Tag Archives: tool

7 Ways to Ensure Your Next Webinar is a Success

perfect webinar

Webinars are one of the most popular tools used by marketers for lead generation. Not only are they great for generating demand but they’re also a less pushy way of nurturing cold leads. The reason is that you are offering to provide information that your audience will value in your webinars. You can also demonstrate your expertise and showcase your knowledge of the industry and domain using webinars. However, webinars can be truly beneficial for your company if they are planned and implemented well. Here, we’ll take a look at some of the things you need to do to ensure…

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7 Ways to Ensure Your Next Webinar is a Success

Get Custom Advice For Boosting Your Conversions With Unbounce’s New Landing Page Analyzer

Introducing: The Landing Page Grader, by Unbounce

As a savvy marketer, it’s our sincere hope you never start a campaign without a dedicated landing page for sending your paid traffic to. But — as you know — the job isn’t over once a landing page is created.

Your real opportunity is in understanding how your page performs.

Beyond tracking standard performance measures like conversions and landing page quality (LPQ), you’ve likely wondered about other factors like:

  • Is my landing page copy clear? Are there too many words? Too few?
  • Is my page faring well on mobile? Does it load fast enough?
  • Is this page just designed nicely, or is it also optimized for SEO?
  • Is this a good conversion rate for this type of page in my industry?

Ultimately you want to know whether you’ve got an especially high converting page, or if there’s anything specific you can improve. But it can be difficult to know what ‘good’ looks like, and you may not always have a second set of eyes to help you critique.

New: Try Unbounce’s Landing Page Analyzer

For years we’ve seen the need for a landing page audit tool or landing page grader of some sort, and so—after many months of development—we’re very pleased to unveil the Unbounce Landing Page Analyzer.

With this grader-style tool, you input your landing page URL (along with a few key details) and The Analyzer instantly delivers a comprehensive, personalized report with custom recommendations you can try today to increase your conversion rates.

Unlike other landing page reviews, The Analyzer is truly a deep dive into your performance.

Not only do you get a summary of how your page compares to others in your industry, but you also see important page performance insights including your landing page’s speed, load time, and page requests that may be slowing things down.

If The Analyzer discovers your images are too large (contributing to slow load time), your custom report will include compressed versions of all your images to replace quickly and get your page loading even faster.

Not your average landing page grader: The Analyzer compresses images for you

Pictured: you’ll get custom, compressed images as part of your page analysis.

In The Analyzer’s comprehensive report, you’ll see specifics across nine categories, and discover whether your landing page:

  • Conveys trust and security
  • Appears properly on social networks and mobile
  • Is designed in a way that’s especially high converting
  • Contains too many calls to action
  • Has an appropriate Flesch reading ease and sentiment for your industry,
  • and much, much more.

Looking for a landing page checker?

Evaluate your landing page to reveal rea, data-backed insights in minutes.

Wait, aren’t there other landing page graders out there?

Touche! There are other landing page analyzers/graders/calculators available, but we can confidently say Unbounce’s is the most sophisticated and comprehensive you’ll find. Ours is the only landing page analyzer on the market leveraging AI technology, and the endless amount of campaign research done by our customers and our in-house marketing team.

For the past eight years, we’ve been obsessed with the question “what’s a good conversion rate?”, and Unbounce’s internal research team has employed proprietary AI technology to analyze the behavior of over 75 million visitors to 65,000 landing pages with a goal of understanding what makes a customer convert.

We have more data than any other conversion platform to provide insights on what a high-performing landing page looks like, and The Analyzer leverages this insight.

Need a landing page checker? Check out the Landing Page Analyzer

The Analyzer’s data is sourced from Google Page Speed Insights, and our very own proprietary data broken down by industry.

Actionable feedback you can implement today

The best thing about this landing page review? You’ll discover instant improvements that might take you only minutes to fix.

The Wizard of Moz himself, Rand Fishkin ran the following product’s landing page from Moz.com through The Analyzer and had some great things to discover.

Rand wanted to run this page through for a landing page review

How’d this Moz page fare? Here are Rand’s initial thoughts:

“I’m glad to see we passed so many of the technical checks! I was a little nervous. [I] Realized that the page is missing testimonials or social proof. That’s a head-smacking moment.”

