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Making Distributed Product Teams Work More Efficiently With monday.com




Making Distributed Product Teams Work More Efficiently With monday.com

Nick Babich



(This is a sponsored article.) The way that product teams work is changing: The software industry is quickly moving to remote work. In the US alone, 43% of employed Americans have spent at least some time working remotely, and that number has steadily increased in recent years. Many successful digital products on the market today were designed and developed by a distributed team. Such teams don’t have an office in the traditional sense. Everyone chooses to work from where they like, both geographically and functionally (in a coworking space, coffee shop, home office, etc.).

While a distributed product team might sound tempting to you, creating an effective design process on such a team requires a lot of effort. Collaboration and communication are two of the most significant challenges distributed teams face. Managing a distributed team requires an understanding of how the individuals on your team operate, as well as requires a digital toolset that makes the team’s operations as efficient as possible. That’s why investing in the right remote tools and technology is so critical for product managers.

If you’re a team manager who is looking to establish a robust design process for a distributed team, then this article for you. You’ll find seven of the most common challenges distributed product teams should overcome and learn how a team-management tool called monday.com (formerly dapulse) can help them with that.

1. Build A Shared Understanding Of A Project’s Goals

When it comes to organizing a work process on a remote team, one of the key goals is to keep the whole team on the same page. Management needs to set goals and make sure everyone on the team understands and accepts them. Building understanding is especially important on remote teams because interaction tend to be more sporadic. Ensure that everyone on the team knows the following:

  • What are the project’s overall goals? When a team clearly understand’s the product strategy (what they want to build and why), that understanding motivates engagement.

  • What is expected of them, and how do they fit in the bigger picture? People want to know their role in the process. Even though every team member will be deep in the details when working on a project, understanding the big picture will help them to focus on what’s really important.

  • What are other people involved in the project doing? Each team member should have visibility on what the other team members are working on.

The more everyone knows, the better they can work as a team.

Visualize The Product Development Process

Helping everyone on the team know what is expected of them and when is possible using monday.com’s feature named the “timeline.” The timeline makes tasks more visual — team members will be able to see when each task is scheduled for, how long it will take and how it fits in the entire project. The tool enables you to see not only what tasks your team members are working on, but also how those tasks are distributed over time. It is great for when some activities depend on others (for example, developers are waiting on mockups from designers).


The timeline enables team members to see a high-level roadmap.


The timeline enables team members to see a high-level roadmap. (Large preview)

2. Manage The Team’s Workload

As anyone who has ever worked on a remote team will tell you, remote working is quite different from working face to face. Many project managers find it hard to manage the team’s workload.

Most product teams use project-tracking software to plan and estimate their work. Usually, a team will prepare all of the work in a task list, in which each task has a text description and a time estimate. The biggest downside of this approach is that it’s not very representative. For example, Kanban boards, used by many product teams today, are not very representative — it’s almost impossible from a glance at the board to understand the order in which tasks should be completed, especially when they have dependencies.


Using a Kanban board might make it hard to see how tasks should be distributed in time.


Using a Kanban board might make it hard to see how tasks should be distributed in time. (Image source) (Large preview)

Track Everything Your Team Is Working On

Interaction cost (i.e. the cognitive or physical effort required to complete an action) plays a vital role in the user experience of a product. The more effort required to complete an operation, the less usable the interface becomes for the end user. If the project manager has to switch to different products to see the team’s progress, that will create unnecessary friction and hinder the team from working efficiently.

monday.com assembles and displays progress data in a logical and understandable way. The tool has a feature called a board. The board is where all team members can track everything the team is working on. The main advantage of the board is that it enables product managers to monitor the team’s progress in real time and instantly see who is working on what and see where things stand.


monday.com gives you a clear sense of what needs to get done and who is responsible for what. The board provides in-depth insight into a project and its tasks.


monday.com gives you a clear sense of what needs to get done and who is responsible for what. The board provides in-depth insight into a project and its tasks. (Large preview)

Communicate Current Status

Each team needs a mechanism that makes it easy to understand what’s going on at a glance.

One way to solve this problem is to use color coding for different elements. Color coding speeds up visual search because it allows users to quickly filter a particular object (or objects) by knowing the color associated with it. monday.com uses color coding to indicate the current status of a task. For example, it’s easy to see where things have gotten stuck just by looking at the board and finding all tasks colored in red.


Status updates can be color coded.


Status updates can be color coded. (Large preview)

Create, Modify And Assign Tasks In A Few Clicks

Adding tasks in a project-management tool doesn’t sound very exciting. Generally, the more time it takes, the less happy the product manager will be.

monday.com simplifies the process of data input. Managers can quickly add rows to the board — monday.com calls them pulses. Pulses can be tasks, projects, missions, to-do items, etc. Creating a pulse requires just a few clicks.


Monday.com simplifies the process of data input. Managers can quickly add rows to the board — Monday.com calls them pulses. Pulses can be tasks, projects, missions, to-do items, etc. Creating a pulse requires just a few clicks.


(Large preview)

After you create a pulse, simply assign it to a team member.


Assign teammates to particular tasks or projects.


Assign teammates to particular tasks or projects. (Large preview)

Tailor The Platform To Your Needs

There’s no such thing as a universal design process. Every project is different and requires its own design process. A product-management tool should be very adaptive to change; the product team should be able to customize the process according to their needs, without having to put much effort into customization.

monday.com is extremely customizable and lets the user configure almost any option. You can customize monday.com to manage any workflow or process, to address any challenge and to manage basically anything.

When it comes to creating a board, you don’t need to start from scratch. A multitude of templates allow you to start quickly. For example, the “Team Tasks” template would be very useful for product teams.


Finding the right template for your activity is really simple because all templates are visualized.


Finding the right template for your activity is really simple because all templates are visualized. (Large preview)

After selecting a template for your needs, you can customize it by manipulating different sections. Product teams often need to combine task into groups, whereby each group represents a milestone (for example, “Release 1”, “Release 2”, etc.). Doing this in monday.com is relatively simple. As a board owner, you can have as many groups as you want.


Easy to organize tasks. You can have as many groups as you want.


Easy to organize tasks. You can have as many groups as you want. (Large preview)

But it doesn’t stop there. You can use the checklist feature to break down tasks even further. For example, each task can be broken down into smaller to-do steps. This feature is handy when a few activities need to get done before the task can be completed — for example, if a product specification needs to be approved by a few designers before it can be handed over to the development team. The checklist sits within a pulse, in the “Updates” section, and can help create a structure for each pulse.

The checklist sits within a pulse, in the “Updates” section. This feature can help create a structure for each pulse.
The checklist sits within a pulse, in the “Updates” section. This feature can help create a structure for each pulse. (Large preview)

Plan The Team’s Workload Visually

Designers, developers and managers often work with compressed timeframes and simultaneous projects. A team must be able to respond quickly to feedback on their product from stakeholders and users. Following the build-measure-learn cycle, a product team should be really flexible; it should be ready to implement feedback from testing sessions and adjust the design process according to the new information. The same level of flexibility should be in all products the team uses.

