Tag Archives: twitter

Thumbnail

6 Inspiring Talks to Binge Watch, as Recommended by Expert Marketers

You know how word of mouth is like the Holy Grail of marketing? There’s nothing quite as powerful as someone whose opinion you trust simply saying, “hey, check this out.”

Well, the other day my colleagues and I were talking about talks: conference talks, TED Talks, university lectures, a few candid post-dinner nuggets of wisdom from a tipsy aunt. We were recommending ones we’ve found helpful or inspiring as marketers (whether the topics focused on marketing directly, or were more broadly about professional development and personal growth). Surely other marketers want to know what’s worth watching too, we thought. And nobody wants to sift through an endless YouTube haystack of “find your passion, move to Bali, start a blog, now I’m a millionaire”-style videos to find those shiny needles, right?

Luckily we have a whole list of trusted someones coming to speak at Call to Action Conference August 28-29, and gift bags to hold for ransom if they don’t answer our emails. So we went straight to the source to ask our marketing experts about their favourite talks.

Ranging from strategy to copywriting to user experience to CRO, our speakers for this August know their stuff and have made it to the top of their fields. They’re smart cookies who can suss out what’s worth listening to, and below are some of their sage suggestions. Give ‘em a look and if you have some of your own must-watch recommendations for talks you’ve loved and quote to this day, let us know in the comments!

Want to see the marketing pros featured below talk the talk? Use the code “CTAConfTalks” at checkout for 35% off all ticket prices for Unbounce’s annual conference this August.

Ross Simmonds, Digital Marketing Strategist and Founder of Hustle & Grind

Find him on Twitter:@TheCoolestCool

CTAConf 2018 Talk: Beyond Google: How to Attract Relevant Traffic Through Diverse Channels

Recommends: Conversion Copywriting and the Death of Guesswork by Joanna Wiebe

“The biggest insight I took from Joanna’s talk was the process you take people through when it comes to conversion optimization. Specifically, the importance of not leading with the project but instead leading with the pain. Start by talking about the problem and the agitations, then reveal the solution.

Runner-up: The Surprising Power of Small Habits by James Clear

“This is a great rundown of mental models and techniques that can help people be more productive. It shows marketers, professionals, and any entrepreneur the value of the little things. The story around compounding efforts leading to expertise is a message I think more people need to understand and embrace. No one starts as an expert. No one starts as the best of all time. It’s persistence and a layer of consistency around small things that compound to make up the skills that differentiate the best from the rest.”

Veronica Romney, Founder and President of SoLoMo Inc.


Find her on Twitter:@vromney

CTAConf 2018 Talk: Going Beyond the Basics of Facebook Advertising

Recommends: Start With Why: How Great Leaders Inspire Action by Simon Sinek

“This talk came to my mind instantly. It’s by far my favourite, and I think the most inspiring, TED Talk for those in marketing and entrepreneurs in general. The points Simon makes can benefit a broad audience of businessmen and women who, like me, can get discouraged by comparisons.

In a nutshell, he describes how the values of a company represent the core of that company and why they have chosen to do business. His “Golden Circle” idea is simple, working from the why of the company to how the company will achieve the why, and what that company will produce. Focusing first on the why of business rather than the how is key in marketing, keeping a client base, and gaining new customers. Because people don’t buy what you do, they buy why you do it.”

Love recommendations from marketing pros? Don’t miss our interviews with CTAConf speakers April Dunford, Rob Bucci, and Cyrus Shepard for solid advice on product positioning, SEO strategy, and local search.

Momoko Price, Conversion Copywriter and Interaction Designer for Kantan Designs

CTAConf 2018 Talk: Data-Driven Copywriting for Brand-Spanking New Products

Recommends: Growth is Good but Retention is 4+Ever by Brian Balfour

“I absolutely love Brian Balfour’s talk on the importance and impact of optimizing customer retention. It does a fantastic job of summarizing the metrics that really matter when it comes to growing a subscription-based business. This is so easy to ignore when you’re a marketer, since most of us are expected to spend 90% of our time on acquiring new customers and getting the word out about the product.

What’s the point of doing all that work if those new customers never stick around? It’s the equivalent of trying to fill a bucket with a giant hole in it, yet we as marketers rarely think about finding and plugging the hole before adding more water. Brian’s talk clearly maps out and visualizes these metrics in an almost diagnostic way, to give guidance on evaluating your own business’ growth and underscore the power and impact good data has.”

Becky Davis, Director of UX and CRO for Tranzact


Find her on Twitter:@barelyremarkabl

CTAConf 2018 Talk: Conversion Rate Optimization: The Art and Science of Guiding the Drunk

Recommends: The Science and Art of Self Assurance: An interview with The Confidence Code co-author Katty Kay

“My vote is for Adam Grant’s interview with Katty Kay, one of the authors of The Confidence Code. Her book spends time examining the confidence gap between men and women, the reasons behind it, and its effects. It’s really interesting, but that’s not the only reason I’ve chosen it as a favourite.

I chose it because hearing from successful people, men and women alike, who struggle with confidence the way I often do, was comforting for me. That they also over-prepare and stress about tiny mistakes was reassuring. But the biggest impact to me was hearing that if I spoke out, if I asked for things, if I took action, then the results would likely be positive. That pushed me to do so even when I was uncomfortable. I can’t tell you how many times that attitude has opened doors for me because I pushed when I wanted to hold back. If I hadn’t, I would have lost those chances. And every time I did, my own confidence grew and any fears I had became less demotivating.”

Lisa Pierson, The Conversion Copywriter

Find her on Twitter:@piersonlisaj

CTAConf 2018 Talk: I Joined Match.com and Didn’t Get the Love I Expected: Where Was the Onboarding Help When I Needed It?