Rand may be a bit self-depreciating here, however. Moz’s page scored really well with a 75% overall:
The landing page grade for moz's page

Rand’s overall landing page grade.

Rand’s verdict on trying out The analyzer?

Rand Fishkin

“I’ve never seen a page analysis tool that’s focused on optimization. In my opinion, this can be hugely helpful for folks to quickly check that they’ve nailed the basics of landing page optimization and accessibility. I have no doubt tens of thousands of websites can get better just by applying this tool’s advice.”

What did we learn?

Interested in what The Analyzer could teach us about our in-house landing pages at Unbounce, we ran our recent event landing page for PPC Week through to see what we’d take away:

PPC week landing page

Pictured: The landing page for PPC week we input into the Landing Page Analyzer.

We learned the page converts very well for our industry (7.7%), and while the page loads pretty quickly (0.7 seconds), at 3.32MB it’s overweight and could be loading even quicker if we reduce it to less than 3MB:
our landing page evaluation for PPC week

Our PPC Week page’s overall grade. Note our message match and page speed could use some work.

What The Analyzer told us regarding page speed

Our PPC Week landing page is running a little slowly.

Fortunately, The Analyzer also provided us with some compressed images that will help us load up to 9% faster:

Some PPC week images we can replace

We also saw that our page title, meta description and H1 tags were helping our SEO visibility (which was important for this particular page).

All of these quick-to-change factors can improve this PPC Week page for us, but we’re most excited to see what you’ll discover about your own landing pages. Bonus, you don’t need an Unbounce-built page to try The Analyzer, either. Give it a try today and let us know what you think!

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Get Custom Advice For Boosting Your Conversions With Unbounce’s New Landing Page Analyzer

Don’t Settle. Build the Marketing Campaigns of Your Dreams Without a Line of Code

Conquer technical limitations with Zapier and Unbounce

Hi, I’m Corey. Are you an idealistic marketer, like me?

That is—do you plan your marketing campaigns by pretending technical limitations aren’t a thing and just map out the ideal experience you want for your prospects from first impression to final conversion? Like this:

A photo of my actual campaign flow on the whiteboard.

If your whiteboard looks this optimistic, read on. We’ll nerd out together.

After us idealistic marketers are done dreaming about our perfect campaign structure from start to finish, the harsh reality sets in: technical limitations are definitely a thing. When the time comes to figure out how to actually do something a little crazy, like augment lead data or enrich it with extra data pulled from ‘the internet’, things get much trickier. But if you’re dedicated to the campaign you mapped out, you really want to make it happen.

Often, you’ll ask a developer for help and hear, “Sure it’s possible. I’ll just need two weeks to code it up. Log a request and we’ll prioritize it against all the other requests for my genius.”

We both know you’re not logging that request, because it’s not getting prioritized.

Eventually, you run a campaign that looks exactly like what you’ve done before, or what everyone else is doing, because it’s relatively easy for us—lowly marketers—to pull off by ourselves.

It’s infuriating.

Can’t we Execute More Sophisticated Marketing?

Is it too much to ask that we can create whatever the hell we dream up, so we can push the industry forward? To deliver the experience we think could make a difference to our prospects—one they might even enjoy?

Not if we need to rely on devs to help build our lead management or the integrations component of our campaigns for us, unfortunately.

However, I’ve found that more and more often I don’t need to have these futile conversations with developers. Modern martech has brought us tools to help, and the tool that comes up most often for me is Zapier.

Your Marketing on Zapier

Have you ever punched above your weight at work and solved a problem that that you’re totally unqualified to solve? It. feels. so. satisfying. You feel way smarter than you actually are.

I got that feeling when I used Zapier with Unbounce for the first time. I still get that feeling today. If you dream big enough, and can connect the right tools together, you can pull off campaign workflows that feel almost impossible.

Exactly how I felt having used Zapier for the first time.

Most recently, I tried to execute the campaign in the whiteboard photo above (the one above the Dragonball Z meme). The campaign—called Conversion Quest—challenges PPC marketers working in agencies to double the conversion rate of one of their client’s landing pages in 30 days.

When planning this campaign, I wanted to have a prospect fill out the form on a landing page with the current date (when they were “starting their quest”), and their current conversion rate. From there, they’d receive an email confirming their personalized quest goal and deadline by which they’d ideally complete the challenge (The email was to automatically pull in someone’s target conversion rate and their custom due date a month out).