Using monday.com’s timeline, it’s possible to make corrections and improve the team’s efficiency. The visual editor makes the process of managing tasks easy. The product manager can see where each project is at each point, and can see and focus on areas of struggle, quickly and effectively.

The timeline makes it possible to see each team member’s capacity over a set period of time (say, the next few weeks), seeing where they have room to take on more work and where they need to delegate tasks to others.

Change the time range in the timeline. The time range is updated in real time.
Change the time range in the timeline. The time range is updated in real time. (Large preview)

3. Create Effective Internal Communications

Communication plays a critical role in the design process. When it comes to product design, it’s essential for all team members to be on the same page. Unlike colocated teams, a distributed team won’t have an opportunity to arrange regular face-to-face meetings. When you take out face-to-face interaction, you can’t expect things to just work the same way. Poorly established communication patterns can lead to some team members feeling like they’re working in a vacuum.

Tools matter more in remote work because they are the foundation for communication. The goal is to make sure everyone on the team feels connected.

Centralize All Communication

In today’s world, we communicate with a variety of tools: from traditional email to online messengers such as Skype, WhatsApp, Slack and Facebook Messenger. Having to switch from a task-management tool to another tool for communication can be stressful. Worse, some information can get lost during the transition (for example, an email inbox can fill up to the point that a team member can overlook a critical email).

Product teams can use monday.com as a single communication platform for their workplace. And it would be a much better solution because it allows for communication in the context of each task. With monday.com, you no longer need to use email for internal communication. When a team member clicks on a pulse on any board, a box opens to the right of the screen, showing the “updates”. Simply mention a person’s username (“@johndoe”), and send your message. The great thing is that the chat thread stays with that task, so finding a conversation after a while is relatively easy.

Cut Down On Meetings And Optimize Required Meetings

Meetings are an essential part of the communication process. When it comes to reviewing plans and brainstorming on design decisions, there’s no substitute for a meeting. But for a distributed team, the number of potential hours available for real-time meetings can be limited, so it’s essential to make the best use of that time. A distributed team should continually try to reduce their number of meetings and maximize the effectiveness of the time that team members have together.

Take a weekly kickoff meeting as an example. This meeting happens on a Monday, and team members come together to discuss plans for the week. For many teams, such meetings are rarely productive. Quite often, the information shared in a weekly kickoff meeting becomes outdated shortly after the meeting, and team members need to reprioritize tasks.

monday.com saves the team vast amounts of time in meetings. Instead of discussing the plan for the week, the product manager can break down complex tasks into weekly achievable goals. This will help team members plan the week based on what they need to get done.


Create a weekly task board.


Create a weekly task board. (Large preview)

Share Valuable Resources With The Entire Team, Not Individual Members

Imagine you’ve found a really valuable resource and want to share it with your peers. You tweet about it and send a link to a group chat. You get feedback like, “Awesome resource! Thanks!” from some people in the chat. Shortly after, most of your peers forget about the resource, especially if they can’t use it in the work they’re doing right now. Sad, right? We can do better.

Instead of sending a link to a group chat, share all resources you find on a separate board. monday.com has a template named “Design Inspiration & Resources”. The great thing about this approach is that it’ll be much easier for team members to find a particular resource when they actually need it.


Instead of sending a link to a group chat, share all resources you find on a separate board.


(Large preview)

Organize Better Planning And Brainstorming Sessions

Task prioritization is a typical activity in agile project management. Team members get together, discuss tasks and vote on what to implement in the next sprint.

monday.com incorporates voting. Team members can use the voting column when they want to decide on something together as a team. Simply add a voting column to a board, and team members will be able to cast their vote in one click.


Vote for ideas during brainstorming and planning sessions.


Vote for ideas during brainstorming and planning sessions. (Large preview)

Notify Team Members In Real Time

Fear of missing out (FOMO) is a common problem on distributed teams. When working remotely, team members might be afraid to miss an important piece of information. As a result, they spend a lot of time in communication tools, checking mail and messengers. This can get really distracting. Team members should spend less time in communication tools and more time in tools they use to design (tools for prototyping and development). It’s all too easy to waste the day reading messages and replying.

A communication tool should serve vital information just when team members need it; it should have an effective mechanism of notification. monday.com notifies users via desktop and mobile in real time. The platform has an app for iOS and Android. The app allows team members to stay connected on their phone or tablet and to respond quickly from anywhere. It’s also possible to customize notification rules. For example, you can manage which activity triggers an email.


Mention people or entire teams.


(Large preview)

Create A Work Schedule For Your Team

If your team is distributed across the globe and you need to arrange a meeting, you have to be sure that it won’t happen at awkward hours (such as in the middle of the night). It would be great to see the team members’ working hours.

The work schedule board is a cornerstone of your business operations. Team members in each time zone can commit to the times that work for them. This helps product managers schedule meetings at times that work for everybody.


The work schedule board shows when team members will be online and available for chat.


The work schedule board shows when team members will be online and available for chat. (Large preview)

4. Involve Users In The Design Process

Most commercially successful products were created with a strong focus on the target audience. Designers know that if they want to release a successful product, they need to introduce real users to the design process. User involvement is most efficient and influential in the early stages of product development, because the cost of making changes increases as the system develops. Generally, the earlier you create a strong feedback loop, the better the final product will be.

Share Designs With Users And Gather A Valuable Feedback

The feedback that a product team gets from users is extremely valuable. It can validate that the design team is moving in the right direction.

On monday.com, users can create a board and choose whom to share it with. For example, if you are working with a client, you can set up a board for their project and invite them to work as a guest. The board could include key features you want to work on. As soon as you share the board, the client will get a notification and then can open the board, review the plan and request modifications.

5. Find All Required Information Easily

Documentation is another challenge. Distributed teams don’t have a physically shared space where they can share product documentation. Information might be stored in many different places: email, cloud drives, local computers, etc. It could lead to team members missing an important piece of information and being unaware of it. This leads to fragmented knowledge.

Centralize All Documents

Having all documents in one place is critical to success. monday.com syncs all information in a single accessible hub. All team members can store all relevant discussions in a searchable database. The platform provides an option to upload different types of files simply by dragging and dropping. The next time a designer needs to share a product’s specifications, all they need to do is upload a file to the platform.


Upload all assets by dragging and dropping.


Upload all assets by dragging and dropping. (Large preview)

Search Anything And Everything

Anyone who has ever worked with a knowledge base will tell you how critical search functionality is. Without proper search, your chance of finding information decreases significantly.

monday.com allows you to quickly find anything your team has ever worked on, including images, updates, projects and assignments. Your work becomes a rich knowledge base.


monday.com allows you to quickly find anything your team has ever worked on, including images, updates, projects and assignments. Your work becomes a rich knowledge base.


