Tag Archives: tracking

What Can You Learn From Tracking 17 Billion Email Opens?

email market share

Wow. Now, this is an infographic. So many infographics under-deliver. They’re forced. They spawned because it ended up on a “Marketing Q1” to-do list. And they end up being useless, enormous, ugly image files that just kills everyone’s bandwidth. An infographic is really a data visualization that presents useful data and makes it easy for viewers to do something actionable with it. That’s what the infographic below does. The number one takeaway from this graphic is: your list is reading your email on their phones. Are your emails optimized for mobile? Are you thinking about how people behave on mobile…

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What Can You Learn From Tracking 17 Billion Email Opens?

Improve The User Experience By Tracking Errors

It’s easy to see your top-visited pages, navigation patterns and conversion metrics using visitor-tracking tools like Google Analytics. However, this data doesn’t show the roadblocks that users typically run into on your website. Tracking and optimizing error messages will help you measurably improve your website’s user experience. We’ll walk through how to add error tracking using Google Analytics, with some code snippets. Then, we’ll assemble the data and analyze it to figure out how to improve your error message drop rates.

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Improve The User Experience By Tracking Errors