Of course, when I’d planned this flow, there was no technical way to magically include a doubled conversion rate and custom due date directly in each prospect’s followup message. That is until my colleague reminded me of Zapier Formatter, which allows you to manipulate your lead data before it goes into your marketing automation platform (or CRM, or Email Marketing Service, or wherever other tool you can think of). Just 30 minutes later (and without approaching our dev team), I had augmented data going into our marketing automation platform.

Now Conversion Quest runs with custom info in the followup, all thanks to a quick Zap (a preconfigured integration template connecting two or more apps).

Here’s an example of the message I send in that campaign:

Here’s a sample of the email I manipulated data with via Zapier to personalize.

Now, are you going to need to use Zapier so you can build Conversion Quest?

No (that’s my great idea)… But my bet is you’ve got amazing campaign ideas for which Zaps could help you create a consistent (better!) experience for your leads, and help you stop relying on developers. As a bonus, Unbounce now has Integrations Powered by Zapier available right in the builder, so you can do this super quickly, without ever leaving Unbounce.

Here’s just a sampling of the Zaps available right in Unbounce. There are 60+ right in app, and with a Premium Zapier account you can access over 900!

Let’s dig into the versatility for a second.

Leveling up your marketing (without a line of code)

You could use Unbounce’s Integrations Powered by Zapier if…

1. You need to connect a client’s hodgepodge of tools

In this case, you’re a marketing agency that needs to build high-converting lead gen landing pages, overlays or sticky bars that connect to anything and everything your clients use, which could include:

  • Hatchbuck
  • Base
  • Follow Up Boss
  • Agile CRM
  • Pipedrive
  • Salesforce
  • HubSpot CRM
  • Capsule CRM
  • PipelineDeals

A few quick Zaps can connect your lead data to all of the above.

2. You want to use an existing CRM or marketing automation platform, with custom landing pages/Unbounce

If you’re using a tool that requires you to use rigid forms or landing pages, but you’d rather have custom landing pages that look great, convert like crazy and give you more control over the experience, you’d simply Zap together your landing page builder with tools/platforms like:

  • GoToWebinar
  • Marketo
  • Salesforce
  • Pardot
  • MailChimp
3. Your CMS or Marketing Automation tool doesn’t enrich your data for you

With Integrations Powered by Zapier, if you collect a lead in Unbounce, Zapier can enrich the lead’s profile with extra data (using, for example, the lead scoring Zap) en route to wherever you’re storing your leads.

4. Your sales team would like to be notified immediately when a super qualified lead comes in…but they never check their email

For this, you can try sending notifications via the following Zaps:

  • SMS integration
  • Slack
  • Twitter
  • LinkedIn
5. You’d like to route leads to specific salespeople in your CRM depending on the info a prospect submits in a form

Joe Savich from Altos gave this a try in Unbounce, and had high praise for this email parser Zap:

“It’s pretty nice. The integration powered by Zapier was super easy to setup…I was able to create a lead notification with a condition that, depending on which custom field was chosen, would send that lead to the appropriate sales team. My client thinks I am a magician! I could see this being used a lot going forward.”

Overall, of all the feature releases in my 4 ½ years at Unbounce, Integrations Powered by Zapier is my all time favourite. Zaps from right inside our builder empower marketers to do things you shouldn’t be able to do, without developers. And they make you feel really smart.

If you’re committed to driving our industry forward with some next-level marketing (that may look impossible at first glance), I’d urge you to try zapping some connections together and getting creative. You might surprise yourself, or better yet your boss or clients.

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Don’t Settle. Build the Marketing Campaigns of Your Dreams Without a Line of Code

Send Your Unbounce Lead Data to 60+ Apps Instantly with New Integrations Powered by Zapier

Introducing Integrations Powered by Zapier

These days the average marketer has been cited to use anywhere from 12 to a whopping 31 tools to build the campaigns of their dreams, but making sure all of these different apps or tools work together like a well-oiled machine is often where things get messy.

For example, you might generate leads via your landing pages, but — depending on your marketing stack and the connections you’ve set up — it’s not always easy to automatically pass, tag and strategically route form data you’ve collected into all the different tools you need to work in (i.e. you might be using Google Sheets for lead tracking, your CRM for sales follow-up, and your marketing automation platform for triggering especially relevant email campaigns).