(Large preview)

For example, when you need to find the latest version of a product’s specification, all you need to do is click the search box, select the “Files” tab and enter the project’s name as a search query.


When you need to find the latest version of a product’s specification, all you need to do is click the search box, select the ‘Files’ tab and enter the project’s name as a search query.


(Large preview)

6. Make The Collaboration Tool A Natural Part Of The Team

The platform you choose for team management should feel like second nature. Technology should work for you and your team, not the other way around.

Minimize The Time Required To Learn A Tool

When you introduce a new tool in the design process, one goal should be to have total agreement to work using this tool. This agreement is not always easy to come by because team members are usually skeptical about the next “magical tool that will solve all of their problems”. What’s worse is that they have to spend extra time learning how to use it. Nobody wants to learn new software.

One of the most significant advantages of monday.com is its intuitiveness. Regardless of whether you’ve used a similar app before, monday.com can be picked up with no training. Team members will be able to understand how to use the tool without preparation.


monday.com provides basic onboarding to help users get started.


monday.com provides basic onboarding to help users get started. (Large preview)

Scalable

When companies select a collaboration tool, they often think of it as an investment. They want a tool that will scale with the business.

monday.com is suitable for any sized team, from two freelancers working together to thousands collaborating across the globe. The tool scales with you, from simplicity to complexity, with total ease. Also, as your business expands, monday.com makes it painless to shift to a premium version (Standard, Pro or Enterprise) and get more of the platform’s premium features.

Integrate The Platform With Existing Tools

A task-management tool is essential for any team hoping for good results. But the team’s toolbox also needs to support the design process (for prototyping and development) and the collection of design artifacts (for example, on Google Drive or Dropbox). It’s essential that the team-management tool integrates seamlessly with other tools the team uses.

When it comes to integration, monday.com does a lot to be part of the established software ecosystem. It can connect to Dropbox, Zapier, Google Drive and other sharing tools. As a team member, you can attach a mockup file to your updates, sharing it in the context of the tasks it relates to.

monday.com also comes with an open API architecture, which lets developers build their own integrations.


Monday also comes with an open API architecture, which lets developers build their own integrations.


(Large preview)

7. Keep The Team Motivated

Having the right atmosphere is extremely important. Team leaders should not only be in tune with each person on the team, but should continually look for ways to increase engagement.

Celebrate Successes With Team Members

It’s natural for people to seek acknowledgment. The need for social approval drives us to look for confirmation from people we know (parents, friends, colleagues). When someone recognizes our results by saying something as simple as “Great job!”, we feel motivated to work towards our goals. It’s essential for team players to get acknowledged, especially when working remotely.

monday.com has a few features that help create a sense of acknowledgment. The first one is the thumb-up feature, which is basically a positive reaction to an activity. Most people are familiar with this from social networks. People are used to measuring the effect of a post by the number of likes they get. monday.com allows you to give a thumb up to your teammates’ work.


Monday has a few features that help create a sense of acknowledgment.


(Large preview)

Another nice feature are the animated GIFs. You can liven up comments with GIFs. monday.com lets you pick from thousands of GIFs when responding to teammates, which will add a bit of personality to your comments.

You can liven up comments with GIFs. Monday lets you pick from thousands of GIFs when responding to teammates, which will add a bit of personality to your comments.
(Large preview)

Last but not least, monday.com has a confetti feature. As soon as a designer completes their last “in progress” task on a board, they will see an animated confetti effect. This subtle detail adds a bit of delight and motivates team members to have an all-green board.

Monday has a confetti feature
(Large preview)

Conclusion

Establishing an effective process on a distributed team is hard. What works for a colocated team won’t necessarily work for a distributed team, and what works for one distributed team won’t necessarily work for another.

Build a remote-friendly work culture by focusing on following priorities:

  • Prioritize transparency.
    Keep important information accessible to everyone.

  • Stay on top of the team’s activity.
    Understand what every member of your team is doing and where the team is in the process at a glance.

  • Build an effective communication system.
    The foundation of distributed teams is communication. Create a healthy system of meetings and habits to keep people communicating.

  • Lower the barrier to entry.
    Choose a team-collaboration tool that will be the least painful for everyone to get on board with. It should be a reference point that brings everything together.

Smashing Editorial
(ms, ra, il, al)


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Making Distributed Product Teams Work More Efficiently With monday.com

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3 Best Ways to Increase Conversions Through Influencer Content

The power of a word of mouth is incredible and it should never be underestimated. People refer other users’ recommendations way too often to neglect them. That is where the power of influencer content comes into play. Due to the massive reach and engagement, the opinion of a thought leader helps build brand awareness and increase conversion rates for your brand. The outcome however will depend on how well you formulate your influencer marketing. Working with the niche influencers is not only a good way to promote your product, but also to create quality content. Focus on long-term benefits, and…

The post 3 Best Ways to Increase Conversions Through Influencer Content appeared first on The Daily Egg.

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3 Best Ways to Increase Conversions Through Influencer Content

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How To Reduce The Need To Hand-Code Theme Parts In Your WordPress Website




How To Reduce The Need To Hand-Code Theme Parts In Your WordPress Website

Nick Babich



(This is a sponsored article.) Good design leads to sales and conversions on your website, but crafting great design is no easy task. It takes a lot of time and effort to achieve excellent results.

Design is a constantly evolving discipline. Product teams iterate on design to deliver the best possible experience to their users. A lot of things might change during each iteration. Designers will introduce changes, and developers will dive into the code to adjust the design. While jumping into code to solve an exciting problem might be fun, doing it to resolve a minor issue is the exact opposite. It’s dull. Imagine that you, as a web developer, continually get requests from the design team like:

  • Change the featured image.
  • Update the copy next to the logo in the header.
  • Add a custom header to the “About Us” page.

These requests happen all the time in big projects. It’s a never-ending stream of boring requests. Want to have fun while creating websites, focus on more challenging tasks, and complete your projects much faster?

Elementor helps with just that. It reduces the need to hand-code the theme parts of your website and frees you up to work on more interesting and valuable parts of the design.

Elementor Page Builder

For a long time, people dreamed that they would be able to put together a web page by dragging and dropping different elements together. That’s how page builders became popular. Page builders introduced a whole different experience of building a page — all actions involving content are done visually. They reduce the time required to produce a desirable structure.

