Tag Archives: tools

Jekyll For WordPress Developers

Jekyll is gaining popularity as a lightweight alternative to WordPress. It often gets pigeonholed as a tool developers use to build their personal blog. That’s just the tip of the iceberg — it’s capable of so much more!

Jekyll For WordPress Developers

In this article, we’ll take on the role of a web developer building a website for a fictional law firm. WordPress is an obvious choice for a website like this, but is it the only tool we should consider? Let’s look at a completely different way of building a website, using Jekyll.

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Jekyll For WordPress Developers

Which Responsive Design Framework Is Best? Of Course, It Depends.

In 2017, the question is not whether we should use a responsive design framework. Increasingly, we are using them. The question is which framework should we be using, and why, and whether we should use the whole framework or just parts of it.

Which Responsive Design Framework Is Best? Of Course, It Depends.

With dozens of responsive design frameworks available to download, many web developers appear to be unaware of any except for Bootstrap. Like most of web development, responsive design frameworks are not one-size-fits-all. Let’s compare the latest versions of Bootstrap, Foundation and UIkit for their similarities and differences.

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Which Responsive Design Framework Is Best? Of Course, It Depends.

Building Shaders With Babylon.js

Shaders are a key concept if you want to unleash the raw power of your GPU. I will help you understand how they work and even experiment with their inner power in an easy way, thanks to Babylon.js.

Building Shaders With Babylon.js

Before experimenting, we must see how things work internally. When dealing with hardware-accelerated 3D, you will have to deal with two CPUs: the main CPU and the GPU. The GPU is a kind of extremely specialized CPU.

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Building Shaders With Babylon.js

Key Pillars of a Successful CRO Program | Latest eBook by VWO

Conversion Rate Optimization (CRO) has gradually become a known concept across enterprises, in recent years. The popularity of CRO can be owed to its ability to have a direct and significant impact on the bottom line.

However, application of CRO in most organizations has been far from optimal, which inadvertently causes them to leave money on the table. This money can be reclaimed by having a structured approach to CRO. Further, suboptimal optimization programs lead organizations to draw wrong conclusions, or statistically unsupported decisions, from their A/B tests and damage what’s not broken. Add to it the time and resources that are spent on CRO, and the real cost of an ill-structured CRO program begins to pinch where it hurts—ROI.

An optimal or structured CRO program requires certain key elements that ensure its success. The elements include tools, skills, processes, goals, and culture.

VWO’s latest eBook “Key Pillars of a Successful Conversion Optimization Program” covers all these elements in detail. This eBook features insights from industry experts and provides actionable takeaways to help you set up a CRO program or improve an existing one.

Key CRO Pillars eBOok Landing Page CTA

The eBook contains the following chapters:

1) Culture of CRO

The culture of CRO can be established in an organization with a two-step process. It starts with getting complete buy-in for a CRO program from the top management. Next, the process involves acceptance of the CRO approach by teams across the organization.

The chapter offers the following takeaways:

  • How to get top management buy-in for a CRO program
  • How to ensure that CRO is accepted by multiple teams in an organization

2) Competent Tools

A big part of the success of an organization’s CRO program depends on the set of tools being used. The tools that are essential for a CRO program can be clubbed into the following:

  • Website Analytics
  • User Behavior Analysis
  • A/B and Multivariate Testing

The chapter lists these tools and explores how they can be used to their full potential.

3) Key Goals

The effectiveness of a CRO program is heavily dependent on the goals you set. Without proper goals, a CRO program can lack direction.

This chapter offers the following points of learning:

  • The importance of different goals in a CRO program—micro and macro conversions
  • The appropriate time to use micro or macro conversions as the goal of a CRO campaign

4) People with the Relevant Skill Set

A CRO program involves a wide range of tools and activities. It demands a team of professionals that can coordinate effectively and make the most out of available resources.

This chapter highlights the following:

  • The skills that are critical for proper functioning of a CRO program
  • Job descriptions of different members of a CRO team

5) Documented Process

Last but not the least, a successful CRO program requires a well-defined process. It helps enterprises in identifying the most critical issues in their conversion funnel and treating those issues on priority.

This chapter offers insights on the following:

  • Setting up a long-term calendar for a CRO program
  • Prioritizing A/B testing hypotheses based on key attributes
  • Building a knowledge repository of learning from the past CRO campaigns

Conclusion

For a CRO program to be successful, it needs to be structured and process-driven. There are different key elements that contribute toward it—people, tools, process, goals, and culture.

When all these elements need to be fully optimized, a CRO program can run at its full potential.