Maintaining a simple workflow for your lead management is next to impossible if your tools don’t connect and talk to each other properly.

Luckily, all the tools you love can talk to each other

Today at Unbounce, we’re excited to introduce our new Integrations Powered by Zapier.

Now, you can instantly connect your landing page, overlay and sticky bar lead data to over 60+ apps without typing a line of code or ever leaving the Unbounce builder.

Integrations Powered by Zapier

What’s Zapier?

If you’re not already a super fan, Zapier’s the tool over one million people use to connect their favorite web apps together for less busywork and more impressive automation. It’s like the one integration to rule them all – or the tool that makes all the other tools hold hands and play nice.

We’ve seen thousands of Unbounce customers build landing pages, overlays and sticky bars, then set up custom integrations with Zapier to funnel lead data into their other favorite tools like Intercom, Go2Webinar, Autopilot and Salesforce, for example. Today that connection’s even easier.

New: Unbounce's Integrations Powered by Zapier

Goodbye busywork, hello automation

Acting as a handy lead gen concierge, the new Integrations Powered by Zapier help eliminate mundane setup tasks.

With pre-built Zap templates directly in Unbounce and the usual integration set-up tasks automated for you, Zapier helps you get centralized lead management for any campaign in just a few clicks.

Even better? Zapier is a trade secret for leveling up the sophistication of your marketing. Using Zaps to connect your lead generation data with other tools and automate more actions, you can set up elaborate campaigns without needing to build workarounds or “hacks,” or depend on dev resources to build your integrations for you.

The possibilities are endless, but here’s a taste of how a few of our customers are already using this feature to fuel impressive campaigns without relying on IT.

Zap inspiration #1: Enrich your lead data

It’s one thing to generate new leads, it’s another if they get routed to your sales team pronto with extra context (like a lead’s unique preferences) included.

Joe Savitch, SEM and Inbound marketer at digital agency Altos, recently launched a lead gen campaign with a real estate client and wanted leads’ properties of interest included in the info submitted via the form (without the lead having to select manually from a drop down). In knowing which properties leads were expressly interested in, the real estate client’s sales team could follow up with especially relevant outreach.

Not only was Joe able to identify each lead’s specific interest using a lightbox that passed a value from the button to the lead form, but with Unbounce’s new Integrations Powered by Zapier (the “Email Parser” Zap), Joe created a lead notification that routed leads to the appropriate sales team based on which custom field had been chosen:

And here’s an example of the lead notification his team receives:

A sample of the lead notification Joe has automatically sent to the sales team via the Zap. Properties of interest are noted here for the sales team.

Joe’s verdict?

The Integration Powered by Zapier was super easy to setup and execute… My client thinks I am a magician! I could see this being used a lot going forward.

Want to push your lead data to other tools seamlessly? Get more info on the new Integrations Powered by Zapier, and see more Zaps available to you here.

Zap inspiration #2: Get visibility into campaign ROI

Serving many small to medium sized clients, Stefano Apostolakos of digital agency Webistry notes that many of the brands they work with don’t have, or aren’t familiar with sales CRM tools, meaning the agency can have a hard time demonstrating the ROI of the lead gen campaigns they run.

But now, thanks to the PipeDrive Zap directly in Unbounce, all of Webistry’s campaign leads get pushed into PipeDrive (a sales CRM), tagged and positioned appropriately in a client’s sales funnel.

Stefano’s team then runs monthly reports to discover which campaigns, ad groups and keywords achieve the highest CPA (cost per acquisition) to show the client just how valuable the new campaigns have been. Here’s what Stefano had to say about it:

Our customers have been very excited to see the direct impact their campaigns have on the bottom line. Being able to prove the value we bring has helped us to build loyalty, and generate an extensive portfolio of happy, long-term customers.

Want to set up a Zap to better see your ROI? To use Integrations Powered by Zapier, you’ll need a Zapier account and Unbounce. Learn more here.

Go forth and Zap!

This is really just the tip of the iceberg. While Unbounce now contains 60+ Zap templates to choose from right in the builder to get you started, if you have a Premium Zapier subscription, you’ll have access to over 900+ app integrations via Zapier you can make use of in Unbounce.