What if we took the most popular CMS in the world and develop the most advanced page builder for it? That’s how Elementor 1.0 for WordPress was created. Here are a few features of the tool worth mentioning:

  • Live editing. Elementor provides instant live editing — what you see is what you get! The tool comes with a live drag-and-drop interface. This interface eliminates guesswork by allowing you to build your layout in real time.
  • Elementor comes with a ton of widgets, including for the most common website elements. Also, there are dozens of Elementor add-ons created by the community: https://wordpress.org/plugins/search/elementor/
  • Responsive design out of the box. The content you create using Elementor will automatically adapt to mobile devices, ensuring that your website is mobile-friendly. Your design will look pixel-perfect on any device.
  • Mobile-first design. The Elementor page builder lets you create truly a responsive website in a whole new visual way. Use different font sizes, padding and margins per device, or even reverse column ordering for users who are browsing your website using a mobile device.
  • Revision history. Elementor has a history browser that allows you to roll forward and backward through your changes. It gives you the freedom to experiment with a layout without fear of losing your progress.
  • Built-in custom CSS feature allow you to add your own styles. Elementor allows you to add custom CSS to every element, and to see it in action live in the editor.
  • Theme-independence. With Elementor, you’re not tied to a single theme. You can change the theme whenever you like, and your content will come along with you. This gives you, as a WordPress user, maximum flexibility and freedom to work with your favorite theme, or to switch themes and not have to worry about making changes.
  • Complete code reference and a lot of tutorials. Elementor is a developer-oriented product — it’s an open-source solution with a complete code reference. If you’re interested in creating your own solutions for Elementor, it’s worth checking the website https://developers.elementor.com. The website contains a lot of helpful tutorials and explanations.

There are two particular cases in which Elementor would be helpful to web developers:

  • Web developers who need to create an interactive prototype really quickly. Elementor can help in situations where a team needs to provide an interactive solution but doesn’t have enough time to code it.
  • Web developers who don’t want to be involved in post-development activities. Elementor is perfect when a website is developed for a client who wants to make a lot of changes themselves without having to write a single line of code.

Meet Elementor Pro 2.0 Theme Builder

Despite all of the advantages Elementor 1.0 had, it also had two severe limitations:

  • There were parts of a WordPress website that weren’t customizable. As a user, you were limited to a specific area of your website: the content that resides between the header and the footer. To modify other parts of the website (e.g. footer or header), you had to mess with the code.
  • It was impossible to create dynamic content. While this wouldn’t cause any problems if the website contained only static pages (such as an “About Us” page), it might be a roadblock if the website had a lot of dynamic content.

In an attempt to solve these problems, the Elementor team released the Elementor 2.0 Theme Builder, with true theme-building functionality. Elementor Pro 2.0 introduces a new way to build and customize websites. With Theme Builder, you don’t have to code menial theme jobs anymore and can instead focus on deeper website functionality. You are able to design the entire page in the page builder. No header, no footer, just Elementor.

How Does Theme Builder Work?

The tool allows you to build a header, footer, single or archive templates, and other areas of a website using the same Elementor interface. To make that possible, Elementor 2.0 introduces the concept of global templates. Templates are design units. They’re capable of customizing each and every area of your website.

The process of creating a template is simple:

  1. Choose a template type.
  2. Build your page’s structure.
  3. Set the conditions that define where to apply your template.

Let’s explore each of these steps in more detail by creating a simple website. In the next section, we’ll build a company website that has a custom header and footer and dynamic content (a blog and archive). But before you start the process, make sure you have the latest version of WordPress, with the Elementor Pro plugin installed and activated. It is also worth mentioning that you should have a theme for your website. Elementor doesn’t replace your theme; rather, it gives you visual design capabilities over every part of the theme.

Custom Header And Footer

The header and footer are the backbone of every website. They are where users expect to see navigation options. Helping visitors navigate is a top priority for web designers.

Let’s start with creating a header. We’ll create a fairly standard header, with the company’s logo and main menu.

The process of creating a custom header starts with choosing a template. To create a new template, you’ll need to go to “Elementor” → “My Templates” → “Add New”.




Large preview

You’ll see a dialog box, “Choose Template Type”. Select “Header” from the list of options.




Choose the type of template you want to create. It can be a header, footer, single post page or archive page. (Large preview)

Once you choose a type of template, Elementor will display a list of blocks that fit that type of content. Blocks are predesigned layouts provided by Elementor. They save you time by proving common design patterns that you can modify to your own needs. Alternatively, you can create a template from scratch.




Choose either a predesigned block for your header, or build the entire menu from scratch. (Large preview)

Let’s choose the first option from the list (“Metro”). You can see that the top area of the page layout has a new object — a newly created header.




Large preview

Now, you need to customize the header according to your needs. Let’s choose a logo and define a menu. Click on the placeholder “Choose Your Image”, and select the logo from the gallery. It’s worth mentioning that the template embeds your website’s logo. This is good because if you ever change that logo at the website level, the header will automatically be updated on all pages. Next, click on the menu placeholder and select the website’s main menu.




Large preview

When the process of customization is finished, you need to implement the revised header on your website. Click the “Publish” button. The “Display Conditions” window will ask you to choose where to apply your template.




Every template contains the display conditions that define where it’s placed. Choose where the header will be shown. (Large preview)

The conditions define which pages your template will be applied to. It’s possible to show the header on all pages, to show it only on certain pages or to exclude some pages from showing the header. The latter case is helpful if you don’t want to show the header on particular pages.




Choose where you want to show the header. Want one header for the home page and another for the services page? Get it done in minutes. (Large preview)

As soon as you publish your template, Elementor will recognize it as a header and will use it on your website.

Now it’s time to create the footer for your website. The process is similar; the only difference is that this time you’ll need to choose the template named “Footer” and select the footer layout from the list of available blocks. Let’s pick the first option from the list (the one that says “Stay in Touch” on the dark background).




Choosing a block for a footer. (Large preview)




Large preview

Next, we need to customize the footer. Change the color of the footer and the text label under the words “Stay in Touch”. Let’s reuse the color of the header for the footer. This will make the design more visually consistent.




Large preview

Finally, we need to choose display conditions. Similar to the header, we’ll choose to display the footer for the entire website.




Large preview

That’s all! You just built a brand new header and footer for your website without writing a single line of code. The other great news is that you don’t have to worry about how your design will look on mobile. Elementor does that for you. UI elements such as the top-level menu will automatically become a hamburger for mobile users.

Single Post for Blog

Let’s design a blog page. Unlike static pages, such as “About us”, the blog has dynamic content. Elementor 2.0 allows you to build a framework for your content. So, each time you write a new blog post, your content will automatically be added to this design framework.

The process of creating a blog page starts with selecting a template. For a single blog post, choose the template type named “Single.” We have two options of blocks to choose from. Let’s choose the first one.




Choosing a block for a single post. (Large preview)

The block you selected has all of the required widgets, so you don’t need to change anything. But it’s relatively easy to adjust the template if needed. A single post is made of dynamic widgets such as the post title, post content, featured image, meta data and so on. Unlike static widgets that display content that you enter manually, dynamic widgets draw content from the current pages where they’re applied. These widgets are in the “Elements” panel, under the category “Theme Elements”.




List of dynamic elements. A dynamic widget changes according to the page it’s used on. (Large preview)

When you work on dynamic content like a single post, you’ll want to see how it looks on different posts. Elementor gives you a preview mode so you can know exactly what your blog will look like.

To go into preview mode, you need to click on the Preview icon (the eye icon in the bottom-left part of the layout), and then “Settings”.




