — The Customer Disconnect: How Inside-Out Copy Makes You Invisible

Amy HarrisonWhen you write copy, there are 3 critical elements: What you KNOW about your product, what you WRITE about your product, and what your customer THINKS you mean. Unfortunately, it’s too easy to have a disconnect between all three, and when that happens, customer’s don’t realize the true value of what you have to offer. In this talk, you’ll identify any disconnect in your own marketing, and learn how to write copy that breaks through the noise, differentiates your brand, and speaks to your customers’ desires.

You’ll learn:

  • How to recognize if you even HAVE a disconnect
  • How to beat the blank page – know what to include for every piece of copy you create
  • How to make even commoditized products sound different and fresh to your customer

Mari Smith — Winning Facebook Advertising Strategies: 5 Powerful Ways To Leverage Your Results & ROI

Mari SmithFacebook is constantly adding new features, new products and new ad units. What works today and what’s a waste of time and money? How should marketing teams, agencies and brands focus their ad spend for maximum results? In this dynamic session, world-renowned Facebook marketing expert, Mari Smith, will answer these questions and more.

You’ll learn:

  • Simple processes for maximizing paid reach to build a steady flow of top qualified leads
  • How to make your Facebook advertising dollars go much further, and generate an even higher ROI
  • The top ten biggest mistakes marketers make with their Facebook ads and how to fix them

Michael Aagaard – Your Brain Is Lying To You: Become A Better Marketer By Overcoming Confirmation Bias

Michael AagaardHave you ever resisted or ignored a piece of info because it posed a threat to your worldview? If you answered “yes,” you’re like most other human beings on the planet. In fact, according to the last 40 years of cognitive research, favouring information confirming your worldview is extremely common human behaviour. Unfortunately, being biased towards information confirming what we already believe often leads to errors in judgment and costly mistakes in marketing. But how can we overcome this?

You’ll learn:

  • The facts about confirmation bias and why it is such a dangerous pitfall for marketers
  • A framework for becoming aware of and overcoming your own confirmation bias
  • Hands-on techniques for cutting through the clutter and getting information rather than confirmation

Did we mention the workshops?

We’re bringing back workshops (see Sunday’s tab on the agenda) and we’ve tailored the topics based on your feedback. We’ll be talking hyper-targeted overlays, how agencies can leverage landing pages and getting people to swipe right on your landing page. The best part? They’re all included in your ticket price. Most importantly, marketers who purchase CTAConf tickets, get notified first once registration for workshops opens. Workshops were standing room only last year and we’re bringing them back bigger than ever, so first dibs on registration’s a real bonus.

Finally, we want you to have a ton of fun while you learn. We’re talkin’ 8 food trucks, incredible after parties, all the dog hoodies you can handle, wacky activities and full access to the recordings of every session. SPOILER: we’re looking into renting a Ferris wheel (seriously, this is a thing).

Convinced? Grab your tickets here.

(Hey, blog reader. Yeah, you. We like you. Get 15% off ticket price when you use discount code blogsentme.” That’s cheaper than our early bird price.)

Want to see the excitement in action?

Here’s a peek at what we got up to last year:

The countdown is on

Regardless or whether you’re a PPC specialist, conversion copywriter, full-stack marketer or living that agency life, we’ve got something in store for you. Our workshops and talks touch on everything marketing: pay-per-click, agencies, copywriting, conversion rate optimization, landing page optimization, branding and storytelling, email marketing, customer success, search engine optimization and product marketing.

Check out the full agenda here.

insidepost5

See you at the conference (and on that Ferris wheel)!

Grab your tickets here and remember to use discount code “blogsentme” at checkout for 15% off that ticket price!

Read the article: 

Save the Date for Unbounce’s Call to Action Conference 2017 [Discount Code Inside]

Save the Date for Unbounce’s Call to Action Conference 2017

unnamed

I know you’re busy, so let’s cut to the chase.

Unbounce’s Call to Action Conference is back on June 25th – June 27th in beautiful Vancouver, Canada.

What’s in it for you?

First off, we’ve carefully curated a star-studded speaker lineup that includes the likes of Mari Smith, Scott StrattenKindra Hall and Rand Fishkin. See the full agenda here. (Fun fact: We made a pledge to have 50% female speakers this year, and we stuck to it.)

insidepost3

Additionally, unlike other conferences where you’re torn between tracks, this conference is single-track. No need to miss a thing or weigh up your love for PPC or CRO. You can have it all and bring back stellar takeaways to your team on each of their respective specialities. #Teamplayer

We’re also working closely with our speakers to ensure talks are as actionable as possible. (This is our conference’s promise).

Explore the topics below to see featured talks and get a sense for the ones most exciting to you:

PPC
SEO
Copywriting
Social
CRO

Jonathan Dane — The PPC Performance Pizza

Jonathan DaneIn this session, Johnathan will cover 8 ways to make any PPC channel work with positive ROI. He’ll guide you through a simple framework, The PPC Performance Pizza, that will double performance on any PPC channel, from Google Adwords to Facebook.