Whether you want to use one Zap at a time, or go wild with a few at a time (i.e. lead data pushed into Google Sheets, Slack, LinkedIn and more…), today you can finally manage, tag, and re-route all the leads you collect with Unbounce (from right in Unbounce). The only limit is your imagination.

You’ll simplify your campaign workflows, and all of your tools will run smoothly together. Not to mention, you can run far more complex campaigns without the help of IT.

We’re psyched to be the first conversion platform to make Zapier integrations available directly in the builder, and we can’t wait to see what you Zap together.

Originally posted here: 

Send Your Unbounce Lead Data to 60+ Apps Instantly with New Integrations Powered by Zapier

How To Translate Your Website Content & 5 Useful Tools To Do The Job

website translation

The global economy has expanded your potential market in a way that was not possible even ten years ago, leveling the playing field for small and big business. However, it does come with some issues. One of them is the language barrier. If your website is in English, you will get your message across to about 27% of the market. Put another way, about 73% of the global market prefers websites with content in their native language. If people don’t understand the contents of your website, you cannot hope to make a sale. You need to give your visitors the…

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How To Translate Your Website Content & 5 Useful Tools To Do The Job

6 Reasons Your Mobile Ranking on Google Sucks

drinking straws

2017 will forever be known as the year Google adopted a mobile-first strategy. Some people will think of that way, at least. Probably not too many, actually, but that doesn’t lessen the significance of the shift. Your mobile web strategy is now, simply, your web strategy. Why is this so important? By late 2016, more than half of all Google searches were conducted from mobile devices, and over 77% of web searches are through Google. So when the company announced this year it would prioritize mobile sites over desktop to determine relevance and ranking, it was kind of a big…

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6 Reasons Your Mobile Ranking on Google Sucks

A Handy List of Resources for Picking the Perfect Website Color Palette

picking color palettes

Creating an effective color palette is a vital part of designing a website that works. But how do we get there? For some projects, you already have one or two colors picked out – maybe they’re your logo, or brand colors, and you’re working within those limitations when you create your site. For others, you’re starting from scratch. And some projects just need tweaking – minor adjustments to the color palette to make it more beautiful or usable. Whether you’re a seasoned pro looking to outsource some of the spadework of design, or you’re building a website for the first…

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A Handy List of Resources for Picking the Perfect Website Color Palette

Structured Approach To Testing Increased This Insurance Provider’s Conversions By 30%

CORGI HomePlan provides boiler and home cover insurance in Great Britain. It offers various insurance policies and an annual boiler service. Its main value proposition is that it promises “peace of mind” to customers. It guarantees that if anything goes wrong, it’ll be fixed quickly and won’t cost anything extra over the monthly payments.

Problem

CORGI’s core selling points were not being communicated clearly throughout the website. Insurance is a hyper-competitive industry and most customers compare other providers before taking a decision. After analyzing its data, CORGI saw that there was an opportunity to improve conversions and reduce drop-offs at major points throughout the user journey. To help solve that problem, CORGI hired Worship Digital, a conversion optimization agency.

Observations

Lee Preston, a conversion optimization consultant at Worship Digital, analyzed CORGI’s existing Google Analytics data, conducted user testing and heuristic analysis, and used VWO to run surveys and scrollmaps. After conducting qualitative and quantitative analysis, Lee found that:

  • Users were skeptical of CORGI’s competition, believing they were not transparent enough. Part of CORGI’s value proposition is that it doesn’t have any hidden fees so conveying this to users could help convince them to buy.
  • On analyzing the scrollmap results, it was found that only around a third of mobile users scrolled down enough to see the value proposition at the bottom of the product pages.
  • They ran surveys for users and asked, “Did you look elsewhere before visiting this site? (If so, where?)” More than 70% of respondents had looked elsewhere.
  • They ran another survey and asked users what they care about most; 18% of users said “fast service” while another 12% said “reliability”.

This is how CORGI’s home page originally looked:

corgi_original

Hypothesis

After compiling all these observations, Lee and his team distilled it down to one hypothesis:

CORGI’s core features were not being communicated properly. Displaying these more clearly on the home page, throughout the comparison journey, and the checkout could encourage more users to sign up rather than opting for a competitor.