Never again work on the back end and guess what the front end will look like. Use preview mode to see how your templates will work for your content. (Large preview)

To see what your page will look like when it’s be filled with content, simply choose a source of content (e.g. a post from the “News” category).




Large preview




Fill your template with content from your actual website to see what the result will look like. (Large preview)

Once you’ve finished creating dynamic content, you’ll need to choose when the template will be applied. Click on “Publish” button, and you’ll see a dialog that allows you to define conditions.




Choosing conditions for a single post template. (Large preview)

Archive

The archive page is a page that shows an assortment of posts. Your archive page makes it easy for readers to see all of your content and to dive deeper into the website. It’s also a common place to show search results.

The Theme Builder enables you to build your own archive using a custom taxonomy. To create an archive page, you need to go through the usual steps: create a new template, and choose a block for it. For now, Elementor provides only one type of block for this type of template (you can see it in the image below).




Large preview

After selecting this block, all you need to do is either set a source for your data or stick to the default selection. By default, the archive page shows all available blog posts. Let’s leave it as is.




Large preview

As you can see, we’ve successfully customized the website’s header, footer, single post and archive page, without any roadblocks of coding.

What To Expect In The Near Future

Elementor is being actively developed, with new features and exciting enhancements released all the time. This means that the theme builder is only going to get better. The Elementor team plans to add integration for plugins such as WooCommerce, Advanced Custom Fields (ACF), and Toolset. The team also welcomes feedback from developers. So, if you have a feature that you would like to have in Elementor, feel free to reach out to the Elementor team and suggest it.

Conclusion

When WordPress was released 15 years ago, the idea behind it was to save valuable time for developers and to make the process of content management as easy as possible. Today, it is widely regarded as a developer-friendly tool. Elementor is no different. The tool now offers never-before-seen flexibility to visually design an entire website. Don’t believe me? Try it for yourself! Explore Elementor Pro today.

Smashing Editorial
(ms, ra, il, al, yk)


Read article here – 

How To Reduce The Need To Hand-Code Theme Parts In Your WordPress Website

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Using Low Vision As My Tool To Help Me Teach WordPress




Using Low Vision As My Tool To Help Me Teach WordPress

Bud Kraus



When I say that I see things in a different way, I’m not kidding. It’s literally true.

For almost 30 years, I’ve lived my life with macular degeneration, a destruction of my central vision. It is the leading cause of legal blindness in the United States and I’m one of those statistics.

Macular degeneration is a malady of old age. I see the world much as a very old person does. You could say that I am “hard of seeing.”

Since my condition is present in both eyes, there is no escape. Facial recognition, driving (looking forward to driverless cars), reading, and watching movies or TV are difficult or impossible tasks for me.

Since my peripheral vision is intact, I have no problem moving about without bumping into things. In fact, if you met me you would not immediately know that I have a serious vision impairment.

Sharing this is not easy. It’s not just that I don’t want to be branded as that blind WordPress guy or to have people feel sorry for me. I don’t like to discuss it because I find it is as interesting as discussing my right-handedness. Besides, I’m hardly the only person who has a disability or illness. Many people have conditions which are far worse than mine.

I have discovered that for most people technology makes things easier. For others, like me, it makes things possible.

I focus on what I can do, not what I can’t do. Then I figure out a way to do it better than anyone else. I use what I have learned from my disability as a tool to help me communicate.

Everyone works with WordPress differently. Me, even more so. Here are some of the adjustments I’ve made as a WordPress instructor and site developer.

1. How I Do It: Zoom/Talk/Touch

Let me show you how I really work with WordPress as I zoom in and out and let the machine talk to me.

What you don’t see here is how I use space and touch to know where objects are on a screen. It’s easy to understand this for mobile devices, but the same is true — especially for me — when it comes to knowing how far I need to move the mouse to do something. When a major change takes place on a site or in the WP Admin, it takes me time to re-orient myself to a new UI.

My visual impairment has improved my sense of touch for everything including finding and interacting with screen objects.

2. I’m Prepared

I can’t wing it. When I teach in class or do a presentation I need to know exactly what I’m going to say because I can’t read notes about what I will demonstrate. I need to have order.

The same holds true for working with clients or doing live webinars. Everything I do is structured.

I think of stories that have a beginning, middle, and end. When I teach or speak in public, I take you on a journey. I know where I will start, where I will finish, and how I got there.

Being a prep freak has made me better at everything I do.

3. I Recognize Patterns

Since I can recognize consistent shapes, I learned how to teach and use HTML and CSS. But a deep understanding of languages like Javascript and PHP are just out of my range because they are free-form and unpredictable.

Take HTML. Its hallmark is that it is a symmetrical, containerized markup system. Open tags usually need to be closed. The pattern is simple and easy for me to recognize:

<tag>Some Text Here</tag>

CSS is much the same. Its very predictable pattern make it possible for me to teach and use it. For example:

selector

style-property:value;

Think of it this way. I can read most fonts on a screen given proper illumination and magnification. Handwriting — which is so unpredictable — is impossible to read.

My abilities give me just enough skill to create WordPress child themes.

Since vision and memory are so closely connected, you could say I have a memory disability more than any other. Pattern recognition — an aid to memory — makes it possible to work with things like code.

4. A Little Help From My Friends

If I need it, I get assistance. If a class size is large enough, I’ll get someone to sit with a student who needs attention. If I do a presentation with a laptop — something I have a hard time with — I’ll have someone work the laptop. When I need someone to spell check and work over my words, I have a friend that does that too.

5. WordPress — More Than Alt Tags

You’d think that, given my disability, I’d be an expert on accessible web design. I’m not. However, 16 years ago when user agents and assistive technologies were more hope than reality, I taught classes at Pratt Institute in New York City on design which worked for the greatest number of people on the greatest number of devices.

Sound familiar?

To be sure, WordPress has a lot of built-in accessibility awareness, either in its core or because of its enlightened plugin and theme developers. It has an active group, Make WordPress Accessible, that ensures WordPress is compliant with the WCAG 2.0 standards.

While I stress the use of the Alt attribute (it’s misunderstood as an SEO signal), I rarely discuss features such as keyboard shortcuts and tabindex. Though I’m a stakeholder in ensuring that the WordPress admin is accessible, no one would mistake me for an expert in recognizing and knocking down all barriers to access in web design.

And What About Gutenberg?

WordPress will be rolling out its new content editor, Gutenberg, in 2018 replacing its well known but aging WP editor. It features a block editing system akin to what SquareSpace, WIX, and MailChimp use.

Gutenberg has a cleaner, sleeker user interface. Many of the user options are hidden and appear only after certain mouse over actions occur. This doesn’t seem to be much of an issue for me. What is distracting is that in certain instances the Gutenberg interface will cover up parts of the page copy.