You’ll learn:

  • How to use search, social, display, and video PPC to your advantage
  • Which channels and offers work best in tandem for more conversions
  • The frameworks KlientBoost uses to double your performance within 90 days

Rand Fishkin — The Search Landscape In 2017

Rand FishkinMuch has changed (and is changing) in SEO, leaving us with an uncertain future. In this talk, the one and only Rand Fishkin will share his view on the search landscape 2017, dive into data on how users behave in search engines, explain what the election of Donald Trump means to site owners and, most importantly provide you with the essential tactics every marketer should embrace to be prepared for the changes.

You’ll learn:

  • How has search behavior changed and what does it mean for marketers seeking organic search traffic
  • What new tactics and strategies are required to stay ahead of the competition in SEO
  • How might new US government policies affect the web itself and future platform and web marketing opportunities

Amy Harrison — The Customer Disconnect: How Inside-Out Copy Makes You Invisible

Amy HarrisonWhen you write copy, there are 3 critical elements: What you KNOW about your product, what you WRITE about your product, and what your customer THINKS you mean. Unfortunately, it’s too easy to have a disconnect between all three, and when that happens, customers don’t realize the true value of what you have to offer. In this talk, you’ll identify any disconnect in your own marketing, and learn how to write copy that breaks through the noise, differentiates your brand, and speaks to your customers’ desires.

You’ll learn:

  • How to recognize if you even HAVE a disconnect
  • How to beat the blank page – know what to include for every piece of copy you create
  • How to make even commoditized products sound different and fresh to your customer

Mari Smith — Winning Facebook Advertising Strategies: 5 Powerful Ways To Leverage Your Results & ROI

Mari SmithFacebook is constantly adding new features, new products and new ad units. What works today and what’s a waste of time and money? How should marketing teams, agencies and brands focus their ad spend for maximum results? In this dynamic session, world-renowned Facebook marketing expert, Mari Smith, will answer these questions and more.

You’ll learn:

  • Simple processes for maximizing paid reach to build a steady flow of top qualified leads
  • How to make your Facebook advertising dollars go much further, and generate an even higher ROI
  • The top ten biggest mistakes marketers make with their Facebook ads and how to fix them

Michael Aagaard – Your Brain Is Lying To You: Become A Better Marketer By Overcoming Confirmation Bias

Michael AagaardHave you ever resisted or ignored a piece of info because it posed a threat to your worldview? If you answered “yes,” you’re like most other human beings on the planet. In fact, according to the last 40 years of cognitive research, favouring information confirming your worldview is extremely common human behaviour. Unfortunately, being biased towards information confirming what we already believe often leads to errors in judgment and costly mistakes in marketing. But how can we overcome this?

You’ll learn:

  • The facts about confirmation bias and why it is such a dangerous pitfall for marketers
  • A framework for becoming aware of and overcoming your own confirmation bias
  • Hands-on techniques for cutting through the clutter and getting information rather than confirmation

Did we mention the workshops?

We’re bringing back workshops (see Sunday’s tab on the agenda) and we’ve tailored the topics based on your feedback. We’ll be talking hyper-targeted overlays, how agencies can leverage landing pages and getting people to swipe right on your landing page. The best part? They’re all included in your ticket price. Most importantly, marketers who purchase CTAConf tickets, get notified first once registration for workshops opens. Workshops were standing room only last year and we’re bringing them back bigger than ever, so first dibs on registration’s a real bonus.

Finally, we want you to have a ton of fun while you learn. We’re talkin’ 8 food trucks, incredible after parties, all the dog hoodies you can handle, wacky activities and full access to the recordings of every session. SPOILER: we’re looking into renting a Ferris wheel (seriously, this is a thing).

Want to see the excitement in action?

Here’s a peek at what we got up to last year:

The countdown is on

Regardless or whether you’re a PPC specialist, conversion copywriter, full-stack marketer or living that agency life, we’ve got something in store for you. Our workshops and talks touch on everything marketing: pay-per-click, agencies, copywriting, conversion rate optimization, landing page optimization, branding and storytelling, email marketing, customer success, search engine optimization and product marketing.

Check out the full agenda here.

insidepost5

See you at the conference (and on that Ferris wheel)!

Follow this link:

Save the Date for Unbounce’s Call to Action Conference 2017

How To Offer More Personal Customer Support Through Effective Automation

Robots are great for cleaning the floor and are perfect for exploring the moon. They’re just not that great at customer support. The last thing your customers want is another “We received your message” email or “Thank you for holding” recording. Robots only succeed in making customers feel like another number, a dubious accomplishment for your team. They’re the opposite of the personal touch that effective support is supposed to be all about.

Visit site: 

How To Offer More Personal Customer Support Through Effective Automation

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11 Keys to Unlocking a Perfect FAQ Section to Reduce Customer Support Tickets

In a recent survey, 67% of respondents reported that they preferred helping themselves over speaking with a representative. 91% said they would use a company’s FAQ to meet their service needs. A self-service FAQ allows customers to find answers to their questions, on their own, without having to raise a support ticket and wait for a reply or call customer support for a solution. While your customer gets instant answers, it also reduces support tickets and the workload on your support agents. Self-service FAQ sounds great, doesn’t it! But how do you build one? Here are 11 tips that can…

The post 11 Keys to Unlocking a Perfect FAQ Section to Reduce Customer Support Tickets appeared first on The Daily Egg.

Read this article – 

11 Keys to Unlocking a Perfect FAQ Section to Reduce Customer Support Tickets