Recommends: I Got There: How I Overcame Racism, Poverty, and Abuse to Achieve the American Dream by JT McCormick

“I saw a presentation by JT McCormick this year that really moved me. It has nothing to do with marketing or copywriting, but was very inspiring.

There isn’t a video of the talk itself, but I’d highly recommend reading his book I Got There: How I Overcame Racism, Poverty, and Abuse to Achieve the American Dream. In it, he speaks about his difficult childhood and the many hardships he endured. These are not the typical hardships people go through—his were unbelievably difficult. Yet, despite being knocked down over and over again, he managed to not only make something of himself professionally but to not let those events define who he is.

In my own life as an entrepreneur and single mom, almost everything starts and ends with me. There’s no safety net or backup plan. Things can get difficult and they can wear on you. But my life is so much more privileged than JT’s was, and watching his presentation helped me realize that we’re all so much stronger than we think we can be. External events don’t define who we are. And day-to-day life is what you decide it is.

Unbounce’s list of must-watch talks by brilliant speakers (the above experts included) takes place August 28-29th on Vancouver’s Queen Elizabeth Theatre stage. Check out the full agenda and use the code “CTAConfTalks” at checkout to get 35% off the most actionable marketing event and best experiences you’ll have at a conference this year.

Continue reading:  

6 Inspiring Talks to Binge Watch, as Recommended by Expert Marketers

Thumbnail

Beyond Media Queries

Media queries have always been a cornerstone of responsive design but the role of media queries is changing. It’s now possible to make websites with responsive properties that are not tied to specific breakpoints.
Learn how to use fluid typography, responsive SVG, adaptive flexbox components, CSS grid and custom properties to create unique responsive solutions that go beyond media queries.

Excerpt from:  

Beyond Media Queries

Thumbnail

Web Typography: Where East Meets West

When we talk about typography, the most common associations are print and Latin-based letters. Many associate printing with Gutenberg’s printing press, but the first moveable type was invented by Bi Sheng in China approximately 400 years earlier. And today, even though print has yet to fall out of favour, the explosion of the web has resulted in a lot of reading being done off screens of all sizes.
Analog typesetting is done with metal slugs, but the web uses CSS to set type.

Read More: 

Web Typography: Where East Meets West

Thumbnail

Psychology and The Perfect Design

In this talk, Joe will take you on a journey to find the holy grail we are all looking for: the “perfect” design. We’ll look at a practical strategy that uses psychology to produce the ideal design for those tricky user experience design problems we face everyday.
What exactly is the perfect design? Well, that’s what you will find out in the session. We’ll look at the three aspects that define the perfect design and how you can make it work in your projects.

More here:  

Psychology and The Perfect Design

Thumbnail

Unlocking the Power of CSS Grid Layout

Once you have grasped the basics of CSS Grid, you quickly discover how it enables many existing design patterns in a streamlined, elegant way. However, we shouldn’t see Grid in isolation. Understanding how other parts of CSS work together with Grid is key, in order to get the most out of our new abilities.
In this talk Rachel will be concentrating on a couple of these areas, CSS Box Alignment and CSS Sizing.

Link:  

Unlocking the Power of CSS Grid Layout

Cross Cultural Design in the Age of Globalization

In this talk, Creative Director Yiying Lu will share her branding design, illustration and typography projects from a multi-cultural & linguistic aspect. She will showcase and talk about her cross cultural design practices for global companies and organizations, such as Disney Shanghai, NYU Shanghai, Twitter, Cre8 Summit, 500 Startups, the Dumpling Emoji Project and so on. This talk will take audiences on a journey of exploring creativity within cross-cultural communication in the age of globalization.

Original article: 

Cross Cultural Design in the Age of Globalization

Thumbnail

Fast By Default: Modern Loading Best Practices

Optimizing sites to load instantly on mobile is far from trivial. Costly JavaScript can take seconds to process, we often aren’t sensitive to users data-plans and browsers don’t know what UX-critical resources should load first. Thankfully there’s a lot we can do to give our users a MUCH better loading experience. Watch Addy Osmani (and friends) illuminate new loading best practices for diagnosing and making real world sites load instantly today.

View original post here:

Fast By Default: Modern Loading Best Practices

Image Performance: Good For Your Users, Good For Your Business

We know that there’s a lot of optimizations that we can use to improve the performance of our images – but does this work really translate into wins for your company? In this talk, Allison McKnight, performance engineer at Etsy, will share real-world examples of the positive impact that image optimizations can have on metrics that your bosses and clients care about. You will walk away from this talk with compelling data and useful tools to help you get buy-in and support for this important user experience work at your company.

Source article – 

Image Performance: Good For Your Users, Good For Your Business

What Is The Best Advice You Have Ever Received? Our Community Speaks.

The beginning of a new year seems like a perfect time to think about what we web professionals do, why we do it, how we could do it better and even how we could have more fun doing it.
Like everyone, we learn lessons as we make our way through life and work. If we’re lucky, we pick up some good advice along the way, so we thought it might be useful to find out what kind of advice you all have found to be particularly valuable.

Continue reading: 

What Is The Best Advice You Have Ever Received? Our Community Speaks.

Thumbnail

Work-Life Balance: Tips From The Community

In order to encourage web professionals to consider some of the key points of their working lives in this still nascent industry, we asked folks on Twitter and Facebook to share their best work-life balance tips that worked really well for them. We received lots of responses: most very sensible, many very insightful, some quite unexpected and a few deliberately tongue-in-cheek.
The most important thing to note when thinking about work-life balance is that it is different for everyone.

Source article: 

Work-Life Balance: Tips From The Community