A bigger issue is how keyboard shortcuts will work. Beyond the needs of disability communities, many power users prefer shortcuts. Currently, many but not all of Gutenberg’s functions are available as a shortcut. Equally troublesome, there are no indications of shortcuts in the menus or as tooltips. Nor is there any way to easily see all shortcuts in a single list.

7. Look Ma’, No Script! Creating Videos For My Online WordPress Course

I need to memorize just about everything. While creating my training course, “The WP A To Z Series,” I could not use a script for my screen capture videos. When creating videos I have to know the material cold. I try to make you wonder if I’m reading when I’m not. The result are videos that have a personal feeling to them which is what I wanted (and the only thing I could do).

8. I Never Use More Than I Need

If I need help — be it with tech or with a human — I ask for it. If I don’t need it, I don’t ask. I get and use as much help (human and tech) as I need and never more.

Since I don’t need JAWS, a popular screen reading program, I don’t know JAWS. I don’t need speech to text software, so I don’t use Dragon Dictate.

And that is the point.

People with — or without — disabilities work with tech in ways that will help them accomplish tasks in the most efficient matter. If something is overkill, why use it?

My Way Is Probably A Lot Like Your Way — Or Is It?

Turns out, I use WordPress a lot like everyone without a disability uses it. At least I think so. Sure, I have to zoom in to see things and I don’t care for radical changes in design. But, once I understand a UI, finding or manipulating things after a redesign is similar to the challenge a blind person faces in a room where the furniture has been moved or replaced.

As you saw in my video, I need text to speech software to make it easier to understand what is on the screen. And zooming in and out is as common to me as a click is to everyone. All this takes a little more time but it’s how I get things done.

As you may have surmised — and what I can’t stress enough — is that a disability is a very personal thing in more ways than one. The things I do in order to teach and work with WordPress are probably very different from what another person does who also has macular degeneration. It’s the idiosyncrasies that make understanding and working with any disability very challenging for everyone.

Smashing Editorial
(mc, ra, yk, il)


Source: 

Using Low Vision As My Tool To Help Me Teach WordPress

7 Ways to Ensure Your Next Webinar is a Success

perfect webinar

Webinars are one of the most popular tools used by marketers for lead generation. Not only are they great for generating demand but they’re also a less pushy way of nurturing cold leads. The reason is that you are offering to provide information that your audience will value in your webinars. You can also demonstrate your expertise and showcase your knowledge of the industry and domain using webinars. However, webinars can be truly beneficial for your company if they are planned and implemented well. Here, we’ll take a look at some of the things you need to do to ensure…

The post 7 Ways to Ensure Your Next Webinar is a Success appeared first on The Daily Egg.

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7 Ways to Ensure Your Next Webinar is a Success

Get Custom Advice For Boosting Your Conversions With Unbounce’s New Landing Page Analyzer

Introducing: The Landing Page Grader, by Unbounce

As a savvy marketer, it’s our sincere hope you never start a campaign without a dedicated landing page for sending your paid traffic to. But — as you know — the job isn’t over once a landing page is created.

Your real opportunity is in understanding how your page performs.

Beyond tracking standard performance measures like conversions and landing page quality (LPQ), you’ve likely wondered about other factors like:

  • Is my landing page copy clear? Are there too many words? Too few?
  • Is my page faring well on mobile? Does it load fast enough?
  • Is this page just designed nicely, or is it also optimized for SEO?
  • Is this a good conversion rate for this type of page in my industry?

Ultimately you want to know whether you’ve got an especially high converting page, or if there’s anything specific you can improve. But it can be difficult to know what ‘good’ looks like, and you may not always have a second set of eyes to help you critique.

New: Try Unbounce’s Landing Page Analyzer

For years we’ve seen the need for a landing page audit tool or landing page grader of some sort, and so—after many months of development—we’re very pleased to unveil the Unbounce Landing Page Analyzer.

With this grader-style tool, you input your landing page URL (along with a few key details) and The Analyzer instantly delivers a comprehensive, personalized report with custom recommendations you can try today to increase your conversion rates.

Unlike other landing page reviews, The Analyzer is truly a deep dive into your performance.

Not only do you get a summary of how your page compares to others in your industry, but you also see important page performance insights including your landing page’s speed, load time, and page requests that may be slowing things down.

If The Analyzer discovers your images are too large (contributing to slow load time), your custom report will include compressed versions of all your images to replace quickly and get your page loading even faster.

Not your average landing page grader: The Analyzer compresses images for you

Pictured: you’ll get custom, compressed images as part of your page analysis.

In The Analyzer’s comprehensive report, you’ll see specifics across nine categories, and discover whether your landing page:

  • Conveys trust and security
  • Appears properly on social networks and mobile
  • Is designed in a way that’s especially high converting
  • Contains too many calls to action
  • Has an appropriate Flesch reading ease and sentiment for your industry,
  • and much, much more.

Looking for a landing page checker?

Evaluate your landing page to reveal rea, data-backed insights in minutes.

Wait, aren’t there other landing page graders out there?

Touche! There are other landing page analyzers/graders/calculators available, but we can confidently say Unbounce’s is the most sophisticated and comprehensive you’ll find. Ours is the only landing page analyzer on the market leveraging AI technology, and the endless amount of campaign research done by our customers and our in-house marketing team.

For the past eight years, we’ve been obsessed with the question “what’s a good conversion rate?”, and Unbounce’s internal research team has employed proprietary AI technology to analyze the behavior of over 75 million visitors to 65,000 landing pages with a goal of understanding what makes a customer convert.

We have more data than any other conversion platform to provide insights on what a high-performing landing page looks like, and The Analyzer leverages this insight.

Need a landing page checker? Check out the Landing Page Analyzer

The Analyzer’s data is sourced from Google Page Speed Insights, and our very own proprietary data broken down by industry.

Actionable feedback you can implement today

The best thing about this landing page review? You’ll discover instant improvements that might take you only minutes to fix.

The Wizard of Moz himself, Rand Fishkin ran the following product’s landing page from Moz.com through The Analyzer and had some great things to discover.

Rand wanted to run this page through for a landing page review

How’d this Moz page fare? Here are Rand’s initial thoughts:

“I’m glad to see we passed so many of the technical checks! I was a little nervous. [I] Realized that the page is missing testimonials or social proof. That’s a head-smacking moment.”

Rand may be a bit self-depreciating here, however. Moz’s page scored really well with a 75% overall:
The landing page grade for moz's page

Rand’s overall landing page grade.

Rand’s verdict on trying out The analyzer?

Rand Fishkin

“I’ve never seen a page analysis tool that’s focused on optimization. In my opinion, this can be hugely helpful for folks to quickly check that they’ve nailed the basics of landing page optimization and accessibility. I have no doubt tens of thousands of websites can get better just by applying this tool’s advice.”

What did we learn?

Interested in what The Analyzer could teach us about our in-house landing pages at Unbounce, we ran our recent event landing page for PPC Week through to see what we’d take away:

PPC week landing page

Pictured: The landing page for PPC week we input into the Landing Page Analyzer.

