Tag Archives: today

3 Ways Web Design Can Drive Customer Reviews

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Every e-commerce business should strive to collect more online reviews. After all, a recent study found that 1 in 5 online shoppers view customer reviews as the single most important factor influencing their decision to make a purchase. But how does web design influence customer reviews? In this article, we’ll look at 3 web design tips e-commerce businesses can use to deliver a better user experience for online shoppers while encouraging more customers to write reviews. Use Visuals to Summarize Important Information At a Glance Chances are, most of your customers’ reviews will center on the same key details. You…

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7 UX Mistakes Every Designer Unknowingly Commits (And How To Fix Them)

The door outside my office reads: PUSH. Guess what? That’s the handiwork of our HR team. (Thanks, HR team.) The special signage has come to my rescue and to the rescue of office mates so many times. Otherwise, by now we would’ve ripped apart the carpet below, through our mindless pulling and pushing. Initially, I used to blame myself for being so stupid and clumsy for pulling and pushing the door in all the wrong directions, almost always. But then, when I stumbled upon the book Design of Everyday Things by Don Norman I realized how wrong I was. I…

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7 UX Mistakes Every Designer Unknowingly Commits (And How To Fix Them)

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Maximize Your Instagram Sales With Help From These Third-Party Platforms

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The recent explosion in Instagram hype is capturing the attention of marketers everywhere – especially those of us who are keeping tabs on trends in visual storytelling and social media-based audience building. As of this past fall, when the most recent official Instagram community stats were released, the social channel had over 800 million monthly active users, which makes it over twice as popular as Twitter. And the audience engagement here is also particularly strong – especially in certain niches, as data from Rival IQ demonstrates. Source Recently, the Facebook-owned platform announced the ability for multiple accounts to broadcast live…

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Maximize Your Instagram Sales With Help From These Third-Party Platforms

Lessons From 5 of the Most Viewed Product Awareness Videos on YouTube

If you feel like you’ve been seeing a whole lot more video content online over the past couple of years, it’s not your imagination. Video content has proliferated in recent months and the expectation is that it will continue to grow at a rapid pace in the coming years. Just consider the following statistics and data points (as curated by WordStream): Nearly 1 in 2 people watch more than an hour of Facebook or YouTube video per week. More video content is uploaded to the internet every month than all major U.S. TV networks have created in the last three…

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Lessons From 5 of the Most Viewed Product Awareness Videos on YouTube

5 Facebook Ad Hacks I Wish I Had Known Before I Lost Tens of Thousands of Dollars

22% of the world’s total population uses Facebook. Whatever niche you’re in, there are potential customers waiting for you at the click of a button. While Facebook advertising can be immensely lucrative, there is a significant learning curve before you can expect positive results. Recently, PPC advertising has become more competitive. As advertisers flock to Facebook, this drives up the cost per click for campaigns and makes it harder to turn a profit. Some marketers pour money into Facebook only to leave empty-handed, concluding that the platform simply doesn’t work. In the early phases, losing money is inevitable (believe me,…

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5 Facebook Ad Hacks I Wish I Had Known Before I Lost Tens of Thousands of Dollars

How to Storyboard a Marketing Video (When You’re Not an Artist)

Whether you like it or not, content marketing is embracing the visual culture of today and moving towards video. According to HubSpot, 43% of people want to see more video content from marketers, and four times as many customers would rather watch a video about a product than read about it. Which, unfortunately, doesn’t bode well for blog posts. With written content becoming less effective as time goes on, you’re probably already thinking about creating video content as a part of your marketing strategy. You might be eager to jump right in and start creating videos, but planning your content…

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How to Storyboard a Marketing Video (When You’re Not an Artist)

15 Steps to Create a Successful Event Marketing Campaign

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We know what events are. We know what marketing is. But when these two words come together, the whole becomes greater than the sum of its parts. Event marketing is a versatile and impactful marketing channel that is increasingly becoming more critical across various industries. According to Forrester Research, events make up 24% of the average CMO’s B2B marketing budget. This trend seems to be growing, with projections showing that 3.2 million global professional events will be taking place annually by 2020. Statistics like these should come as no surprise. In a digital age where consumers are inundated with multiple…

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15 Steps to Create a Successful Event Marketing Campaign

How to Collaborate with Influencers to Increase Your Conversions: Examples and Tools

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Influencer marketing has been on the rise for a couple of months now, but how many marketers really understand how to use the tactic effectively? It’s not really about buzz. A traffic boost is fine, but how often can you really reach out to niche influencers to collaborate on something? They have their own lives and they are pretty busy people. Influencer-driven projects cannot happen too often. You cannot build your site on them (in most cases), and those traffic boosts they trigger are only temporary. But is it possible to use influencer outreach to improve your bottom line? How…

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How to Collaborate with Influencers to Increase Your Conversions: Examples and Tools

How Lean UX Can Save Your Start-Up

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Lack of “product/market fit” is one of the key reasons for start-up failures. Despite initial success, businesses fail to be sustainable. One way to escape this is to get everyone involved and get back to experience-based design. Don Norman, one of the top names in UX design, coined the term, “User Experience,” back in 1995. He said, “User experience is nothing but starting any design by understanding the audience.” It allows coordination between all the elements and putting together psychology and designing. From the way things were understood in 1995, we have moved a long way in terms of design….

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3 Reasons to Use End-to-End Testing in Your Content Marketing Strategy

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End-to-end testing is a term usually reserved for the product team. Put simply, such testing ensures the product will complete the tasks it is intended to in real life conditions from beginning to end. Interestingly, end-to-end testing is a proven content marketing strategy as well. From The Wirecutter’s in-depth gadget reviews to Michelle Phan’s face care and makeup tutorials, they’ve turned their end-to-end product experience into content. So why do they work? Let’s go over three concrete examples that show how different companies execute end-to-end testing in their content marketing. 1. Gain consumer trust to convert users End-to-end testing can…

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3 Reasons to Use End-to-End Testing in Your Content Marketing Strategy