Lee adds, “Throughout our user research with CORGI, we found that visitors weren’t fully exposed to the key selling points of the service. This information was available on different pages on the site, but was not present on the pages comprising the main conversion journey.”

Test

Worship Digital first decided to put this hypothesis to test on the home page.

“We hypothesized that adding a USP bar below the header would mean 100% of visitors would be exposed to these anxiety-reducing features, therefore, improving motivation and increasing the user conversion rate,” Lee said.

This is how the variation looked.

corgi_variation

Results

The variation performed better than the control across all devices and majority of user types. The variation increased the conversions by 30.9%.

“We were very happy that this A/B test validated our research-driven hypothesis. We loved how we didn’t have to buy some other tool for running heatmaps and scrollmaps for our visitor behavior experiment,” Lee added.

Next Steps

Conversion optimization is a continuous process at CORGI. Lee has been constantly running new experiments and gathering deep understanding about the insurance provider’s visitors. For the next phase of testing, he plans to:

  • Improve the usability of the product comparing feature.
  • Identify and fix leaks during the checkout process.
  • Make complex product pages easier to digest.

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The post Structured Approach To Testing Increased This Insurance Provider’s Conversions By 30% appeared first on VWO Blog.

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Structured Approach To Testing Increased This Insurance Provider’s Conversions By 30%

Got A Conversion Question for Neil Patel? Ask Him During The Crazy Egg Conversion Talks

conversion talks with Neil Patel

Got conversion rate optimization questions? Wanna ask Neil Patel for help? Then join us for our weekly Crazy Egg Conversion Talks. Anyone can attend and ask as many questions as they’d like! Our first talk will be on May 5th, 2017 at 10 AM Pacific. Here are a few more details about the talks: Frequency: Weekly Duration: 1 Hour No sign-up required Learn From Neil Patel – Ask Him Direct Questions! Neil has been continually optimizing websites for over a decade and is an industry leader when it comes to traffic generation, growth hacks and conversion funnel improvements. Plus, he’s…

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Got A Conversion Question for Neil Patel? Ask Him During The Crazy Egg Conversion Talks

Unbounce Convertables, Now with Advanced Targeting: Show the Right Offer to the Right Visitor at the Right Time

advtarget_blogtop

Imagine you run one of those old-timey candy shops.

It’s packed wall to wall with chocolate, gummies, bubble gum, licorice and everything in between.

Unfortunately, you spent all your money opening the shop, and haven’t the funds to hire someone to help the customers while you tend the register. So when the shop gets busy, you notice many of your patrons become overwhelmed by the selection, often walking out of the shop empty handed.

Now imagine the candy shop is your website, and the patrons your visitors.

Each visitor to your website is unique — one may know exactly what they want while another requires a little more assistance. Your website, however, is simply not equipped to convert all your visitors, and you don’t have the time or resources to make changes to your website, hire a consultant to run a bunch of A/B tests or run a new campaign to attract more prospects.

What do you do?

Overlays can help

In November 2016, we launched Unbounce Convertables, a new conversion tool to help you capture more conversions on any page of your website, blog or online store.

The first type of Convertables is website overlays triggered by visitor behavior: entrance, exit, timed and on-scroll.

Overlays are modal lightboxes that launch within a webpage and focus attention on a single offer. Still fuzzy on what an overlay is? Click here.

If we’re using the candy shop analogy, overlays are the shop helpers that present your visitors with exactly what they’re looking for (or what they didn’t know they were looking for!). And the best part is they’re a fast, reliable and affordable way to add conversion opportunities to any web page, meaning you can launch them effortlessly while looking like a conversion hero.

Overlays work because, when implemented properly, they leverage psychological principles to focus the visitor’s attention on a single offer.

However, just like the rest of your marketing campaigns — be it PPC or email — the better targeted the overlay, the better results you’ll get.

Which is why we’re pleased to announce our new advanced targeting and trigger options.

Here’s what’s new:

These new features, combined with Unbounce’s core offerings — our trusted drag and drop builder, high-converting templates and marketing automation integrations — mean that you can build on-brand overlays quickly and…

Present the right offer to the right visitor at the right time

Has this ever happened to you? You’re killing time surfing the interweb when boom! — you’re presented with the most perfect-for-you offer that you wonder if your fairy godmother really does exist.

There are two possible explanations for this phenomenon: she does (lucky duck) or the offer was so perfectly targeted that it only feels like magic.