We learned the page converts very well for our industry (7.7%), and while the page loads pretty quickly (0.7 seconds), at 3.32MB it’s overweight and could be loading even quicker if we reduce it to less than 3MB:
our landing page evaluation for PPC week

Our PPC Week page’s overall grade. Note our message match and page speed could use some work.

What The Analyzer told us regarding page speed

Our PPC Week landing page is running a little slowly.

Fortunately, The Analyzer also provided us with some compressed images that will help us load up to 9% faster:

Some PPC week images we can replace

We also saw that our page title, meta description and H1 tags were helping our SEO visibility (which was important for this particular page).

All of these quick-to-change factors can improve this PPC Week page for us, but we’re most excited to see what you’ll discover about your own landing pages. Bonus, you don’t need an Unbounce-built page to try The Analyzer, either. Give it a try today and let us know what you think!

Read more – 

Get Custom Advice For Boosting Your Conversions With Unbounce’s New Landing Page Analyzer

Don’t Settle. Build the Marketing Campaigns of Your Dreams Without a Line of Code

Conquer technical limitations with Zapier and Unbounce

Hi, I’m Corey. Are you an idealistic marketer, like me?

That is—do you plan your marketing campaigns by pretending technical limitations aren’t a thing and just map out the ideal experience you want for your prospects from first impression to final conversion? Like this:

A photo of my actual campaign flow on the whiteboard.

If your whiteboard looks this optimistic, read on. We’ll nerd out together.

After us idealistic marketers are done dreaming about our perfect campaign structure from start to finish, the harsh reality sets in: technical limitations are definitely a thing. When the time comes to figure out how to actually do something a little crazy, like augment lead data or enrich it with extra data pulled from ‘the internet’, things get much trickier. But if you’re dedicated to the campaign you mapped out, you really want to make it happen.

Often, you’ll ask a developer for help and hear, “Sure it’s possible. I’ll just need two weeks to code it up. Log a request and we’ll prioritize it against all the other requests for my genius.”

We both know you’re not logging that request, because it’s not getting prioritized.

Eventually, you run a campaign that looks exactly like what you’ve done before, or what everyone else is doing, because it’s relatively easy for us—lowly marketers—to pull off by ourselves.

It’s infuriating.

Can’t we Execute More Sophisticated Marketing?

Is it too much to ask that we can create whatever the hell we dream up, so we can push the industry forward? To deliver the experience we think could make a difference to our prospects—one they might even enjoy?

Not if we need to rely on devs to help build our lead management or the integrations component of our campaigns for us, unfortunately.

However, I’ve found that more and more often I don’t need to have these futile conversations with developers. Modern martech has brought us tools to help, and the tool that comes up most often for me is Zapier.

Your Marketing on Zapier

Have you ever punched above your weight at work and solved a problem that that you’re totally unqualified to solve? It. feels. so. satisfying. You feel way smarter than you actually are.

I got that feeling when I used Zapier with Unbounce for the first time. I still get that feeling today. If you dream big enough, and can connect the right tools together, you can pull off campaign workflows that feel almost impossible.

Exactly how I felt having used Zapier for the first time.

Most recently, I tried to execute the campaign in the whiteboard photo above (the one above the Dragonball Z meme). The campaign—called Conversion Quest—challenges PPC marketers working in agencies to double the conversion rate of one of their client’s landing pages in 30 days.

When planning this campaign, I wanted to have a prospect fill out the form on a landing page with the current date (when they were “starting their quest”), and their current conversion rate. From there, they’d receive an email confirming their personalized quest goal and deadline by which they’d ideally complete the challenge (The email was to automatically pull in someone’s target conversion rate and their custom due date a month out).

Of course, when I’d planned this flow, there was no technical way to magically include a doubled conversion rate and custom due date directly in each prospect’s followup message. That is until my colleague reminded me of Zapier Formatter, which allows you to manipulate your lead data before it goes into your marketing automation platform (or CRM, or Email Marketing Service, or wherever other tool you can think of). Just 30 minutes later (and without approaching our dev team), I had augmented data going into our marketing automation platform.

Now Conversion Quest runs with custom info in the followup, all thanks to a quick Zap (a preconfigured integration template connecting two or more apps).

Here’s an example of the message I send in that campaign:

Here’s a sample of the email I manipulated data with via Zapier to personalize.

Now, are you going to need to use Zapier so you can build Conversion Quest?

No (that’s my great idea)… But my bet is you’ve got amazing campaign ideas for which Zaps could help you create a consistent (better!) experience for your leads, and help you stop relying on developers. As a bonus, Unbounce now has Integrations Powered by Zapier available right in the builder, so you can do this super quickly, without ever leaving Unbounce.

Here’s just a sampling of the Zaps available right in Unbounce. There are 60+ right in app, and with a Premium Zapier account you can access over 900!

Let’s dig into the versatility for a second.

Leveling up your marketing (without a line of code)

You could use Unbounce’s Integrations Powered by Zapier if…

1. You need to connect a client’s hodgepodge of tools

In this case, you’re a marketing agency that needs to build high-converting lead gen landing pages, overlays or sticky bars that connect to anything and everything your clients use, which could include:

  • Hatchbuck
  • Base
  • Follow Up Boss
  • Agile CRM
  • Pipedrive
  • Salesforce
  • HubSpot CRM
  • Capsule CRM
  • PipelineDeals

A few quick Zaps can connect your lead data to all of the above.

2. You want to use an existing CRM or marketing automation platform, with custom landing pages/Unbounce

If you’re using a tool that requires you to use rigid forms or landing pages, but you’d rather have custom landing pages that look great, convert like crazy and give you more control over the experience, you’d simply Zap together your landing page builder with tools/platforms like:

  • GoToWebinar
  • Marketo
  • Salesforce
  • Pardot
  • MailChimp
3. Your CMS or Marketing Automation tool doesn’t enrich your data for you

With Integrations Powered by Zapier, if you collect a lead in Unbounce, Zapier can enrich the lead’s profile with extra data (using, for example, the lead scoring Zap) en route to wherever you’re storing your leads.

4. Your sales team would like to be notified immediately when a super qualified lead comes in…but they never check their email

For this, you can try sending notifications via the following Zaps:

  • SMS integration
  • Slack
  • Twitter
  • LinkedIn
5. You’d like to route leads to specific salespeople in your CRM depending on the info a prospect submits in a form

Joe Savich from Altos gave this a try in Unbounce, and had high praise for this email parser Zap:

“It’s pretty nice. The integration powered by Zapier was super easy to setup…I was able to create a lead notification with a condition that, depending on which custom field was chosen, would send that lead to the appropriate sales team. My client thinks I am a magician! I could see this being used a lot going forward.”

Overall, of all the feature releases in my 4 ½ years at Unbounce, Integrations Powered by Zapier is my all time favourite. Zaps from right inside our builder empower marketers to do things you shouldn’t be able to do, without developers. And they make you feel really smart.

