Tag Archives: vella

Why Scheduling Demos Might Be Destroying Your Conversion Rates

Does anyone really like to “Schedule a Demo”? Our PPC team is always looking to push our results, so we tested this theory with an enterprise B2B software firm and found that the answer in their case is: NO. We knew that demos are a large time commitment and tough to schedule for both the vendor and the prospective client. We also knew that our client and most B2B software companies have terrific sales teams. If we could simply get them more opportunities, they could close more deals and grow. With that basic business knowledge, we tested our new hypothesis….

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Why Scheduling Demos Might Be Destroying Your Conversion Rates

4 Simple Indicators of User Behavior That Will Help You Improve Your Website

When a visitor browses through your website, she pays attention to the design, ease of navigation, content, visual appeal, and all other details she can see and experience. Her behavior on your website depends upon the impressions she gets. If your website is intuitive enough, she’ll continue browsing from page to page looking for more information. If, on the other side, the website doesn’t have what it takes, the visitor will bounce off before she understands what your site is all about. By analyzing the behavior of your website’s users, you get some hints on the aspects that need improvement….

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4 Simple Indicators of User Behavior That Will Help You Improve Your Website

4 Ideas for Safely Getting Mentioned by .Gov Websites

As committed as you are to safe SEO, you still can’t argue with the value of backlinks. Even if backlinks aren’t your end game, it sure helps to have some mentions from high-authority .gov websites. Backlinks and mentions still boost your SEO. For all of Google’s artificial intelligence advances, algorithm tweaks, and corporate restructuring, the reliable truth remains: Good links to your website make for good SEO. The question people are always asking is, “How do we safely get links and mentions?” And that’s a question I’m always trying to answer. The tough thing about it is, the answer is…

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4 Ideas for Safely Getting Mentioned by .Gov Websites

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How to Build Your Marketing List Through the Amazon Kindle Store

What’s the best way to build your email list? It’s a question every marketer asks themselves on a weekly (or more likely daily) basis. We all know that email, despite competing against new kids on the block social media, SEO and their ilk, still provides the highest ROI. But there’s a problem. Email’s high return is dependent on having a high quality list. As a CRO nut you’re more than familiar with the best practices for landing pages, pop ups and the psychological elements to persuasion. The problem you face doesn’t lie in on page optimization, but in driving traffic…

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How to Build Your Marketing List Through the Amazon Kindle Store