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Retargeting, As Explained by Nerf Guns [PODCAST]

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Here’s how to get better at retargeting, as explained by Nerf Guns. Image by Jake Sutton via Flickr.

Sometimes, your landing page visitors aren’t quite ready to convert. At least not yet. And that’s all right.

There isn’t much you can do to convince people who simply need more time, but there is a lot you can do to remind them that you exist and gently nudge them toward conversion.

Which is where retargeting comes in.

In this episode, we talk to Johnathan Dane about how retargeting can help you recapture those prospective customers that haven’t yet taken the plunge (but totally want to).

In this episode you’ll learn…

  • How to retarget without weirding out prospective customers.
  • How an IRS company increase ROI 20 times over with retargeting.
  • What nerf guns can teach you about running a successful retargeting campaign.

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Mentioned in the podcast


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Retargeting, As Explained by Nerf Guns [PODCAST]

50 Design Problems In 50 Days: Real Empathy For Innovation (Part 1)

I recently travelled 2517 miles to try to solve 50 problems in 50 days using design — a journey that would challenge me to fundamentally rethink my understanding of the user-experience design process.
I set myself a challenge. I wanted to test the limits of design’s ability to solve problems — big and small. To do this, I left the comfort of my computer chair and set out into the unknown.

Originally posted here: 

50 Design Problems In 50 Days: Real Empathy For Innovation (Part 1)

Showcase of Beautiful Photography

Sometimes, a picture can be powerful enough to be inspirational material all by itself. To provide you with some inspiration for the upcoming week, this sunday we feature some truly beautiful and impressive images from talented artists and photographers worldwide. Whether in black and white or in colors, they are all related by a strong sense of composition and an emphasis on lightening and colors work. All images are linked to their sources, which you are encouraged to visit.

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Showcase of Beautiful Photography

Photoshop Shortcut Keys Cheat Sheet [PDF]

In this post we are glad to release Photoshop Keyboard Shortcuts, a PDF-file with a handy overview of most useful keyboard shortcuts available in Adobe Photoshop. The cheat sheet was created by Kenneth Setzer and released especially for Smashing Magazine and its readers.
Further Reading on SmashingMag: Mastering Photoshop: Unknown Tricks and Time-Savers Top 10 Killer Photoshop Combo Moves for Windows The cheat sheet is a mousepad-sized image featuring a typical PC keyboard.

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Photoshop Shortcut Keys Cheat Sheet [PDF]

Exquisite Black and White Photography

Today, in the era of digital technology black and white often awake nostalgic feelings of the 20th century, the good old times when the television was just invented, when people read colorless printed newspapers and when people were just imagining cell phones equipped with photo cameras. But still, dozens of years later, many artists still use black and white photography for artistic purposes. It is one of the best and cheapest types of photography for the beginners to test their creativity.

Originally posted here:  

Exquisite Black and White Photography

35 Beautiful Spring Pics For Your Inspiration

Inspiration is all around us: you can derive new ideas from people you meet, places you visit and observations you make. Sometimes it is enough just to take a look around and observe the beauty of nature surrounding us everywhere. For instance, spring is often considered the most beautiful and inspirational period of the year, with its refreshing, colorful, vivid imagery and structures. And this post hopes to prove just that.

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35 Beautiful Spring Pics For Your Inspiration

35 Truly Stunning, Beautiful And Unusual Pictures

We love beautiful and unusual pictures. In photos, the beauty isn’t necessarily reflected in an eye-catching combination of colors; perspectives, angle, composition and, most importantly, the idea behind the shot or the situation in which the shot was taken, are particularly important when it comes for our showcases.
Over the last months we have covered a variety of different photography arts, such as shadow photography, night photography, city photography, arial photography, urban decay and many others (you can find them in our section Inspiration).

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35 Truly Stunning, Beautiful And Unusual Pictures

35 Beautiful Photos Of Natural Animals

The photography of natural animals is probably one of the most dangerous types of photography. The outcome totally depends on the skills of photographer and the time when the shot is taken. A photographer who uses good exposure, color and blur settings along with appropriate shutter speed and focusing techniques can produce stunning photographs. Animal photographers have to be prepared and be ready for the unknown. They need to study action and language of animals to know every move.

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35 Beautiful Photos Of Natural Animals

The World From Above: The Beauty Of Aerial Photography

Aerial photography offers a drastically different perspective than the one you get from shooting on the ground. It includes photographs taken from aircraft, helicopters, balloons, rockets, kites, skydives, etc. It can be a rewarding, challenging and enriching experience. It can produce unique shots that look different than any other ground shot you have ever taken. Scenic flights can give you some great, memorable photos. Below, we present over 50 amazing aerial photographs — photos shot “from above”, in the air.

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The World From Above: The Beauty Of Aerial Photography