If you’re committed to driving our industry forward with some next-level marketing (that may look impossible at first glance), I’d urge you to try zapping some connections together and getting creative. You might surprise yourself, or better yet your boss or clients.

Continue reading: 

Don’t Settle. Build the Marketing Campaigns of Your Dreams Without a Line of Code

Send Your Unbounce Lead Data to 60+ Apps Instantly with New Integrations Powered by Zapier

Introducing Integrations Powered by Zapier

These days the average marketer has been cited to use anywhere from 12 to a whopping 31 tools to build the campaigns of their dreams, but making sure all of these different apps or tools work together like a well-oiled machine is often where things get messy.

For example, you might generate leads via your landing pages, but — depending on your marketing stack and the connections you’ve set up — it’s not always easy to automatically pass, tag and strategically route form data you’ve collected into all the different tools you need to work in (i.e. you might be using Google Sheets for lead tracking, your CRM for sales follow-up, and your marketing automation platform for triggering especially relevant email campaigns).

Maintaining a simple workflow for your lead management is next to impossible if your tools don’t connect and talk to each other properly.

Luckily, all the tools you love can talk to each other

Today at Unbounce, we’re excited to introduce our new Integrations Powered by Zapier.

Now, you can instantly connect your landing page, overlay and sticky bar lead data to over 60+ apps without typing a line of code or ever leaving the Unbounce builder.

Integrations Powered by Zapier

What’s Zapier?

If you’re not already a super fan, Zapier’s the tool over one million people use to connect their favorite web apps together for less busywork and more impressive automation. It’s like the one integration to rule them all – or the tool that makes all the other tools hold hands and play nice.

We’ve seen thousands of Unbounce customers build landing pages, overlays and sticky bars, then set up custom integrations with Zapier to funnel lead data into their other favorite tools like Intercom, Go2Webinar, Autopilot and Salesforce, for example. Today that connection’s even easier.

New: Unbounce's Integrations Powered by Zapier

Goodbye busywork, hello automation

Acting as a handy lead gen concierge, the new Integrations Powered by Zapier help eliminate mundane setup tasks.

With pre-built Zap templates directly in Unbounce and the usual integration set-up tasks automated for you, Zapier helps you get centralized lead management for any campaign in just a few clicks.

Even better? Zapier is a trade secret for leveling up the sophistication of your marketing. Using Zaps to connect your lead generation data with other tools and automate more actions, you can set up elaborate campaigns without needing to build workarounds or “hacks,” or depend on dev resources to build your integrations for you.

The possibilities are endless, but here’s a taste of how a few of our customers are already using this feature to fuel impressive campaigns without relying on IT.

Zap inspiration #1: Enrich your lead data

It’s one thing to generate new leads, it’s another if they get routed to your sales team pronto with extra context (like a lead’s unique preferences) included.

Joe Savitch, SEM and Inbound marketer at digital agency Altos, recently launched a lead gen campaign with a real estate client and wanted leads’ properties of interest included in the info submitted via the form (without the lead having to select manually from a drop down). In knowing which properties leads were expressly interested in, the real estate client’s sales team could follow up with especially relevant outreach.

Not only was Joe able to identify each lead’s specific interest using a lightbox that passed a value from the button to the lead form, but with Unbounce’s new Integrations Powered by Zapier (the “Email Parser” Zap), Joe created a lead notification that routed leads to the appropriate sales team based on which custom field had been chosen:

And here’s an example of the lead notification his team receives:

A sample of the lead notification Joe has automatically sent to the sales team via the Zap. Properties of interest are noted here for the sales team.

Joe’s verdict?

The Integration Powered by Zapier was super easy to setup and execute… My client thinks I am a magician! I could see this being used a lot going forward.

Want to push your lead data to other tools seamlessly? Get more info on the new Integrations Powered by Zapier, and see more Zaps available to you here.

Zap inspiration #2: Get visibility into campaign ROI

Serving many small to medium sized clients, Stefano Apostolakos of digital agency Webistry notes that many of the brands they work with don’t have, or aren’t familiar with sales CRM tools, meaning the agency can have a hard time demonstrating the ROI of the lead gen campaigns they run.

But now, thanks to the PipeDrive Zap directly in Unbounce, all of Webistry’s campaign leads get pushed into PipeDrive (a sales CRM), tagged and positioned appropriately in a client’s sales funnel.

Stefano’s team then runs monthly reports to discover which campaigns, ad groups and keywords achieve the highest CPA (cost per acquisition) to show the client just how valuable the new campaigns have been. Here’s what Stefano had to say about it:

Our customers have been very excited to see the direct impact their campaigns have on the bottom line. Being able to prove the value we bring has helped us to build loyalty, and generate an extensive portfolio of happy, long-term customers.

Want to set up a Zap to better see your ROI? To use Integrations Powered by Zapier, you’ll need a Zapier account and Unbounce. Learn more here.

Go forth and Zap!

This is really just the tip of the iceberg. While Unbounce now contains 60+ Zap templates to choose from right in the builder to get you started, if you have a Premium Zapier subscription, you’ll have access to over 900+ app integrations via Zapier you can make use of in Unbounce.

Whether you want to use one Zap at a time, or go wild with a few at a time (i.e. lead data pushed into Google Sheets, Slack, LinkedIn and more…), today you can finally manage, tag, and re-route all the leads you collect with Unbounce (from right in Unbounce). The only limit is your imagination.

You’ll simplify your campaign workflows, and all of your tools will run smoothly together. Not to mention, you can run far more complex campaigns without the help of IT.

We’re psyched to be the first conversion platform to make Zapier integrations available directly in the builder, and we can’t wait to see what you Zap together.

Originally posted here: 

Send Your Unbounce Lead Data to 60+ Apps Instantly with New Integrations Powered by Zapier

How To Translate Your Website Content & 5 Useful Tools To Do The Job

website translation

The global economy has expanded your potential market in a way that was not possible even ten years ago, leveling the playing field for small and big business. However, it does come with some issues. One of them is the language barrier. If your website is in English, you will get your message across to about 27% of the market. Put another way, about 73% of the global market prefers websites with content in their native language. If people don’t understand the contents of your website, you cannot hope to make a sale. You need to give your visitors the…

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How To Translate Your Website Content & 5 Useful Tools To Do The Job

6 Reasons Your Mobile Ranking on Google Sucks

drinking straws

2017 will forever be known as the year Google adopted a mobile-first strategy. Some people will think of that way, at least. Probably not too many, actually, but that doesn’t lessen the significance of the shift. Your mobile web strategy is now, simply, your web strategy. Why is this so important? By late 2016, more than half of all Google searches were conducted from mobile devices, and over 77% of web searches are through Google. So when the company announced this year it would prioritize mobile sites over desktop to determine relevance and ranking, it was kind of a big…

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6 Reasons Your Mobile Ranking on Google Sucks