The latter is at the crux of Unbounce Convertables’ new advanced targeting: target the right person at the right time with the right offer.

Not only does this approach ensure your prospects see only the most relevant, timely and valuable offers, it ensures that you generate the best quality leads, signups and sales.

Let’s dig in.

Location targeting

Thanks to the internet, we can find what we’re looking for regardless of where we live.

For marketers, this is both a blessing and a curse — a blessing because you can cast a much wider net, and a curse because of differences in language, currency, laws, competitive landscape and preferences.

By pairing your overlay with location targeting, you can guarantee only visitors arriving from a specific country will see it. Here’s how it might look in the real world:

  • Offer region-specific ecommerce promos, like free shipping for UK visitors only
  • Abide by local data collection and age requirement laws, like the US’s CAN-SPAM or Canada’s CASL legislation
  • Promote local events to only local visitors
  • Present the same offer in different languages of origin
  • Highlight the most popular product in a country only to visitors from that country
  • And much more

Referrer targeting

Message Match is a principle we consistently preach at Unbounce. It’s about making sure your visitors see the same message from point A to point B of your funnel, which is important because strong message match increases conversions by reassuring visitors they’ve come to the right place.

With referrer targeting, you can show a Convertable to visitors who have arrived from a specified URL, creating that message match and forward momentum through your funnel. Here are just a few of the many ways referrer targeting can be used:

  • Offer organic visitors popular content, like a 101-level ebook, via a lead gen overlay
  • Present visitors navigating from an internal product page an offer to purchase
  • Show visitors who’ve viewed a technology partner page content relevant to them, like, for example, how your tool integrates with the partner tool
  • And, you guessed it, much more

Dynamic Text Replacement

Like referrer targeting, Dynamic Text Replacement (DTR) allows marketers to maintain a consistent message from referral source to overlay.

However, unlike referrer targeting where the visitor’s source triggers the presentation of a unique overlay, DTR lets you customize the actual text of your Convertable using URL parameters.

This means that the visitor sees custom copy, which increases the relevancy of your overlay for each individual user. Here’s what that could look like:

  • Create personalized incentives (e.g., “Hey Judy, how ‘bout free shipping?”)
  • Make relevant offers based on previous account activity (e.g., “You really really really like Carly Rae Jepsen — sign up for our newsletter for more on your favorite artists”)

Forget Cookie Monster, marketers love cookies. But we’re not talking about the ooey gooey chocolate chip kind (though I certainly wouldn’t scoff at one), we’re talking about cookie targeting.

Cookie targeting allows Unbounce users to specify which visitors see (or don’t see) a Convertable based on their browsing history. Here are a few examples of what cookie targeting allows you to do:

  • Hide Convertables from visitors who have already opted in
  • Show only one Convertable per visitor and hide all others (this is key if you’re running multiple Convertables, since you want to avoid bombarding your visitors)
  • Ask returning visitors who have already converted to complete a post-conversion action, like following you on Twitter

But wait, there’s more

You didn’t think that was it, did you?

On top of our advanced targeting and DTR, we’re also releasing a new type of trigger.

On-click trigger

Whereas targeting allows you to specify which visitors see your overlay, triggers determine when they’ll see it. Convertables launched with four triggers (on arrival, on exit, on scroll and after delay) and today we’re rolling out a fifth trigger: on click.

Overlays triggered on click mean you can select any element on your web page to trigger an overlay when the user clicks on it. Use it to build your newsletter subscriber list on your blog or to gather interested contacts for product updates.

Still not sure what we mean? Click here.

The secret to highly effective overlays…

The secret to highly effective overlays is really no secret at all — it’s all about presenting the right offer to the right visitor at the right time.

Using Unbounce Convertables, you can mix and match different targeting and triggers to present the most relevant, timely offers for your visitors.

And you can do it all within Unbounce’s trusted drag and drop builder, loaded with fully customizable overlay templates so you can stay on brand and still launch in mere minutes.

Convertables are available now from Unbounce. Try them for free for 30 days!

Already an Unbounce customer? Log into Unbounce and start using Convertables today at no extra cost.

Excerpt from:  

Unbounce Convertables, Now with Advanced Targeting: Show the Right Offer to the Right Visitor at the Right Time