Key CRO Pillars eBOok Landing Page CTA

The post Key Pillars of a Successful CRO Program | Latest eBook by VWO appeared first on VWO Blog.

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Key Pillars of a Successful CRO Program | Latest eBook by VWO

6 Tools That Will Help You Develop a Unified Visual Brand in Your Social Media Images

It’s no secret that beautiful, eye-catching imagery is a great tool to getting your brand noticed on social media. Tweets with images tend to get 150% more retweets than ones without and images are easily the most shared and fav’d content on Facebook. But with all the different social media platforms out there it can be hard to keep up and feel like you’re sending out a consistent message across all of them. Rather than sharing a patchwork of random images and hoping something somewhere takes off, here are some ways that you can create consistent content that your followers…

The post 6 Tools That Will Help You Develop a Unified Visual Brand in Your Social Media Images appeared first on The Daily Egg.

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6 Tools That Will Help You Develop a Unified Visual Brand in Your Social Media Images

Using A Static Site Generator At Scale: Lessons Learned

Static site generators are pretty en vogue nowadays. It is as if developers around the world are suddenly realizing that, for most websites, a simple build process is easy enough to render the last 20 years of content management systems useless. All right, that’s a bit over the top. But for the average website without many moving parts, it’s pretty close!

Using A Static Site Generator At Scale: Lessons Learned

However, does that hold true for websites bigger than your humble technology blog? How do static site generators behave when the number of pages exceeds the average portfolio website and runs up into the thousands? Or when development is a team effort? Or when people of different technical backgrounds are involved? This is the story of how we managed to bring roughly 2000 pages and 40 authors onto a technology stack made for hackers.

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Using A Static Site Generator At Scale: Lessons Learned

How To Use Arguments And Parameters In ECMAScript 6

ECMAScript 6 (or ECMAScript 2015) is the newest version of the ECMAScript standard and has remarkably improved parameter handling in JavaScript. We can now use rest parameters, default values and destructuring, among other new features.

How To Use Arguments And Parameters In ECMAScript 6

In this tutorial, we will explore arguments and parameters in detail and see how ECMAScript 6 has upgraded them.

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How To Use Arguments And Parameters In ECMAScript 6

A Deep Dive Into Axure 8: A Comprehensive Review

Behind every great invention lie dozens of sacrificed prototypes. It took Michele Ferrero almost five years to perfect the spherical wafer within the famous chocolates that bear his name. No great product or invention emerges fully formed, and this applies to great websites and software as well. Whether you’re working on digital products or chocolates, prototyping plays an important role in any successful project.

A Deep Dive Into Axure 8: A Comprehensive Review

If you work in user experience or software development, chances are you will have encountered Axure RP at some point. Launched in 2003, Axure has gained a loyal following within the UX community. It allows for the creation of rich, functional prototypes without writing a single line of code.

The post A Deep Dive Into Axure 8: A Comprehensive Review appeared first on Smashing Magazine.

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A Deep Dive Into Axure 8: A Comprehensive Review

Why Conversion Optimization Tools Will Never Replace the Need for Real People Doing Conversion Optimization

I’ve seen many marketers make the mistake of thinking visits are the guiding metric to success. While having hundreds of visitors on your site or social media pages can be a remarkable achievement in itself, a high volume of visitors offers little value if they’re not converting. If you asked me, you might as well not have visitors at all. Most marketers realize this. They know they need conversions. But conversion optimization is a tricky field. More and more, marketers are looking to automate the process of conversion optimization by purchasing apps that promise to simplify or enhance the process….

The post Why Conversion Optimization Tools Will Never Replace the Need for Real People Doing Conversion Optimization appeared first on The Daily Egg.

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Why Conversion Optimization Tools Will Never Replace the Need for Real People Doing Conversion Optimization

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Static Website Generators Reviewed: Jekyll, Middleman, Roots, Hugo


Static website generation is quickly becoming a big part of the professional website builder’s toolbox. A new static website generator seems to pop up every week. Figuring out which one to use can be like a walk in the jungle.

Static Website Generators: An Overview

In the last article, I looked at why static website generation is growing in popularity, and I gave a high-level overview of all of the components of a modern generator. In this article, we’ll look at four popular static website generators — Jekyll, Middleman, Roots, Hugo — in far more detail. This should give you a great starting point for finding the right one for your project.

The post Static Website Generators Reviewed: Jekyll, Middleman, Roots, Hugo appeared first on Smashing Magazine.

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Static Website Generators Reviewed: Jekyll, Middleman, Roots, Hugo